Victoria Secret model Elsa Hosk is being questioned online after posting photos of herself and her seven-month-old daughter completely nude.
The first time mum was captured embracing her little one in front of the New York City landscape, in pictures she uploaded to Instagram.
While the model is no stranger to posing nude for photos, fans were more concerned that she publicised photos of her young daughter Tuulikk baring all.
She posted the series of pictures to her page with the caption "Let me tell you about the city where I fell in love with your dad…".
The model is in New York walking the runway for Fashion Week.
In one of the photos Hosk is seen cuddling her daughter on the bed as they enjoy the wonderful sunset from their high rise apartment. And in another, the two are lying side by side in the sheets.
Hosk's celebrity friends took to the photo to praise the mum.
Paris Hilton jotting down a few heart emojis, and fellow Victoria Secret model and Aussie Shanina Shaik typing "Love story".
Fans however were concerned that the mother was sharing pictures of her naked daughter to millions of people online, without thinking about the potential consequences.
One person commented, "Not sure I like this, I wouldn't show my baby girl naked to the world".
Another also questioned her decision, "WHY put out naked pictures of your baby??? There are sooo many scary creeps out on the internet! Some things should remain private!!!!!!!".
Host hasn't responded to the criticism, and the post remains on her page with nearly 600,000 views.
The model and her partner, Tom Daly, welcomed daughter Tuulikki Joan Daly, earlier this year.
Since the birth the new mum has continued working, and Baby Tuulikk has accompanied her to many work commitments.