While Chrissy Teigen admits to getting mum-shamed for "pretty much anything", the number one reason for backlash is a surprising one.
"Any time I post a picture of them holding ribs or eating sausage, I get a lot of criticism," Teigen, told TODAY of her children, Luna, three, and Miles, one, whom she shares with singer John Legend.
"Vegans and vegetarians are mad and feel that we're forcing meat upon them at a young age. They freak out."
Travel photos also unleash the trolls.
"If they get a glimpse of the car seat there is a lot of buckle talk," the 34-year-old said. "Maybe for one half of a second, the strap slipped down. And TV is another big one. We have TV on a lot in my house. John and I work on television; we love watching television."
But while the comments do affect her, Teigen says she's developed a thicker skin since the birth of Miles.
"When Luna was a little baby, I would get so sad," she said. "I remember being bummed out because I felt like she didn't love me as much as she loved John. It was the dumbest silliest thing to worry about. Now, when Miles pulls away from me, I'm not taking it the same way. I know how strong Luna and my bond is, and I know Miles and I will be there too. You can't take anything personally."
The model and cookbook author is currently the face of Pampers' "Share the Love Campaign," and is urging mums to be kinder to themselves.
"Hearing that nine out of 10 mums don't feel like they're doing a good enough job is terrible," she said. "We're all so worried that we're not doing all that we can, when we really are."
"There are certain times when you look around and you're like 'how am I supposed to handle this situation?'" she says in the promotion.
"Days when I've felt like a failure. But then a new day comes along and it truly is a new day. They don't hold grudges, they're not picking and choosing what you did right that day. They want love and touch and affection and to feel safe and protected and that's the most important thing on the planet to them."
Teigen continues: "The good days are amazing. And then a bad day is gonna come and you have to be prepared for both because that's what parenting is. You lean to deal with it and you get stronger from it.
And your mum friends aren't going to judge you because chances are they've been through the exact same thing. So don't be too hard on yourself."