Essential Baby Media Centre:
Material specifications and deadlines

Thank you for your support of The Essential Baby website. All advertising is now served by Fairfax Digital's Atlas Admanager ad serving system.

If you envisage any problem meeting our material deadlines please contact your Account Manager.

Click on the links below for full mechanical specifications and deadlines for each placement.

• EB customised sub-sites and My Life sections
• EB Advertorial
• Products and Competitions 
• Newsletters and EDMs
• Forums
• Run of Site (Banners, Mrecs, Leaderboard)
• Rich Media
• Sampling

Please ensure you are fully aware of details regarding required material formats, campaign tracking and further information as follows:

• Material Specification Notes – required formats
• EB Material Deadlines and Material Delivery  
• Campaign Tracking
• EB Advertising Guidelines 
• EB Contact Details

 

EB customised sub-sites and My Life sections

Standard ad units include:

• Mrec 300x250
• Leaderboard 728x90
• Homepage BTYB logo 100x20 (static gif or jpg)
• Advertorial spots (up to 5) – situated in the middle column of the sub-site landing page
  180x120 (static gif or jpg)
  Headline: approx 5 words
  Write off: approx 20 words

Optional ad units:

• Skinning (optional) – refer to media specs
• Sectional strip (optional) - refer to media specs

 

EB Advertorial

Appears on a calendar month basis only.

EB Advertorials are linked by graphic + text 'drivers' placed on the EB home page, members newsletter and sponsored links section. *These 'drivers' can link to your advertorial page hosted on the EB site or to a page on your site.

Please supply:

1. Homepage Graphic + text 'driver' (Appears in a content feature spot on the homepage)

• 200 pixels wide x 133 pixels high static gif or jpg
• Headline: 27 characters max (including spaces)
• Text (max 20 words)
• URL link (if EB is hosting your advertorial page – EB will create the URL link (See # 4). If we are linking to an advertorial page on your site please provide URL link)

2. Advertiser/Sponsorship Logo (Appears under the content feature spot on the homepage) "Brought to you by..." – insert advertiser logo

• 100 pixels wide x 20 pixels high static gif or jpg

3. Members Newsletter and ROS Graphic + text 'driver' (this will appear on every page of Essential Baby)

• Image: 90 pixels wide x 60 pixels high static .gif or .jpg
• Headline: 37 characters
• Write off: 95 characters
• URL Link (if EB is hosting your advertorial page – EB will create the url link. If we are linking to an advertorial page on your site please provide URL link)

TIP: The creative and text message contained on these 'drivers' will determine the click-through level to your advertorial. EB recommends you create a logo or product shot + text image with strong call to action to maximize traffic to your advertorial page. Showing your logo may not maximize click-throughs as much as an enticing or interesting image.

4. Advertorial Page Optional* (EB can host the advertorial page for you or your 'drivers' can link directly to your site)

* If EB is hosting your advertorial page please supply:

• Main Header Image: 970 pixels wide x 380 pixels high (static gif or jpg)
• Headline: Approx 8 words long
• Text/copy and any graphics to be displayed within your advertorial page (no size limit on copy).
• URL links for all click-through positions (tracking is not available on text links)

Standard Ad Units:

• Leaderboard 728 pixels wide x 90 pixels high
• Medium Rectangle 300 pixels wide x 250 pixels wide

A mock-up of your advertorial page will be supplied before going live where you can make changes and amendments. The advertorial mock up will be supplied once only for your amendments.

Alternatively you can provide HTML code and images for page 540 pixels wide (any length).

Material Deadline: 15th of month prior to scheduled appearance (all advertorials appear on a calendar month basis)

Please note: Your banner will be placed at the top of your advertorial page. Click-through measurement is not available on text links on your advertorial page. Click-through tracking may not be available through FD ad server on flash format advertising.

 

EB Products and Competitions Page

Your graphic + text appears on EB's products and competitions page linking directly to your site. EB's Products & Competitions Page promotes competitions, special offers, giveaways, samples and new products to EB members.

Graphic + text appears on a web page, for each business, in listed format (listed in order on an 'as booked basis')

Businesses who have paid a premium will also receive a graphic/image on the Competitions box appearing on EB's right hand navigation bar which will be rotated on all EB pages. This graphic/image will link to the products and competitions page where members can enter your competition or redeem your special offer.

All competitions are to be hosted on the advertiser's web site – state lottery permits where applicable to be sourced by advertiser. All prizes and samples are to be fulfilled by the advertiser.

Please supply:

1. Graphic + text displaying on products and competitions page

• Image: 150 pixels width x 120 pixels high (gif or jpg)
• Text: 30 words max.
• Click through URL for advertiser's competition entry page or web page.

2. Products & Competitions – ROS Driver

• Image 90x60 (static)
• Headline: 37 characters – 2 lines max
• Write-off: 95 characters – 3 lines max

Please note – Third party tracking can be supplied for this placement. EB does not supply click-through tracking for advertising appearing on the products and competitions page.

 

EB Newsletters and EDMs

Advertising on EB newsletters is still served by Essential Baby

EB sends approximately 12 newsletters each month.

• EB Members' Newsletter – emailed weekly
• Developmental Newsletters (Weekly Guide to Pregnancy, Guide to Babies First 12 Months - emailed monthly, Toddler Guide - emailed quarterly)
• EDM – please see information on EB's exclusive direct email newsletter below

 

EB Members' Newsletters

Please supply:

• Mrec – 300 pixels wide x 250 pixels high (static .gif or .jpg file only) + URL link

NOTE: Flash files are NOT accepted in newsletters.

Material deadline: 5 working days prior to send date. Weekly sends occur every Wednesday.

 

Developmental Newsletters (Weekly Guide to Pregnancy, Guide to Babies First 12 Months - emailed monthly, Toddler Guide - emailed quarterly)

Please supply:

•Banner – 468 pixels wide x 60 pixels high (static .gif or .jpg file only) + URL link
or
•Mrec– 300 pixels wide x 250 pixels high (static .gif or .jpg file only) + URL link

NOTE: Flash files are NOT accepted in newsletters.

Material deadline: 5 working days prior to start date.

 

EDM (Solus Email)

A maximum of 3 exclusive direct emails (EDMs) are sent each month to EB members.

Please supply for an EDM:

1. HTML file (max 540 pixels wide; max 600 pixels total height; images must not exceed 50KB).

2. Image files (.jpg or .gif), either sent in a .zip file, or as image file paths within the HTML file if served externally. Using images as a background is not supported by many email clients.

3. No flash, forms (surveys, games), video or CSS

4. TXT file - this is simply the plain text of the content included in the HTML version. This version is sent to users who do not have HTML emails enabled. Please include any relevant links also.

5. Subject line (approx 6 - 10 words).

Material deadline: 10 working days prior to desired send date. Please ensure EB is aware of your desired send date as each EDM send is spread over the month as much as possible to maximise open rates. EB sends a max of 3 EDMs per month.

Please note: EB cannot currently personalise EDMs. EB can provide post-send reporting on list size, open rate, total click throughs and pass-alongs, but cannot supply click-through tracking on individual text links appearing in the EDM.

EDM Best Practice

Tailor your message
Your email campaign should cater to the different needs and circumstances of your target audience

Get to your point quickly
Your offer and call to action should stand out and be mentioned multiple times throughout your email

What’s the offer?
Think about why people would want to read your email – what’s in it for them?

Avoid relying on images
Emails are often viewed with the images turned off so copy should appear as HTML

Cascading Style Sheets (CSS) in EDMs
There are many different types of email programs and it is likely your email will display differently across each of them. For this reason we ask you not to put CSS in the header tags or link to a CSS file since many email programs will not recognise it.

You may wish to use standard in-line CSS coded HTML e.g. as opposed to . If so, please refer to the attached guide from Campaign Monitor which details the programs that support CSS.

Please note, Outlook 2007 uses Word 2007 to display HTML email and not Internet Explorer, which strips out all CSS. Our advice is to keep your email design simple to ensure your email will appear as intended.

 

 

Forums

EB hosts over 70 lifestyle and parenting forum topics. Banners can be placed top and tail within each individual forum topic, along with a Medium Rectangle (Mrec).

Please supply:

1. Banner 468 width x 60 hgt pixels + URL link
2. Mrec 300 width x 250 hgt pixels + URL link

Material Deadline: 15th of month prior

 

Run of site positions
(banners, leaderboards, mrec's and skyscrapers)

Please note: EB does not run leaderboard size banner ads

Run of Site Banner accepted across the entire EB site

• 468 width x 60 hgt pixels
• URL link

Leaderboard - Run of Site on Forum Pages and Diary pages only

• 728 width x 90 hgt pixels
• URL link

Medium rectangles (Mrecs/Island)

• 300 width x 250 hgt pixels
• URL link

Run of Site Skyscraper

• 160 width x 600 hgt pixels
• URL link

Material Deadline: 15th of month prior

 

Rich Media

EB can run rich media advertising – Any functionality associated with Rich Media ie expanding banners, sound etc, must be user generated. Please contact EB for further information.

 

Sampling, Brochures and Flyers

Please contact EB for further information and delivery details.

 

Material Specification Notes

Destination URLs for Advertisements

If you require third party track coding please provide iFrame code or provide third party statistic codes (similar to Neilsen tracking codes)

If the advertisement is done in .swf animation flash file, ensure the destination url click through has already been included in the fla file. We would prefer use of the get target URL. If not please provide original Flash -.fla file.

File/Image Types Accepted

• Animated Gif (.gif)
• Jpeg Images (.jpeg)
• Flash files (.swf or .fla) – if flash files require 3rd party tracking please provide iframe codes or java script. Please see below for an example of iframe codes. Back-up gifs must be supplied for all flash creative

Note: flash files NOT accepted in newsletters – please supply gifs or jpegs

Maximum File Size Accepted

• Flash/HTML - 25kb (back-up gif files must be supplied for all flash files)
• GIF/JPEG - 20kb
• Animated GIFS – 25kb

Example of iframe codes

"<iframe xsrc=""http://view.atdmt.com/MOS/iview/ssntldre0060000010mos/direct/01?click="" frameborder=""0"" scrolling=""no"" marginheight=""0"" marginwidth=""0"" topmargin=""0"" leftmargin=""0"" allowtransparency=""true"" width=""468"" height=""60""><script language=""JavaScript"" type=""text/javascript"">
document.write('<a xhref=""http://clk.atdmt.com/MOS/go/ssntldre0060000010mos/direct/01/"" target=""_blank""><img xsrc=""http://view.atdmt.com/MOS/view/ssntldre0060000010mos/direct/01/""/></a>');
</script><noscript><a xhref=""http://clk.atdmt.com/MOS/go/ssntldre0060000010mos/direct/01/"" target=""_blank""><img border=""0"" xsrc=""http://view.atdmt.com/MOS/view/ssntldre0060000010mos/direct/01/"" /></a></noscript></iframe>"

 

EB Material Deadlines and Material Delivery

Material Due Date: 15th of month prior for all material except EDM.

EDM material due 10 working days prior.

If you envisage any problem meeting our material deadlines (contact details below) please let us know.  If material is delivered later than the stated deadline we will make every endevour to begin your campaign on the scheduled start date – but can make no guarantees.

Please note – most positions on Essential Baby are scheduled and ‘trafficked’ on a calendar month basis – if your material is late and unable to begin on the first of the month we may not be able to extend you into the next month. 

EB Contact Details:   Natalie Hannaford - Business Development Manager nhannaford@fairfaxdigital.com.au or (02) 8596 4682   

Email creative material to:     jenny@essentialbaby.com.au and traffic@fairfaxdigital.com.au

EB asks that you supply all material in one email where possible - with placement instructions clearly outlined for each creative execution.

 

Campaign Tracking

EB accepts all forms of 3rd party ad serving/tracking. EB can also provide full campaign tracking – please specify if this is required.

Please note – click-through tracking for creative supplied in Flash format, particularly if it is third party served, may not appear on FD Doubleclick campaign reports.

Click-through tracking on text links (in newsletters and on site) is not available.

EB Advertising Guidelines

All advertising appears subject to EB editorial discretion.  EB adheres to MAIF guidelines in regards to the advertising it accepts on the site.

EB will not accept advertising for the following product categories:

• Alcohol
• Gambling
• Tobacco
• Formula targeted to babies 0-12 months (strict guidelines and placement limits apply to formula promoted to infants 12 months + - please contact EB for further information.)

EB Contact Details

All enquiries can be directed to Natalie Hannaford - Business Development Manager (nhannaford@fairfaxdigital.com.au)