Ahh, Play-doh. The old-fashioned, educational toy that makes the perfect Christmas present, right?
Wrong - at least for a few parents, who were upset by the look of a certain dough extruder which was sold with the Play-Doh Cake Mountain set.
Billed as "easier to squeeze", the extruder is transparent, penis-shaped and ribbed with diagonal lines.
While personally I welcome anything that will give me an adults-only giggle while stuck making Play-Doh cupcakes with a five-year-old, some parents are very unhappy at the undeniably phallic shape of the icing extruder.
This play-doh toy "ruined" this woman's Christmas. It would have made mine. pic.twitter.com/PZfhCTk0lD— Zach Braff (@zachbraff) December 30, 2014
"This is NOT okay. This completely ruined our Christmas," wrote Jennifer Turner on Play-Doh's Facebook page.
Over on Twitter, user Dan D wrote, "Seriously @PlayDoh? Is your company that stupid? And we wonder why kids idolize Miley Cyrus."
I dunno if anyone else follows Play-Doh on Facebook but you should cause they're doing some serious damage control pic.twitter.com/TooleS5PgE— El Clarko (@Fatgoldfish4) December 29, 2014
Others are planning on boycotting the brand for good.
"I take it you have a bunch of perverts running the company. My girls will never have any play doh in my home. Jackoffs [sic]," one wrote.
Play-Doh's social media team initially reacted by removing critical posts, but as the crisis snowballed, parent company Hasbro issued a statement concerning the problem part.
"We have heard some consumer feedback about the extruder tool in the Play-Doh Cake Mountain playset and are in the process of updating all future Play-Doh products with a different tool. Should any consumer want a replacement extruder for this item, they can contact Hasbro's Customer Service Department."
The alleged new extruder looks a whole lot like extruders of old – a solid syringe-like device with a rather less questionable shape.
While angry parents nurse their wounds, the meme-makers of the internet are having a field day.
And the kids will probably be just fine. After all, this girl thought she'd made a Play-Doh dolphin on wheels ... and she didn't even use an extruder.