Lots fo things to swap
Lots fo things to swap 

Emma Jamvold, creator of SwapItBaby

Tell us about your business?
SwapItBaby is an online swap site for all things baby & kid.  You can swap what your kids have grown out of, for what they're growing into really easily.  Members swap for credits, so there's no waiting for someone to do a direct swap with you.  It's free to join and it's free to list, and there are lots of different ways to earn credits.  It's good for your pocket and for the planet.

The biggest challenges would be fitting it all in and also letting go.

Why did you start your business?  
I liked the idea of expanding people's normal networks of family and friends for hand-me-downs into a much larger community, and at the same time allow them to be selective about what they want and need.
As everyone who's been a parent knows, you end up with a HUGE amount of stuff, and I thought redistributing it in a way that helped people to reduce their expenditure on what they needed would be great.

Has starting your own business lived up to expectations?  
There has of course been the steep learning curve, and the business certainly hasn't grown as quickly as I'd imagined, but SwapItBaby is definitely growing: day to day we have more members, more items listed, and more successful swaps.

 What have you enjoyed most about running your own business?   
I find it really stimulating learning about everything, and SwapItBaby has meant that I've met people and entered into worlds that I wouldn't otherwise have been a part of.

What is the biggest challenge?   
Learning how to promote the site - get it out to a large audience – on a shoestring budget

Do you have any children – what are their names/ages?  
I have a little boy called Gus who's 6 and a half, and a little daughter called Zoë, who's 2 and a half.

How do you manage to juggle the running of your business with family?  
I also work freelance in the film industry, so I have a lot of juggling going on.  I try to make sure that when I'm with my kids I dedicate my time to them, with some allocated time dedicated to SwapItBaby, usually when they're in bed. I'm lucky in that my business is online, so I can mostly work on it anywhere, anytime.

What is the hardest thing about being a working mother?  
Lack of time!

What do you think about ‘me’ time? And do you manage to fit some in?  
I think it's crucial, even if it's just 20 minutes a day.  I like to go for a swim or a walk early in the morning.

Have you ever thought about giving it up?  
Yes! But I'm pretty determined to make it work

Do you have a favourite networking opportunity or event?  
Not so far…

Do you have any advice for someone starting their own business?  
Starting your own business will absorb all your time and thought for a long time.  Make sure that it's something that can be continually interesting or satisfying to you


SwapItBaby would like to offer 8 bonus joining credits to Essential Baby members (it's free to join), simply create a new account and type EBmember in the “Referred by” field to join with your 8 bonus credits. 

Interested in starting your own business? Chat with other entrepreneurial mums on the EB Forums.

Emma Jamvold