New mum and reality TV star Amy Willerton has faced backlash from fans for posing in a waist trainer just three weeks after welcoming her baby
The UK I'm A Celeb star, who shares daughter Demelza Eira with fiance Daniel Day, shared a photo to Instagram wearing the corset and breast pumps.
"Just a modern day milk mama," she captioned it.
But the post has divided the 27-year-old's followers with some praising her from "normalising" breastfeeding and others criticising her for wearing the trainer too early.
"Not meaning to preach but please be careful wearing the waist trainer so soon after birth. I'm sure you're supposed to wait a couple of months as organs are just moving back into place."
"Please remove the waistband," wrote one woman. "You're supposed to wait to let everything settle before wearing one."
"Not being realistic at all and making fellow new mums feel like crap," said another.
Others defended the new mum and shared their own experiences with the waist trainers.
"I actually found they made me feel better/more secure after labour," said one mother, adding that she felt "unbalanced" without it.
Willerton isn't the only celebrity to turn to waist trainers after giving birth. Jessica Alba previously told Net-A-Porter that she worse a double corset, "day and night for three months. "It was brutal; it's not for everyone," she said, before adding that it was "worth it."
Jessica Simpson also recently admitted to wearing a "rubber corset" after the birth of her daughter Birdie.
"Stretching it out in my rubber corset. The joy of postpartum," she wrote.
Waist Trainer AU NZ, the brand favoured by the Kardashians, note that it's one of the hottest trends for new mums who want to get their bodies back in shape post-baby. But they, too, caution against using the corsets too soon.
"After birth, your body will take around four weeks to dispel water retention that it had been holding during pregnancy," they note. "You will also need to give time for your uterus to shrink back to normal which can take up to six weeks. So, you should wait around six weeks after birth before you begin Waist Training.
"If you have had a caesarian you will need to wait until you are fully healed as the waist trainer could be sitting on the incision."
Physiotherapist Anna Lanyon of The Physiotherapy Clinic says that as physios " we absolutely applaud the PR that Amy is providing in normalising breastfeeding."
When it comes to the waist trainer, however, she admits there is no "right or wrong".
"The comments around the actual support waist bands offer to the Abdominal Wall are fair – wearing abdominal binding early post-natally is supported in the literature as aiding the recovery of the abdominal muscles," Ms Lanyon notes. That said, however, the waist band does increase intra-abdominal pressure. "One must be very careful not to send too much pressure down into the pelvis where the endo-pelvic fascia and the pelvic floor have been stretched by 248 per cent of their resting length in child birth," Ms Lanyon says, adding that these structures need time to recover.
With waist stabilisers, Ms Lanyons explains that her concerns relate to the increased intra-abdominal pressure loading the pelvic floor and the pelvic organs, such as the bladder, uterus and bowel.
"Fundamentally, I think it is important for women to feel empowered post-natally," she says, "and appreciate the amazing changes the body has been through during pregnancy and childbirth, so as to rehabilitate safely."