Current competitions & offers
For your chance to win your share in $2500, click here to vote for your favourite essential pregnancy, baby and toddler products.
To celebrate the Home Entertainment release of Shaun the Sheep Movie, Essential Kids and Universal Sony Pictures Home Entertainment are offering one winner and their family a holiday to a farm.
The Pyjama Jam! tour will see Justine Clarke returning to more intimate venues around Australia, creating the perfect comfy and cozy atmosphere for a PJ party.
Check out our new interactive ebook, Raising a Toddler, part of the brand new SMH Shortbooks series, for free!
Check out our new interactive ebook, part of the brand new SMH Shortbooks series, for free!
Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.
Congratulations to our EB competition winners who have entered some of our fabulous promotions, winning them some amazing prizes from holidays, prams, beauty products and more!
More chances to win
Hop over to our sibling site for more great family deals and competitions.