A new Emma Wiggle dress-up costume has left fans confused and many parents outraged.
The new 'Emma costumes for everyone' range includes pants for girls, but no tutu skirt for boys.
Posting the news to Instagram, the hugely popular kids entertainment group said they had 'so many' requests for an Emma Wiggle costume with pants, that they decided to release one.
"We listened! We have had so many requests for an Emma Wiggle costume with pants!" the post read. "Everyone can dress up just like Emma! Bowtiful!"
However, the new costume has left parents wondering why there is no tutu for boys - with many saying it's 'caving to stereotypical social gender norms'.
"It's separating the genders and caving to social gender norms instead of letting kids dress up as who they want to, without worrying about it not being socially acceptable," another person commented.
"Would have been nice to show boys in skirts too ... What's the problem with boys with a skirt?" said another confused fan.
"Boys can wear dresses too!!" one woman argued. "Clothes have no gender!!"
Others didn't see the issue with keeping the costumes gender-separate.
"The first one with black normal pants with yellow stripes is like Greg's outfit in 2012," one man pointed out, referring founding yellow Wiggle member.
Some parents suggested simply buying the girl's costume and giving it to their boys if they wanted a skirt.
"Let's remember at the end of the day, it is us as parents and adults who buy the costumes," one woman said.
"This marketing is really only showing us the options. We can provide whatever type of options and combinations for both boys and girls of the Emma costumes to our kids."
The costumes are for sale at Big W, Costume Box and Costume Super Centre Australia.