Choosing what pram to buy is never an easy process. Three wheels or four? Baby facing you or facing out? A detachable capsule or all-in-one unit?
So what to do if you just can't make a final decision? And you come from a billionaire family?
End up with one for almost every day of the week, of course.
That's the case for UK socialite Tamara Eccleston, who is mum to baby Sophia; in the five weeks since the little girl's birth, Ecclestone and her partner Jay Rutland have been seen pushing the infant in five different prams, the cheapest of which retails for more than $1400.
The baby, whose grandfather is Formula 1 billionaire Bernie Ecclestonne, has so far been pushed around London in a customised pink Silver Cross Balmoral pram (AU$4000), a Stokke Cruisi Complete (AU$2061), a Bugaboo Donkey Andy Warhol Edition (AU$1793), a Bugaboo Buffalo (AU$1578) and a Bugaboo Cameleon (AU$1470).
The first pram the baby girl was seen in was the Silver Cross. The lower half of the pram has been customised and is covered with Swarovski crystals, and bears a silver nameplate which reads "Sophia".
But the lavish array of prams isn't surprising when you consider the other baby gear Sophia uses at her mother's AU$80 million London home.
According to the Daily Mail, the baby girl has her own baby-sized spa bath; the MagicBath from Italian design firm BluBleu pumps air into the water through jets, has multi-coloured underwater lights and costs AU$2500.
She also has Tiffany ironstone ceramic crockery with duck motifs, which cost AU$197.
Then there's her mother's Hermes nappy bag, which set the family back an incredible AU$35,000.
Gee, whoever said kids were expensive was not wrong!