It's possible this news will ruin your Christmas - and for that I apologise. However, I also believe that as the official Baby Shark Correspondent here at Essential Baby, it would be remiss of me not to share the new, extra cuddly way this song is set to torture us well into the new year.
Introducing singing Baby Shark plush toys - the perfect gift for that not-so special person in your life.
"Haven't we suffered enough?" you might ask. And to that I would say an emphatic "Yes, yes we have."
Sadly, however, it's a view not shared by WowWee toys. The company, who also make Fingerlings, have released a range of sharks on behalf of viral superstars PinkFong, the Korean group responsible for bringing this monstrosity into our lives.
There are three plushies for your Baby Shark obsessed little ones to collect - Mummy Shark, Daddy Shark and Baby Shark, available for pre-order on Amazon from $49.99 - $69.99 (No idea what happened to Grandma and Grandpa but the fewer to collect the better, I guess?) Just squeeze the tummy to unleash the vicious ear worm that's now been listened to on YouTube an astonishing 10 billion times.
Alternatively, you can go with the stackable cube sets for $36.99. (Before you get too excited, they also sing. Because of course they doo doo doo doo doo doo.)
The toys are also available on eBay for a range of prices. And, if you're really keen, the complete set could be yours - a steal at just $AU $205.40.
You'll want to get your hunt on soon though - these fluffy torture devices are selling fast.
Alternatively, save yourself and RUN AWAY!