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What baby magazines do you look at for purchasing ideas?
13 replies to this topic
Posted 21 February 2012 - 02:39 PM
Hope I'm posting this in the right section - I'm just after a bit of help with choosing a baby magazine for something. ..
I run a baby hammock business and am looking to advertise in one of the many baby magazines that are in the shops.
But, not having 'used' one myself for a while, I'm really keen to get some feedback as to which magazines people are most likely to turn to when looking for ideas of baby related products to purchase.
Any feedback would be gratefully received
Posted 21 February 2012 - 02:42 PM
I never looked in any, I just looked in shop catalogues if I was looking for anything.
Posted 21 February 2012 - 03:26 PM
Practical Parenting is a good one.
They are often found near the checkouts of Coles and Woolies too, so good placement.
Posted 21 February 2012 - 03:39 PM
I bought Cosmo Pregnancy last week.... I thought that mag was alright. Lots of articles.
Honestly though, I have been steering clear of all the mags as I had friends give me a couple and with all the ads I got overwhelmed with all the stuff you can buy, and I was starting to panic thinking I needed this item and that item - so I threw them all out......
I know that doesn't help you much since you are trying to sell something......
Posted 21 February 2012 - 03:44 PM
Like PPs I dont use magazines at all. I do research on the net and look at catalogues from baby stores. If you wanted to reach me as a small business you would need to be on Etsy, which I LOVE for kids things, or sell at something like the Perth UpMarket (in the kids section or the regular section).
Posted 21 February 2012 - 03:57 PM
I would definately recommend boutique markets/fleamarkets.
I've always read practical parenting but would only read a 1/2 - full page ad rather than a really small ad at the back of the magazine. Could you donate one to them for a trial and ask them to write an advertorial? Definately use google adwords.
Posted 21 February 2012 - 04:07 PM
Practical Parenting is probably the most popular, but My Child perhaps the highest quality.
Posted 21 February 2012 - 04:27 PM
I don't look at parenting magazines for purchase ideas. I think about what I am looking for and then I google it.
It's only on the VERY rare occasion that I will actually take any notice of an ad in a parenting magazine. And when I have it's NEVER been for something like a hammock, usually it's feeding stuff or nappies.
Posted 21 February 2012 - 04:51 PM
Love My Child magazine
It's hip, it's cool and has awesome stuff in it.
Oh and Shop 4 Kids
Posted 22 February 2012 - 10:09 PM
Thanks heaps to you all for your replies - I have found the info v useful - I havent heard of some of the magazines that have been mentioned so I will defo be going to check some of them out.
Posted 22 February 2012 - 10:14 PM
I don't look to magazines for purchasing ideas.
tbh, I go by personal recommendations first and foremost
secondly, recommendations on forums - much more than I would a baby magazine.
There are attachment parenting, natural parenting, cloth nappy kinda forums that could be good places to advertise, ditto IRL magaines and ezines as well as the more 'commercial/mainstream' style ones.
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