Current competitions & offers
Are you a parent? Simply take our survey for your chance to win a $500 pre-paid VISA debit card.
To celebrate the April 1 release of Holly's Magic Wand on DVD and Digital, Essential Baby and Entertainment One are giving away five bumper DVD packs featuring the newest installment of Ben & Holly's Little Kingdom Holly's Magic Wand and many more hours of family entertainment! Enter Now!
The Essential Baby & Toddler Show is back this April! Save $8 off the door price for a limited time only!
For your chance to win a year's supply of toys from Fisher-Price.
To celebrate the release of Disney's Tinker Bell & the Legend of the Neverbeast, Disney and Essential Kids are giving a Family Pass to 100 lucky winners!
To celebrate the release of SHAUN THE SHEEP THE MOVIE, In Cinemas March 26, we are giving away 50x prize packs that include a Shaun the Sheep drink bottle, stationery set, drawstring bag and family pass to see the film.
To celebrate the super release of the action packed, family adventure Barbie in Princess Power, available on Blu-ray™, DVD & Digital with Ultraviolet™ from March 19, we're giving one lucky parent the chance to win the entire collection of Barbie DVDs and a Barbie Super Sparkle Doll.
With Easter fast approaching, Cadbury are giving away 5 Cadbury Easter Hampers. Enter Now!
To celebrate the release of Disney's Cinderella in cinemas now, Disney and Essential Kids are giving away Double Passes to 100 lucky winners!
Check out our new interactive ebook, Raising a Toddler, part of the brand new SMH Shortbooks series, for free!
Feeling Good is your step-by-step guide to a healthier and happier you. This interactive ebook gives you tips on getting the healthy body you want!
Check out our new interactive ebook, part of the brand new SMH Shortbooks series, for free!
Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.
Congratulations to our EB competition winners who have entered some of our fabulous promotions, winning them some amazing prizes from holidays, prams, beauty products and more!
More chances to win
Hop over to our sibling site for more great family deals and competitions.