Jenna Dewan has been celebrating her growing pregnancy on Instagram since announcing she and fiancé Steve Kazee were expecting last September.
In her latest snap posted to the platform, Dewan's belly is covered with a moisturising sheet mask, thought to be one sold by Hatch, a US maternity beauty and fashion brand.
The masks have a distinctive closed eye illustration and are said to "minimise the appearance of stretch marks and scars during pregnancy and postpartum." A giant face mask for your belly if you will.
Dewan, 39, looks to be approaching her due date, showing off her late-pregnancy belly clad in a black lace bra and matching black maternity undies.
She captioned the image, "Can you spot the 😉." [winky face]
Most of us are familiar with the face version of these masks, which many applaud for their calming and restorative effect, but belly facials?!
According to the Hatch website, these "hydrating and biodegradable" sheet masks which were fist launched in 2018 are the "ultimate self-care mama moment" to be used during pregnancy and postpartum.
According to one review, the belly masks are: "So much fun and so soothing for my itchy bump this summer."
Look, you could just grab some bio-oil and rub it into your tummy, but this latest pregnancy trend is a more expensive and less environmentally-way of achieving the same result.
While it does seem slightly ridiculous and bizarre, we do love a preggo-specific pamper product and the fact it forces mums-to-be to actually lie down and rest properly while the essential oils work their magic.
Meanwhile, first-time dad-to-be Steve Kazee, 44, an actor and singer who won a Tony award in 2012 featured on Dewan's Instagram stories singing with a guitar to his pregnant partner.
"I'm the luckiest," Dewan wrote on the clip showing her reclining figure in the foreground, with Kazee singing in the background.
Photo: Jenna Dewan / Instagram
Dewan spoke glowingly of Kazee in an interview with People in January.
"Steve is amazing," she gushed. "He's the most nurturing man. He really is supportive and communicates well with me throughout the process. He's always down for a foot rub and grabbing me bean burritos. He's absolutely amazing."
While it's Kazee's first baby, Dewan shares six-year-old daughter Everly with ex-husband Channing Tatum, with whom she has been vocal about maintaining a healthy co-parenting relationship.
"It's another baby, more love. We're also reading a lot about adding a sibling and how that's going to effect Everly and how we can help with that transition for her and make it exciting. We're like a little unit. It's been so far, so good. We're preparing for any and all ways for it to go, life is unexpected but we're preparing and hoping for the best," she told People.
The great news is that the Hatch belly sheet masks can be shipped to Australia, but the bad news is that the shipping fees exceed the cost of the product. Still, Aussies can grab a pack of four, for just under AUD$60.