Dove is hoping its newest ad will spotlight the unsung heroes of the family: fathers.
Released just in time for Father's Day in the US, the one-minute spot features 27 priceless and fleeting moments of fatherhood, from the father-daughter dance at a wedding to fixing car troubles to piggy back rides.
While the sweet ad will likely leave you misty-eyed, it also highlights what Dove believes is the unfair portrayal of fathers in the media. In a recent survey conducted with 1000 fathers, Dove Men+Care asked what qualities best described TV dads (think Ward Cleaver or Phil Dunphy). The most popular answers included "disconnected", "bumbling" and "incompetent". Ouch.
"Three-quarters of dads say they are responsible for their child's emotional well-being, while only 20 per cent of dads see this role reflected in media," Dove said in press release. "It's time to acknowledge the caring moments of fatherhood that often go overlooked."
At the least, #realdadmoments will remind you that, no matter what age, sometimes it's nice to just call out for dad.
This article first appeared on Mashable.com.