Pelvic floor exercises aren't traditionally associated with fun - but what if they could be as addictive as Candy Crush? Enter: Perifit, a device promising to turn your pelvic floor workout into a game - a smartphone game, that is.
If you're thinking, "Wait, what?", well, that was our initial reaction, too. So allow me to explain ...
According to the French company's website, Perifit is: "an innovative internal sensor that wirelessly connects to your smartphone, allowing you to strengthen and tone your pelvic floor muscles in an entertaining, effective way."
As you can see from the picture below, in this particular game, your pelvic floor muscles control the movements of this butterfly as you collect tokens? sunshine? candy? That part's not clear. There are other characters to choose from, too - all of which are controlled with Kegel Power.
Perifit also uses special algorithms to assess your pelvic floor performance against "four key metrics": force, endurance, reflex, and agility. If you've ever wondered how "agile" your pelvic floor is - then mama, this game is for you.
The four key metrics by which your pelvic floor is measured. Image/ Perifit
Each level is designed by "world-class pelvic floor disorder specialists" and it promises to " improve your core strength, help prevent UT infections, and add a little something extra to your sexual enjoyment."
You can also choose to have a virtual coach, a personal trainer for your pelvic floor, if you will - which promises to make the workout more fun, effective and entertaining.
Along with controlling butterflies and birds and other characters - the designers say it's "all about the softness and ease of use."
For those of you interested in the specs - the sensor is 26mm wide and "fits all body types". And you simply wash with soap and water after each use.
Perifit is currently part of a Kickstarter campaign, their initial goal of $30,000 raised in just 12 hours. Keen? You can get 40 per cent off your pre-order now, with the cheapest packages beginning at $115. If you really want to splash out and spoil yourself and your pelvic floor - pricier packages also include medical lube gel and a velvet protection sleeve.
And if pink isn't really your colour - don't despair. Perifit also comes in Space Grey, Light Blue and Pastel Green.