Mum in business: Jellaine Ross

Jellaine Ross

Jellaine Ross is the entrepreneur behind beauty and fashion brand Cherry Blooms. She founded the business in 2008 and is now expecting a $3 million turnover in 2014.

More women starting own businesses post-baby

Emma Walsh

JOHN COLLETT More women with successful careers are starting their own business or working for themselves from home after having children.

Mum in business: Kate Mills

kate mills

Kate Mills started ProfessionalMums.net, an employment community for women, after the birth of her first child. She's a mum to Coco, 5, and Bebe, 3.

Is 'mumpreneur' a dirty word?

mum toddler

Gayle Bryant The term is embraced by some and loathed by others - why so?

Mum in business: Tiffany Faglin

tiffany faglin

Tiffany Faglin is the founder of TheChicElement, an online business that sells a range of beautiful, functional pieces for home offices. She's also the mum of three boys under the age of four.

The basics of starting your own business

bonito

Gayle Bryant What's the difference between a 'mumpreneur' who sees her business as a hobby, compared to one who uses it to earn her income? Two business owners explain how they started out.

Mum in business: Ilde Naismith Beeley

starlettos

Ilde Naismith Beeley is the inventor of Starlettos, a unique and stylish yet practical footwear solution. She runs the Starlettos company while raising her two young children.

Mum in business: Ere Perez

ere

Ere Perez runs her own make-up and skincare company, Ere Perez Natural Cosmetics, and is also a mum of two girls.

Mum in business: Cris Bucknall

cris bucknall

Cris Bucknall is the co-founder of Eco Chic, a stylish, sustainable furniture and homewares emporium. She's also the mum of Kira, 7, and Emery, 5.

Mum in business: Noelle Sadinsky

noelle

Noelle Sandinsky is the woman behind Fridge-to-go, a unique range of eight-hour cooler bags. She's also the mum of two boys: Jasper, six, and Cruz, three.

Mum in business: Jacquie McLean

Project Ten.

Belinda Williams After being a stay-at-home mum for six years, Jacquie McLean decided to make one of her business dreams a reality, creating the Project Ten beach bag range.

Mum in business: Sarah Hardie

sarah hardie

Sarah Hardie is the founder and 'chief dreamer' of Fabrik, an online company that sells beautiful children's clothes, homewares, dolls and more. She's also a mum to Jemima, 4, and Jonas, 18 months, with her third child due in March.

Mum in business: Rhian Allen

rhian allen

Passionate about health and wellness, Rhian Allan, a mother of one with one on the way, created an online business designed to help mums lose weight safely post pregnancy.

Yahoo CEO Marisa Mayer gives birth

Mayer

Yahoo! Chief Executive Officer Marissa Mayer gave birth to a baby boy earlier this week - and plans to return to the office within days.

How one mum built a cloth nappy empire

Cushie Tushies.

Miriam Steffens When Michelle Fowler's first son was born seven years ago, the new mother had made up her mind she wanted to use modern cloth nappies rather than adding to landfill by throwing away soiled disposable nappies well into toddlerhood.

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Mum in business: Claudine Gasnier

claudine gasnier

Launched late last year, and quickly becoming the favourite with Australian celebrities, Claudine & Ash Babybags are fashionable bags that are also super friendly to mums. We spoke to mum of one, Claudine Gasnier, about her business.

Mum in business: Allison Holland

Little Sparrow

Allison Holland is one of the two women who own The Little Sparrow, an ethical children's range made by women in India, Bangladesh and Nepal. She's also the mum of Asher, four, who has a rare medical condition. Here's her story of being a mum in business.

Mum in business: Sharon Chim

Sharon

Sharon Chim is a single mum to two boys - Mitchell, seven, and Koby, four - and the owner of online maternity wear store Queen Bee. She told EB her story and shared her tips about being a mum in business.

Mum in business: Tracey Montford

Cake Lingerie

Tracey Montford is the woman behind Cake Lingerie, a maternity/nursing lingerie brand that's sold around the world. She's mum to six-year-old Ethan and one-year-old Carter.

Mum in business: Lucie Trinco

Il Tutto thumb

Lucie Trinco is mum to two girls aged two and eight weeks, and is also the owner of Il Tutto, a luxury nappy bag company.

Oobi Baby wins business award

Oobi.

Belinda Williams When a wholesaler has more fans than the stores it supplies, it begs the question: why bother with the middle man?

Mum in Business

EB Member named as a finalist in National AusMumpreneur Awards

Dannii

An EB Member has been selected as a people's choice finalist in the 2011 Bio-Oil AusMumpreneur Awards.

A guilt-free working mum. Is it really possible?

Jackie Frank.

EB Staff writers Jackie Frank, editor of Marie Claire magazine broke down on this week’s episode of her TV documentary ‘Under the Cover’ over a topic that every mother struggles with – motherhood guilt.

Mum in business: Eileen Stapleton

Mum in business Eileen Stapleton thumb

Mother of three and partner in the business of KIDsize Living.com.au talks to EB about motherhood and business and juggling everything else!

Mum in business: Jill Jones-Evans

Mum in business thumb

After moving to Sydney from Melbourne in 2001, Jill Jones-Evans and her husband Ashley wanted to create a slice of their our home town!

Mum in business: Hana Krawchuk

Mum in business Hana Krawchuk

Fashion designer, Hana Krawchuk creates the essential item for new parents whilst juggling motherhood.

Little Pinwheel - Hayley Blease

Hayley Blease Mum in Business owner of Little Pinwheel

Hayley Blease, mother of two started her own business, Little Pinwheel. Little Pinwheel is a children's online boutique offering fun, hip and modern clothes for girls, boys and babies.

SwapItBaby

swapitbaby-90x60

Emma Jamvold talks to EB about starting up SwapItBaby an online swap site for all things baby & kid., being a mum and running an exciting business that is good for your pocket and for the planet.

The Editing Studio - Susannah Thompson

Susannah-theeditstudio-90x60

Susannah Thompson, mother of two started her own business, The Editing Studio, to maintain a better work-life balance.

Babes in Arms - Anita Lincolne-Lomax

Babes in Arms

I had an absolute ‘a-ha-moment’ when I tried the ERGObaby carrier with my first daughter almost six years ago.

Plus Maternity - Nadine Newell

Plus Maternity

EB member Nadine Newell started PlusMaternity - a complete range of maternity wear for plus size mums to be, with all pieces available in a size 18 to 28.

La Bella Creations - Kylie Watson

eb-kylie-labella-90x60

Kylie, mum of two has successfully taken the plunge and risked giving up her career to start her own business in a completely separate profession to what she is skilled in – Leaving a Director’s position and aspiring to achieve success in a 100% online business.

Milk Baby - Lindy Klim

Milk Baby

When Lindy had difficulty finding the right skincare products for her baby's delicate skin, she came up with a solution - she would make her own range, Milk Baby.

Mum in Business

Rock-A-Bye-Baby - Danni Guerreiro

Rock A Bye Baby Nursery & Equipment Hire

EB member Danni saw a gap in the market for a company who could provide exceptional baby hire products, so started her own company.

FLATOUTbear

FLATOUTBear

Sarah Novati talks to EB about starting up FLATOUTbear, being a mum and running an exciting business.

Meals by Mel

eb-mib-mel-90x60

As a mother of two young children, Mel knows how hard it can be to organise dinners. That’s why she has decided to do all the work for you by planning your weekday meals.

Aden + Anais - Raegan Jones

aden + anais

Raegan Jones, founder of aden + anais, tells us about her muslin wrap and swaddling business, which is now represented in over 3,000 stores worldwide.

Zaky Infant Hand Pillows - Chez Johnson

Zaky

Retailers for Zakeez, Inc. and the exclusive Australian distributor, Chez Johnson gives Australians access to the unique Zaky Infant Hand Pillow without the exorbitant currency conversion and shipping costs.

Hurphy Durphy belt buckle for car seats

Hurphy Durphy car seat belt buckle

Imogen Mirmikidis There is nothing greater than having a baby come into your life. They turn your life upside down, permanently, and we wouldn't have it any other way. So it's natural that parents will do anything to ensure the safety of these precious little people.

Mother's choice

Pippa Cadwallader

Carli Ratcliff Four women find new culinary ventures to make a crust after motherhood.

Sewing up the baby business

Oobi Baby founder, Alexandra Riggs

Helena Keers It wasn't that long ago that women had to resign from their jobs when they became pregnant to stay at home and look after the children. How times have changed.

Babeaze - Tracey & Ann-Marie Laverick

Babeaze

Babeaze specialises in baby and children's products that are unique, practical and often parent invented. Offering many products that were once not available in Australia and New Zealand.

Babyology - Mandi Gunsberger

Babyology

Babyology is a parent and baby lifestyle website updated daily with cool finds and ideas for babies, toddlers, children and their parents from well-known and independent designers and sources here in Australia and around the globe.

Hey cupcake!

mytime_cupcake_thumb

Carolyn Ford Clare Crespo is a legend in cupcake circles. Her book 'Hey There, Cupcake! 35 Yummy Fun Cupcake Recipes for All Occasions' is a bestseller. In it, there's delicious cupcakes decorated as everything from hamburgers to balls of wool.

Bèbè Photography

Bèbè Photography

Bèbè Photography is a boutique photography studio, specialising in pregnancy, newborn, children and family photography. Children and family photography sessions are held on location so the kids can have fun and show me their real personalities.

Bump Baby & Beyond - Cath Freemantle

Bump Baby & Beyond

Bump, Baby & Beyond is an online store that offers affordable baby, children's AND maternity wear from great quality brands. Our fabulous stock is priced at 30-70% off RRP - all day, every day.

Cedar Leaf

Cedar Leaf

Cedar Leaf, which traditionally means 'I live for thee', is the leader in diffusing traditional maternity wear and luxury non-maternity fashion for the style savvy via the ever increasing e-tailor medium.

Careforkids - Roxanne Elliott

careforkids.com.au

Australia's leading and only country-wide on-line service that matches parents with care providers from individual nannies and babysitters to family day care services, child care centres and Out Of School Hours services.

Cheeky Little Soles

Cheeky Little Soles

Cheeky Little Soles, are a gorgeous range of padded non slip soft soled leather shoes for infants and toddlers. Our shoes are super stylish, comfortable, affordable and proven to stay on!

Cotton Bottom

Cotton Bottom

At Cotton Bottom we provide comprehensive information on modern cloth nappies, the benefits and the choices available. We also have an online store which boasts a huge selection of modern cloth nappies and related accessories.

Forums

Business Forum

Chat with other EB members who have their own businesses.

EB Members

Feature members

Read about EB's feature members and their families - their amazing stories will surely inspire you!

Famous Mums

WDYT?

One of the most popular sections of the EB forum, 'What do you think?' gives parents a chance to discuss a wide range of topics. Have your say!

Life with anxiety

At times, I feel pretty worthless. In those moments, all I want to do is curl up into a ball and hide in the dark. I can try to quiet my mind, but it won’t shut up.

IVF leaves woman pregnant with another couple's twins

An Italian woman has been told the twins she is three months pregnant with are not hers.

'My mother-in-law found out our baby's gender behind our backs'

My husband and I mutually decided that we didn’t want to know our baby's sex before the birth, but his mother couldn't handle that.

What you need for the 'fourth trimester'

In my opinion, the first three months after the birth are the most intense. Here's what got me through that time after welcoming my baby.

Weaning a toddler off a dummy: a 15-day plan

Weaning your child off the dummy can be a traumatic experience for both of you. Here are some tips to help you through.

Choosing to be a solo parent

Two women share their stories of longing for a baby so much that they each decided not to wait for a partner before becoming a mum.

Asphyxia link another piece of the SIDS puzzle

An Australian study has uncovered information which could lead to a better understanding of why babies die from Sudden Infant Death Syndrome.

Rescue dog Zoey and BFF Jasper star in adorable pics

Photographer, self-professed "crazy dog lady" and mum Grace Chon takes photos of rescue dog Zoey and her 10-month-old son Jasper together. The results are just too cute. See more on Instagram @thegracechon.

The ultimate travel stroller: the Mountain Buggy nano

We tried the Mountain Buggy nano and give it an enthusiastic thumbs up. As the ultimate travel stroller, it's practical, has great features, and looks fab, too.

Mum's heartbreak as son dies in road accident

Daly Thomas and her two young sons were walking home from church on Tuesday afternoon. Her youngest son never made it.

New Kate Spade baby bag designs

Don’t adjust your screen: this bright beauty is coming to you in full colour.

Easter gifts for babies, no chocolate in sight!

If this is your little one’s first Easter you might want to mark the occasion with something a little extra special. Here are 10 Easter gift ideas, which won't harm little teeth.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

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What's hot on EB

Win the brand new phil&teds vibe

Check out the good looking new release of the Vibe 3 and the Verve 4-wheeler inline strollers. To celebrate their release, we have a Vibe with double kit to give away.

Baby sleep

From birth to one year and beyond, read about baby sleep, soothing techniques, routines, and sleep school experiences.

Easter gifts for babies, no chocolate in sight!

If this is your little one’s first Easter you might want to mark the occasion with something a little extra special. Here are 10 Easter gift ideas, which won't harm little teeth.

7 tips for a kid-free trip, not a guilt trip

Although I’m jumping out of my skin to take my child-free holiday, I’m dreading the goodbye. But I’m determined to make the most of it without tarnishing it with guilt or sadness about leaving the kids.

Itchibubs: clothes for babies and toddlers with eczema

Parents of children who suffer from eczema will know only too well the scratching that occurs around the clock. A new clothing range aims to help make everyone more comfortable.

Ear piercing: what age is best?

What is it that shapes our opinions on what’s an 'appropriate' age for our children to get their ears pierced? Parents share their views on how young is too young when it comes to piercing.

Caring for kids helps grandmothers stay mentally alert

Looking after grandchildren can help grandmothers ward off brain disease - but it's also possible to get too much of a good thing, researchers say.

Why I loved my third home water birth

After two water births at home, I was determined to give birth to my son the same way. I just hoped this birth would be quicker than my last two.

Revealed: 7 ways food marketers try to trick consumers

If you’re confused by food labels, you’re not alone. Next time you’re shopping for food, look out for these seven common labelling tricks.

'My mother-in-law found out our baby's gender behind our backs'

My husband and I mutually decided that we didn’t want to know our baby's sex before the birth, but his mother couldn't handle that.

Free Printable Activities

Keeping little hands busy

Free printable acitivity pages like colouring in, cutting, word finders, mazes, maths activities and puzzles.