Single mum of two creates award-winning baby app

baby diaries

Peta Doherty Suddenly single with a baby and an 11-year-old son, Tara O’Connell developed an app to improve the lives of mothers who were similarly overwhelmed.

Mum in Business: Jac Bowie

Jac Bowie, founder of Business in Heels.

Rashida Tayabali Jac Bowie is the founder of Business in Heels, one of the fastest growing women’s networking events in Australia. She shares her story, including how she juggles work with a young family, and ways to work smarter.

Bop Along Buddies bouncing into business success

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Louis White An Australian entrepreneur and mum of two is taking the children's toy market by storm with this fun bouncer.

Mum in business: Kristy Chong

kristy chong

Kristy Chong is the managing director of Australian-made Modibodi underwear and a mum to Lucas, 6, Jason, 4, and Isaac, 6 months. She shares her advice for other mums thinking about starting their own businesses.

Start-up

Stay At Home Mum blogger in cybersquatting social media storm

Self-confessed daggy housewife Jody Allen, founder of Stay At Home Mum.

LIA TIMSON Blogger Jody Allen has been forced to apologise for domain squatting after being accused of unethically attracting visitors and advertisers to her site.

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Starting your own business after baby

business mum

Kate Geenty Setting up a work-from-home business while on maternity leave sounds like a dream way to bring in a bit of money, but do you have what it takes to make a business succeed?

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Zara demands name change for mum's home business

News
Neda Luketic of now Z and Co. previously known as Zarabumba was threatened to have legal action taken against her by fashion company Zara for the possible infringement on the company name she was originally trading under.  
The Canberra Times
23 April 2014
Photo Jay Cronan

HENRY BELOT A Canberra mum who sells a baby clothing line has had to change her business name after receiving legal threats by retail giant Zara.

Mum in business: Jellaine Ross

Jellaine Ross

Jellaine Ross is the entrepreneur behind beauty and fashion brand Cherry Blooms. She founded the business in 2008 and is now expecting a $3 million turnover in 2014.

More women starting own businesses post-baby

Emma Walsh

JOHN COLLETT More women with successful careers are starting their own business or working for themselves from home after having children.

Mum in business: Kate Mills

kate mills

Kate Mills started ProfessionalMums.net, an employment community for women, after the birth of her first child. She's a mum to Coco, 5, and Bebe, 3.

Is 'mumpreneur' a dirty word?

mum toddler

Gayle Bryant The term is embraced by some and loathed by others - why so?

Mum in business: Tiffany Faglin

tiffany faglin

Tiffany Faglin is the founder of TheChicElement, an online business that sells a range of beautiful, functional pieces for home offices. She's also the mum of three boys under the age of four.

The basics of starting your own business

bonito

Gayle Bryant What's the difference between a 'mumpreneur' who sees her business as a hobby, compared to one who uses it to earn her income? Two business owners explain how they started out.

Mum in business: Ilde Naismith Beeley

starlettos

Ilde Naismith Beeley is the inventor of Starlettos, a unique and stylish yet practical footwear solution. She runs the Starlettos company while raising her two young children.

Mum in business: Ere Perez

ere

Ere Perez runs her own make-up and skincare company, Ere Perez Natural Cosmetics, and is also a mum of two girls.

Mum in business: Cris Bucknall

cris bucknall

Cris Bucknall is the co-founder of Eco Chic, a stylish, sustainable furniture and homewares emporium. She's also the mum of Kira, 7, and Emery, 5.

Mum in business: Noelle Sadinsky

noelle

Noelle Sandinsky is the woman behind Fridge-to-go, a unique range of eight-hour cooler bags. She's also the mum of two boys: Jasper, six, and Cruz, three.

Mum in business: Jacquie McLean

Project Ten.

Belinda Williams After being a stay-at-home mum for six years, Jacquie McLean decided to make one of her business dreams a reality, creating the Project Ten beach bag range.

Mum in business: Sarah Hardie

sarah hardie

Sarah Hardie is the founder and 'chief dreamer' of Fabrik, an online company that sells beautiful children's clothes, homewares, dolls and more. She's also a mum to Jemima, 4, and Jonas, 18 months, with her third child due in March.

Mum in business: Rhian Allen

rhian allen

Passionate about health and wellness, Rhian Allan, a mother of one with one on the way, created an online business designed to help mums lose weight safely post pregnancy.

Yahoo CEO Marisa Mayer gives birth

Mayer

Yahoo! Chief Executive Officer Marissa Mayer gave birth to a baby boy earlier this week - and plans to return to the office within days.

How one mum built a cloth nappy empire

Cushie Tushies.

Miriam Steffens When Michelle Fowler's first son was born seven years ago, the new mother had made up her mind she wanted to use modern cloth nappies rather than adding to landfill by throwing away soiled disposable nappies well into toddlerhood.

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Mum in business: Claudine Gasnier

claudine gasnier

Launched late last year, and quickly becoming the favourite with Australian celebrities, Claudine & Ash Babybags are fashionable bags that are also super friendly to mums. We spoke to mum of one, Claudine Gasnier, about her business.

Mum in business: Allison Holland

Little Sparrow

Allison Holland is one of the two women who own The Little Sparrow, an ethical children's range made by women in India, Bangladesh and Nepal. She's also the mum of Asher, four, who has a rare medical condition. Here's her story of being a mum in business.

Mum in business: Sharon Chim

Sharon

Sharon Chim is a single mum to two boys - Mitchell, seven, and Koby, four - and the owner of online maternity wear store Queen Bee. She told EB her story and shared her tips about being a mum in business.

Mum in business: Tracey Montford

Cake Lingerie

Tracey Montford is the woman behind Cake Lingerie, a maternity/nursing lingerie brand that's sold around the world. She's mum to six-year-old Ethan and one-year-old Carter.

Mum in business: Lucie Trinco

Il Tutto thumb

Lucie Trinco is mum to two girls aged two and eight weeks, and is also the owner of Il Tutto, a luxury nappy bag company.

Oobi Baby wins business award

Oobi.

Belinda Williams When a wholesaler has more fans than the stores it supplies, it begs the question: why bother with the middle man?

Mum in Business

EB Member named as a finalist in National AusMumpreneur Awards

Dannii

An EB Member has been selected as a people's choice finalist in the 2011 Bio-Oil AusMumpreneur Awards.

A guilt-free working mum. Is it really possible?

Jackie Frank.

EB Staff writers Jackie Frank, editor of Marie Claire magazine broke down on this week’s episode of her TV documentary ‘Under the Cover’ over a topic that every mother struggles with – motherhood guilt.

Mum in business: Eileen Stapleton

Mum in business Eileen Stapleton thumb

Mother of three and partner in the business of KIDsize Living.com.au talks to EB about motherhood and business and juggling everything else!

Mum in business: Jill Jones-Evans

Mum in business thumb

After moving to Sydney from Melbourne in 2001, Jill Jones-Evans and her husband Ashley wanted to create a slice of their our home town!

Mum in business: Hana Krawchuk

Mum in business Hana Krawchuk

Fashion designer, Hana Krawchuk creates the essential item for new parents whilst juggling motherhood.

Little Pinwheel - Hayley Blease

Hayley Blease Mum in Business owner of Little Pinwheel

Hayley Blease, mother of two started her own business, Little Pinwheel. Little Pinwheel is a children's online boutique offering fun, hip and modern clothes for girls, boys and babies.

SwapItBaby

swapitbaby-90x60

Emma Jamvold talks to EB about starting up SwapItBaby an online swap site for all things baby & kid., being a mum and running an exciting business that is good for your pocket and for the planet.

The Editing Studio - Susannah Thompson

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Susannah Thompson, mother of two started her own business, The Editing Studio, to maintain a better work-life balance.

Babes in Arms - Anita Lincolne-Lomax

Babes in Arms

I had an absolute ‘a-ha-moment’ when I tried the ERGObaby carrier with my first daughter almost six years ago.

Plus Maternity - Nadine Newell

Plus Maternity

EB member Nadine Newell started PlusMaternity - a complete range of maternity wear for plus size mums to be, with all pieces available in a size 18 to 28.

La Bella Creations - Kylie Watson

eb-kylie-labella-90x60

Kylie, mum of two has successfully taken the plunge and risked giving up her career to start her own business in a completely separate profession to what she is skilled in – Leaving a Director’s position and aspiring to achieve success in a 100% online business.

Milk Baby - Lindy Klim

Milk Baby

When Lindy had difficulty finding the right skincare products for her baby's delicate skin, she came up with a solution - she would make her own range, Milk Baby.

Mum in Business

Rock-A-Bye-Baby - Danni Guerreiro

Rock A Bye Baby Nursery & Equipment Hire

EB member Danni saw a gap in the market for a company who could provide exceptional baby hire products, so started her own company.

FLATOUTbear

FLATOUTBear

Sarah Novati talks to EB about starting up FLATOUTbear, being a mum and running an exciting business.

Meals by Mel

eb-mib-mel-90x60

As a mother of two young children, Mel knows how hard it can be to organise dinners. That’s why she has decided to do all the work for you by planning your weekday meals.

Aden + Anais - Raegan Jones

aden + anais

Raegan Jones, founder of aden + anais, tells us about her muslin wrap and swaddling business, which is now represented in over 3,000 stores worldwide.

Zaky Infant Hand Pillows - Chez Johnson

Zaky

Retailers for Zakeez, Inc. and the exclusive Australian distributor, Chez Johnson gives Australians access to the unique Zaky Infant Hand Pillow without the exorbitant currency conversion and shipping costs.

Hurphy Durphy belt buckle for car seats

Hurphy Durphy car seat belt buckle

Imogen Mirmikidis There is nothing greater than having a baby come into your life. They turn your life upside down, permanently, and we wouldn't have it any other way. So it's natural that parents will do anything to ensure the safety of these precious little people.

Mother's choice

Pippa Cadwallader

Carli Ratcliff Four women find new culinary ventures to make a crust after motherhood.

Sewing up the baby business

Oobi Baby founder, Alexandra Riggs

Helena Keers It wasn't that long ago that women had to resign from their jobs when they became pregnant to stay at home and look after the children. How times have changed.

Babeaze - Tracey & Ann-Marie Laverick

Babeaze

Babeaze specialises in baby and children's products that are unique, practical and often parent invented. Offering many products that were once not available in Australia and New Zealand.

Babyology - Mandi Gunsberger

Babyology

Babyology is a parent and baby lifestyle website updated daily with cool finds and ideas for babies, toddlers, children and their parents from well-known and independent designers and sources here in Australia and around the globe.

Forums

Business Forum

Chat with other EB members who have their own businesses.

EB Members

Feature members

Read about EB's feature members and their families - their amazing stories will surely inspire you!

Famous Mums

WDYT?

One of the most popular sections of the EB forum, 'What do you think?' gives parents a chance to discuss a wide range of topics. Have your say!

A mum's tragic battle against inflammatory breast cancer

At just 37 years of age, with two young sons, Vicki was diagnosed with inflammatory breast cancer. Now her family wants all women to know the symptoms.

The business of babies around the world

Pregnancy and birth is an intriguing process no matter where you are in the world. One soon-to-be father gleans wisdom from a new guide.

Finding a positive path through IVF

It’s not surprising that IVF is often seen as a negative journey towards the ultimate positive, but having a glass-half-full approach can make a big difference to the experience.

Giving strangers the gift of parenthood

A mum explains why she and her husband are choosing to gift their leftover embryos to help strangers achieve their dream of parenthood.

Does morning sickness get better or worse with each child?

Just as every baby is unique, so is every pregnancy. And that means morning sickness can vary a lot, too.

What's so wrong with looking 'mumsy', anyway?

Why is it that the word ‘mumsy’ has connotations of such a negative nature – but seems to be the only other option apart from ‘yummy’?

Trying to speed up the inevitable

As the waiting game of late pregnancy continues, this mum considers a few things that might hurry things up a little.

One month later: where is William Tyrell?

It has been a little over a month since William Tyrell disappeared from his grandmother's home, 33 long sleepless nights for his family as they mourn the absence of their cheeky young boy.

Winter's child less likely to be moody: study

Babies born in the summer are much more likely to suffer from mood swings when they grow up, while those born in the winter are less likely to become irritable adults, scientists claim.

Single mum of two creates award-winning baby app

Suddenly single with a baby and an 11-year-old son, Tara O’Connell developed an app to improve the lives of mothers who were similarly overwhelmed.

Food for thought: looking after yourself as a new mum

As soon as your baby enters the world, everything else takes a back seat - even the necessities of daily life such as eating are severely compromised, right when you need energy the most.

'Grabbable guts' campaign aims to cut toxic fat

The Live Lighter campaign will take people inside the human body to show the internal dangers of being overweight.

The best and worst month of my life

A new mum's first month of motherhood didn't pan out as expected when she lost a family member weeks after her baby's birth.

Facebook and Apple offer to pay female staff to freeze their eggs

Facebook and Apple are hoping to provide women with the freedom to build their careers without the added pressure of having children at or by a certain age.

How a pregnancy contract could work for you and your partner

The idea of making a 'pregnancy contract' with your partner may sound a bit silly at first, but it can help make the transition to parenthood a lot smoother.

Finding a mum-friendly personal trainer

Burping babies vs burpees – yes, new mums and personal trainers live in different worlds. But they can work together - once you find the right match for you and your lifestyle.

Alleged baby snatch incident a ‘misunderstanding’, say police

Police say that an incident in which a man pulled on a woman’s pram while walking a popular Sydney route late last month was a misunderstanding.

Ebola killed my aunt and is shutting down my country

Three weeks ago, my auntie, a midwife, developed a fever. Sitting here in Sydney basked in Australian sunshine, that shouldn't be big news.

The night my ovary burst

One mum shares her frightening experience and vows to never take her health for granted again.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

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What's hot on EB

Win 1 of 5 Canon Powershot D30 cameras

Capture life more easily with the Canon Powershot D30. Shockproof, waterproof and dustproof, you can take it almost anywhere and shoot beautiful images, time after time. Enter now!

16 parenting truths you won't find in the baby books

I am five years into this parenting gig and I’ve learnt that sleepless nights and changing dirty nappies are child’s play.

Best and worst potty party cakes

It's nice to celebrate a child making the shift from nappies to 'big kid' undies, but do we really need a semi-realistic used toilet cake to do it? Here are some of the best and worst cakes parents have used at 'potty parties' around the world.

7 tips for a financially festive Christmas

Plan ahead - and do it now - to ensure festive season expenses don't break the bank.

'Go the F*** to Sleep' author's new book for frustrated parents

A sequel is coming soon to the 2011 hit book 'Go the F*** to Sleep' - and this time, it's about mealtimes.

Great birthday party buys from Etsy

Handmade crafts to decorate and personalise your child's next birthday - from banners to cake decorations, we've got gorgeous party finds from Etsy.

Creative storage ideas for the kids' rooms

Creative and practical storage ideas for the kids' toys and books can also add some stylish decor to your home. Visit babyology.com.au for more stylish modern finds for hip kids & parents.

The 'yucky' illness that took over my life

I have a chronic illness nobody likes to discuss, as it involves toilet talk. But it needs to be talked about.

To the mum in the doctor's waiting room

Maybe the mum I saw in that waiting room, seemingly disconnected from her baby, doesn’t have the support she needs.

10 space-saving nursery ideas

Starting a family doesn't always mean moving into a bigger house - not yet, anyway.

What's in a name?

Baby Names

Looking for a classic name, or an unusual name? Our Baby Name Finder is for you, search or browse to refine your shortlist.