Style icon and singer Gwen Stefani has teamed up with Bugaboo to design a customised Cameleon stroller to be auctioned off for an AIDS charity.
Using the latest prints from her fashion line L.A.M.B., the customized Bugaboo Cameleon features a floral fabric with L.A.M.B. written in a graffiti style, while the front and back of the stroller are lined in Vachetta leather trim and embellished with rounded pyramid studs. A luggage tag imprinted with L.A.M.B. completes the look.
In association with (PRODUCT)RED, Gwen’s Bugaboo will be auctioned off on ebay from December 1, World Aids Day, to help eliminate mother-to-child HIV transmission.
Bugaboo will also donate 1% of sales across the product range to the Global Fund to Fight Aids. (PRODUCT)RED was co-founded in 2006 by U2 frontman and activist Bono to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa.
The auction goes live on eBay at 12 pm PST on World AIDS Day, December 1, 2010 and will run through December 5, 2010 with 100% of the proceeds going to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 19.3 billion in 144 countries. To date, programs supported by the Global Fund have averted more than 5.7 million deaths through providing AIDS treatment for 2.8 million people, TB treatment for 7 million people, and by the distribution of 122 million insecticide-treated bed nets for the prevention of malaria worldwide.