Mum in business: Ilde Naismith Beeley

Ilde Naismith Beeley is the inventor of Starlettos, a unique and stylish yet practical footwear solution. She runs the Starlettos company while raising her two young children.

Mum in business: Ere Perez

Ere Perez runs her own make-up and skincare company, Ere Perez Natural Cosmetics, and is also a mum of two girls.

Mum in business: Cris Bucknall

Cris Bucknall is the co-founder of Eco Chic, a stylish, sustainable furniture and homewares emporium. She's also the mum of Kira, 7, and Emery, 5.

Mum in business: Noelle Sadinsky

Noelle Sandinsky is the woman behind Fridge-to-go, a unique range of eight-hour cooler bags. She's also the mum of two boys: Jasper, six, and Cruz, three.

Mum in business: Jacquie McLean

Belinda Williams After being a stay-at-home mum for six years, Jacquie McLean decided to make one of her business dreams a reality, creating the Project Ten beach bag range.

Mum in business: Sarah Hardie

Sarah Hardie is the founder and 'chief dreamer' of Fabrik, an online company that sells beautiful children's clothes, homewares, dolls and more. She's also a mum to Jemima, 4, and Jonas, 18 months, with her third child due in March.

Mum in business: Rhian Allen

Passionate about health and wellness, Rhian Allan, a mother of one with one on the way, created an online business designed to help mums lose weight safely post pregnancy.

Yahoo CEO Marisa Mayer gives birth

Yahoo! Chief Executive Officer Marissa Mayer gave birth to a baby boy earlier this week - and plans to return to the office within days.

How one mum built a cloth nappy empire

Miriam Steffens When Michelle Fowler's first son was born seven years ago, the new mother had made up her mind she wanted to use modern cloth nappies rather than adding to landfill by throwing away soiled disposable nappies well into toddlerhood.

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Mum in business: Claudine Gasnier

Launched late last year, and quickly becoming the favourite with Australian celebrities, Claudine & Ash Babybags are fashionable bags that are also super friendly to mums. We spoke to mum of one, Claudine Gasnier, about her business.

Mum in business: Allison Holland

Allison Holland is one of the two women who own The Little Sparrow, an ethical children's range made by women in India, Bangladesh and Nepal. She's also the mum of Asher, four, who has a rare medical condition. Here's her story of being a mum in business.

Mum in business: Sharon Chim

Sharon Chim is a single mum to two boys - Mitchell, seven, and Koby, four - and the owner of online maternity wear store Queen Bee. She told EB her story and shared her tips about being a mum in business.

Mum in business: Tracey Montford

Tracey Montford is the woman behind Cake Lingerie, a maternity/nursing lingerie brand that's sold around the world. She's mum to six-year-old Ethan and one-year-old Carter.

Mum in business: Lucie Trinco

Lucie Trinco is mum to two girls aged two and eight weeks, and is also the owner of Il Tutto, a luxury nappy bag company.

Oobi Baby wins business award

Belinda Williams When a wholesaler has more fans than the stores it supplies, it begs the question: why bother with the middle man?

Mum in Business

EB Member named as a finalist in National AusMumpreneur Awards

An EB Member has been selected as a people's choice finalist in the 2011 Bio-Oil AusMumpreneur Awards.

A guilt-free working mum. Is it really possible?

EB Staff writers Jackie Frank, editor of Marie Claire magazine broke down on this week’s episode of her TV documentary ‘Under the Cover’ over a topic that every mother struggles with – motherhood guilt.

Mum in business: Eileen Stapleton

Mother of three and partner in the business of KIDsize Living.com.au talks to EB about motherhood and business and juggling everything else!

Mum in business: Jill Jones-Evans

After moving to Sydney from Melbourne in 2001, Jill Jones-Evans and her husband Ashley wanted to create a slice of their our home town!

Mum in business: Hana Krawchuk

Fashion designer, Hana Krawchuk creates the essential item for new parents whilst juggling motherhood.

Little Pinwheel - Hayley Blease

Hayley Blease, mother of two started her own business, Little Pinwheel. Little Pinwheel is a children's online boutique offering fun, hip and modern clothes for girls, boys and babies.

SwapItBaby

Emma Jamvold talks to EB about starting up SwapItBaby an online swap site for all things baby & kid., being a mum and running an exciting business that is good for your pocket and for the planet.

The Editing Studio - Susannah Thompson

Susannah Thompson, mother of two started her own business, The Editing Studio, to maintain a better work-life balance.

Babes in Arms - Anita Lincolne-Lomax

I had an absolute ‘a-ha-moment’ when I tried the ERGObaby carrier with my first daughter almost six years ago.

Plus Maternity - Nadine Newell

EB member Nadine Newell started PlusMaternity - a complete range of maternity wear for plus size mums to be, with all pieces available in a size 18 to 28.

La Bella Creations - Kylie Watson

Kylie, mum of two has successfully taken the plunge and risked giving up her career to start her own business in a completely separate profession to what she is skilled in – Leaving a Director’s position and aspiring to achieve success in a 100% online business.

Milk Baby - Lindy Klim

When Lindy had difficulty finding the right skincare products for her baby's delicate skin, she came up with a solution - she would make her own range, Milk Baby.

Mum in Business

Rock-A-Bye-Baby - Danni Guerreiro

EB member Danni saw a gap in the market for a company who could provide exceptional baby hire products, so started her own company.

FLATOUTbear

Sarah Novati talks to EB about starting up FLATOUTbear, being a mum and running an exciting business.

Meals by Mel

As a mother of two young children, Mel knows how hard it can be to organise dinners. That’s why she has decided to do all the work for you by planning your weekday meals.

Aden + Anais - Raegan Jones

Raegan Jones, founder of aden + anais, tells us about her muslin wrap and swaddling business, which is now represented in over 3,000 stores worldwide.

Zaky Infant Hand Pillows - Chez Johnson

Retailers for Zakeez, Inc. and the exclusive Australian distributor, Chez Johnson gives Australians access to the unique Zaky Infant Hand Pillow without the exorbitant currency conversion and shipping costs.

Hurphy Durphy belt buckle for car seats

Imogen Mirmikidis There is nothing greater than having a baby come into your life. They turn your life upside down, permanently, and we wouldn't have it any other way. So it's natural that parents will do anything to ensure the safety of these precious little people.

Mother's choice

Carli Ratcliff Four women find new culinary ventures to make a crust after motherhood.

Sewing up the baby business

Helena Keers It wasn't that long ago that women had to resign from their jobs when they became pregnant to stay at home and look after the children. How times have changed.

Babeaze - Tracey & Ann-Marie Laverick

Babeaze specialises in baby and children's products that are unique, practical and often parent invented. Offering many products that were once not available in Australia and New Zealand.

Babyology - Mandi Gunsberger

Babyology is a parent and baby lifestyle website updated daily with cool finds and ideas for babies, toddlers, children and their parents from well-known and independent designers and sources here in Australia and around the globe.

Hey cupcake!

Carolyn Ford Clare Crespo is a legend in cupcake circles. Her book 'Hey There, Cupcake! 35 Yummy Fun Cupcake Recipes for All Occasions' is a bestseller. In it, there's delicious cupcakes decorated as everything from hamburgers to balls of wool.

Bèbè Photography

Bèbè Photography is a boutique photography studio, specialising in pregnancy, newborn, children and family photography. Children and family photography sessions are held on location so the kids can have fun and show me their real personalities.

Bump Baby & Beyond - Cath Freemantle

Bump, Baby & Beyond is an online store that offers affordable baby, children's AND maternity wear from great quality brands. Our fabulous stock is priced at 30-70% off RRP - all day, every day.

Cedar Leaf

Cedar Leaf, which traditionally means 'I live for thee', is the leader in diffusing traditional maternity wear and luxury non-maternity fashion for the style savvy via the ever increasing e-tailor medium.

Careforkids - Roxanne Elliott

Australia's leading and only country-wide on-line service that matches parents with care providers from individual nannies and babysitters to family day care services, child care centres and Out Of School Hours services.

Cheeky Little Soles

Cheeky Little Soles, are a gorgeous range of padded non slip soft soled leather shoes for infants and toddlers. Our shoes are super stylish, comfortable, affordable and proven to stay on!

Cotton Bottom

At Cotton Bottom we provide comprehensive information on modern cloth nappies, the benefits and the choices available. We also have an online store which boasts a huge selection of modern cloth nappies and related accessories.

Dragonfly Photography and Design - Karen Ashcroft

Dragonfly Photography and Design is a professional portrait studio focusing on pregnancy, newborns, children and families.

Il Tutto - Lucie Trinco

Il Tutto is a range of luxury leather handbags for mums. Designed for the style conscious mother - a woman, who wants the practicality of a baby bag hidden in the facade of a cool, luxe, must have handbag.

Impressionable Kids

Impressionable Kids is a home based franchise business specialising in framed baby hand and feet sculptures, as well as name frames, bronzing, custom framing, framed memorabilia, photo art and canvas prints.

Jinky Art

Specialising in photographing babies, children & their families in a contemporary, fun and whimsical way. Jinky Art personalises the business to the cilent's needs.

koolaman designs - silver with character

koolaman designs produce a range of beautiful silver jewellery, which is handstamped at Koolaman Station creating a truly unique piece for each and every person.

La Toriana

La Toriana is synonymous with quality, style and affordable baby and kids clothing, toys and accessories. Showcasing and supporting Australian and New Zealand designers in the fashion and gift industry.