Chrissy Teigen might have accepted that she's the designated "photo taker" in her family but that doesn't mean she's thrilled about it.
The mother of two took a playful dig at her husband, singer John Legend, over her absence in their family photos - and it's resonating with women everywhere.
"I never have pictures of myself because I am selfless and am the designated photo taker and keeper for my family," Teigen wrote. " No one else seems to care to be thoughtful and take good photos of me, they merely click them off without paying attention to angles or lighting or general photo ambience."
She adds: "But it's okay. Such is the life I chose."
Teigen then signed off with a cheeky, "To John".
"This is every.mother.everywhere," commented one mum.
"I literally just had this conversation with my husband yesterday!" another wrote. "In adulthood my kids aren't going to have any photos of me!"
Legend, however, didn't agree, sharing two snaps to his own page. "When your wife says you're a bad Instagram husband but you're like ..." he wrote. "Photo by....me! #goodinstagramhusband."
Teigen's sentiments echo those of Kaylin Maree Schimpf, who issued a similar challenge to men three years ago: capture the women in your lives, take photos of the women you love.
"Dear men ... take the photo," she writes. "It doesn't matter what she looks like, or if she tells you no, take the photo."
Messy hair, makeup free, dirty clothes - it won't matter to your children when she is gone, Ms Schimpf explains.
"What will matter," she writes, "is that you loved what you saw enough to take a photo, to document it, to preserve that moment in time of the woman you love."
Sharing that no woman wants to look back at a lifetime of selfies, Ms Schimpf urges men to pick up the camera.
Be proud. Take photos of her. Before kids and after."