Aussie blogger Sophia Cachia, AKA The Young Mummy, has taken to social media to issue a plea to dads: "Take the photo. Take the goddamn photo."
Along with a candid snap of herself resting with her two-year-old son, Bobby, Ms Cachia wrote a note to dads everywhere, saying, "We spend days capturing beautiful moments of you and the kids. So whenever you see one of us with our babies, a beautiful candid moment, take the bloody god damn photo. Cheers, Mums."
Applauding her husband Jaryd for nailing it, Ms Cachia writes, "He TOOK THE PHOTO."
Dear Men, take the photo. Take the god damn photo. We spend days capturing beautiful moments of you and the kids. So whenever you see one of us with our babies, a beautiful candid moment, take the bloody god damn photo. Cheers, Mums. (@jarydcachia nailed it. He TOOK THE PHOTO👊🏻Time with my boy while bub sleeps. Miss lazing around with you everyday 💋)
The blogger's sentiments echo those of Kaylin Maree Schimpf, who issued a similar challenge to men last year: capture the women in your lives, take photos of the women you love.
"Dear men ... take the photo," she writes. "It doesn't matter what she looks like, or if she tells you no, take the photo."
Messy hair, makeup free, dirty clothes - it won't matter to your children when she is gone, Ms Schimpf explains.
"What will matter," she writes, "is that you loved what you saw enough to take a photo, to document it, to preserve that moment in time of the woman you love."
Sharing that no woman wants to look back at a lifetime of selfies, Ms Schimpf urges men to pick up the camera.
"Be proud. Take photos of her. Before kids and after."
Ms Schimpf's heartfelt post was prompted by the death of her father - and the young woman's realisation that she didn't have very many pictures of him.
"Photos are all we have eventually," she told The Huffington Post at the time. "Memories are great, but I look back and I have nothing of my dad."