Confusingly, Kylo Ren is the fastest growing baby name in America

Of course nothing should really come as a surprise when it comes to baby names. Doesn't everybody enjoy it when those lists of banned baby names are released?

So the news that the name Kylo Ren, named after the villain in Star Wars: The Force Awakens played by Girls' Adam Driver, sure is interesting if not terribly startling. 

According to The Social Security Administration, which just released its annual list of popular baby names in America, leaping 2368 spots to 901 is Kylo. The name came in at 3269 in 2015, making it the fastest growing baby name in America.

Adam Driver as Kylo Ren in Star Wars: The Force Awakens.
Adam Driver as Kylo Ren in Star Wars: The Force Awakens. Photo: Supplied

Naming your baby after a villain is becoming quite popular, according to the founder of Babynamewizard.com, Laura Wattenberg who told the Associated Press that villains make for more popular names than heroes. 

Meanwhile, what is in a name? Well, plenty. 

A study published in the Journal of Experimental Social Psychology in 2012 found that names carry a lot of information that the brain quickly assesses.

"A name activates a rich set of semantic information — from connotations of the bearer's age to intellectual competence, race, ethnicity, social class — which impacts impression formation and evaluation."

Who can say what a grown-up Kylo will turn out like, one can only hope he won't turn to the dark side?

Or perhaps the dark side is parents relentless quest to give their child a unique name, and we're already living it.