When Hannah Hardy-Jones searched for apps relating to motherhood she found a gap in the market - personal development apps created specifically for mums.
The Christchurch-based mother-of-two launched Kite, and she already has several thousand subscribers.
"When you search motherhood apps, they are all about weight loss, parenting, list-making. It's all very stereotypical."
The topics within the app, which she called "kites", focused on challenges all mums faced, but may not want to seek help for, Hardy-Jones said.
For those of you who haven’t had a chance to look at Kite here is a bit of a tour! The world’s first personal development app for mums- it isn’t focused on parenting- it’s all about you! Motherhood is challenging and we all face the same types of everyday issues. Here is a resource to help. . My background is in Human Resources and I’ve spent the past 14 years developing employees across a range of industries. Now I have used that experience to design a resource for mums- who are doing the hardest job of all! . One activity per day makes it manageable and achievable and it truly fits into busy mum life. . Available on the App Store and Google Play- link in bio. . Hannah x
There are 14 kites within the app, such as ones focusing on mum guilt and budgeting advice, that offer a range of activities and advice within them.
These include sleep techniques, suggesting ways to reconnect with a partner, how to do a technology detox and tips on how to be more organised.
She wanted Kite to be respectful so users felt they could complete activities at their own pace, without being bombarded with notifications.
"I wanted it to be more like a book than an app, something you can pick up and put down."
The long-term plan is to launch new features that will appear in the app every few months at no extra cost to the user.
Hardy-Jones' next addition will focus on self-love and body image, a topic she thinks there will be demand for.
She wants to use the app's template to develop a similar tool on workplace wellbeing, and would consider adapting Kite for dads.
"Micro-learning" has been proven to be more effective than learning in large blocks and she wanted to use this knowledge to help more people.
Hardy-Jones said mums from different parts of the world were using Kite differently. She had received feedback from women in the United States who were doing the activities together, while it was proving a more private experience for Kiwi mums.
Hardy-Jones also wrote a blog about her experience with bipolar disorder and postpartum depression after the birth of her first child, but said the app was not intended to focus on mental health, but on parenting as a whole.
- Stuff NZ