An Australian-developed iPhone app that cheekily claims to "increase teen pregnancy" has been attacked by family planning groups as irresponsible.
The app, which went live yesterday morning and has already skyrocketed to number one in the entertainment category in the Australian app store, enables users to "impregnate anyone you meet simply by taking a photo of them, marking up the image and pressing a button".
"Knocked App means you can meet someone and conceive with them with just the press of a button," it boasts.
It digitally alters images to give subjects the appearance of being nine months' pregnant.
Angus Mullane, from Appy Dude, who developed the app says already hundreds of users are posting pregnant photos of themselves on Facebook to "scare" their friends and family.
Teenage pregnancy is an extremely serious issue and to treat it in such a trivial way is not a considered or helpful approach
"We really just wanted to give people a laugh. It's had an amazing response," he said. "It's all over Facebook with teenage girls scaring their mums and stuff like that."
"It's really just about getting girls to have a laugh and see what they're going to look like with a bump and also kind of sending it to their mums and saying 'whoops'."
However, family planning groups have called for the app to be withdrawn from sale.
"I think it's absolutely dreadful," says Joanne Ramadge, chief executive officer of Sexual Health and Family Planning Australia.
"Teenage pregnancy is an extremely serious issue and to treat it in such a trivial way is not a considered or helpful approach ... Teenage pregnancy causes quite a lot of distress and problems for young people and their families and it should not be treated in such a light-hearted way," she said.
Mullane defended the app as "tongue-in-cheek" but admitted it could attract some controversy.
"We definitely knew that some people would dislike it and some people would love it," he said.
Mullane compares the app to the controversial Ugly Meter, an app which snaps your picture, scans your face, then pronounces your ugliness on a scale of 1 to 10. The app has been criticised for its potential to damage self-esteem and aggravate bullying.
"It's the same kind of thing as Ugly Meter but it's just a joke and a bit of fun. It shouldn't be taken too seriously," he said.
What do you think of the app - is it just a bit of fun, or should it be withdrawn from sale? Have our say in the Essential Baby forum.