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Are the reviews for the OzHead hair straightener faked?


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62 replies to this topic

#1 Peridot

Posted 24 February 2013 - 02:51 PM

Does anyone know?The OzHead hair straightener on product review has 90 excellent feed backs, and 8 good feedbacks. The majority of which are done by people with only one review (being the hair straightener one) yet they all have lovely display pics..
Anyone else curious? Or am I imagining it?

#2 katpaws

Posted 24 February 2013 - 03:14 PM

I don't know about reviews for the hair product, but i do know of reviews being put up on that website by a particular company themselves or people acting in the best interests of that company creating profiles that have positive reviews of the product/service. The new profiles are usually set up by people who never post anything again and use their full names. You can often see the same review or exact same name on other product type review websites. I know of one person who put up a genuine review of a company that was bad (but accurate review) and it was removed as being inappropriate. On another review website there was a company cutting and pasting "testimonials" from their website as "reviews".

I understand that product review is not considered a reliable source for reviews.

If you think that there are problems with the reviews let the moderators know or put in a complaint to the ACCC. After seeing so many fake profiles and reviews done by one company (or someone acting on their behalf/interests) I do not place any value on these sort of review websites. One site i know of won't publish anything negative about one company as the company pulls them off asap, even if they are genuine. Otherwise , do a a search on the account (profile) name and/or text content, sometimes you come up with interesting results.

Edited by katpaws, 24 February 2013 - 03:16 PM.


#3 sāta kōrsa

Posted 24 February 2013 - 03:44 PM

I understand your suspicions, Peridot.  I had a look and thought the same thing.  Mostly one review wonders, all with nice photos and some of them the same photos.  Very sus.

I find the ones with fewer reviews done by people who review other products too far more believable.

#4 elizabethany

Posted 24 February 2013 - 04:09 PM

There is a thriving market for posting fake reviews.  I tend to lend double weight to bad ones, as they are generally not faked, but the good ones could be.

#5 ~Elphaba~

Posted 24 February 2013 - 04:56 PM

I have no idea, but at that price, get the instyler (you can get from Goodguys for $114 or the website for a bit less).  It's a curler and straightener in one.  Their reviews might be faked too, for all I know, but my niece, my daughter and I all have one.  I have super thick super frizzy hair which no straightener has worked on with less than an hour and halfs work, and this takes less than 10 mins to completely straighten it.  Another 5 if I want to add some smooth curls.

My niece prefers it to her GHD!

#6 Cherubs

Posted 24 February 2013 - 05:08 PM

I don't know if they are fake, but if you look at the negative on the first review on this page, it may explain why they have a lot of feed back.

http://www.productreview.com.au/p/ozhead-thinkpink/7.html

#7 Born Slippy

Posted 24 February 2013 - 06:39 PM

I don't know if the reviews are fake, but I own one and I am impressed with it (well, everything but the name which is simply terrible).

I also didn't get a request to leave feedback from the company.

Edited by Born Slippy, 24 February 2013 - 06:39 PM.


#8 OzHead

Posted 03 June 2013 - 04:57 PM

Hey Everyone,

I just wanted to drop by and say that all our reviews are from customers and we don't use any kind of farming or link providers.

The only thing that we do, is write to customers and ask if they can spare a few minutes to leave us a review. (We don't ask even for positive ones) - this is the key reason why you will find that many of the reviewers have only a single review or post.  (To everyone that took the time to leave us a review THANK YOU SOOOO MUCH)

We are actually quite a small company, there's only five of us, but we work exceptionally hard to try and make sure that every one of our customers is happy.

We have personally been on the smelly end of the customer service of some of our bigger competitors in the past and it was one of the reasons that we started OzHead in the first place.

In fact, I'd say that a great many of the reviews we do get, is when people get a problem during their warranty period and its a hassle free exercise. Our target, is to get a replacement out to customers in their 3 year warranty period within 24 hours. Luckily we don't get many back.  wink.gif

Last but not least, we keep an eye on other products being reviewed, and you can still spot the ones that are a bit suspect, by the fact that all of the glowing reviews are interspersed with really scathing reviews original.gif

If anyone has any questions or wants to call us directly just give us a buzz on 1800 594 323. We'd be happy to answer any of the "tough" questions.  cool.gif

You can even see us on facebook : http://www.facebook.com/OzHead.hair.straighteners

#9 snortle

Posted 03 June 2013 - 06:13 PM


OT but I always find it so creepy when ^^^ happens.
Its happened a few times while I've been on EB and it feels so uncomfortable knowing company reps are out there trawling for feedback and getting all creeper on people who want to ask a simple question.



#10 Filulah

Posted 03 June 2013 - 06:25 PM

Me too. Creepy. Doesn't make me feel better about any company that makes a profile on a mummy forum to defend itself. I'm fickle and more likely to not buy from the company on principle... (I'm not sure what principle it is, just a fickle, easily-irritated mummy principle.)

#11 darcswan

Posted 03 June 2013 - 06:40 PM

QUOTE (snortle @ 03/06/2013, 06:13 PM) <{POST_SNAPBACK}>
OT but I always find it so creepy when ^^^ happens.
Its happened a few times while I've been on EB and it feels so uncomfortable knowing company reps are out there trawling for feedback and getting all creeper on people who want to ask a simple question.


I think that's a bit unfair.  Most online companies set up google alerts or similar so they know when someone writes about their product.  I think its good customer service to address customer concerns directly.



But - I too have a healthy skepticism about these review sites.  Their customer is not us, the consumer.  We're just their product.  Instead, they make money from the companies we review, so ultimately any decisions they make will be biased towards keeping them happy.  I think the review sites are easily gamed so they really only form part of my decision making process.  So while negative reviews might make me look elsewhere, positive reviews won't sway my decision one way or another.

#12 OzHead

Posted 03 June 2013 - 07:54 PM

QUOTE (snortle @ 03/06/2013, 06:13 PM) <{POST_SNAPBACK}>
OT but I always find it so creepy when ^^^ happens.
Its happened a few times while I've been on EB and it feels so uncomfortable knowing company reps are out there trawling for feedback and getting all creeper on people who want to ask a simple question.

Hey Snortie

OMG I'm really so sorry if I creepered you out, but as we searched for our company name on Google today and this discussion topic appeared on page one, basically questioning the reviews, I thought it was only fair to get a chance that we got to make a mention in our defense of genuinely good reviews.

We're not a multi-national with an unlimited budget, but a mum and dad company working out of an Aussie garage on the Central Coast.

Also we'd done a competition for Essential Baby with a bunch of free givaways a couple of years ago so  its a site that's always been on our radar.

We're just asking for a fair go sad.gif

The Simple question, was are the reviews genuine. Yes they are. original.gif Truly.

#13 Mrs Z Feral

Posted 03 June 2013 - 08:03 PM

Well, I've never seen it but I agree, it's totally weird.... perhaps they just google for their company name and the EB thread came up  and they felt a need to explain themselves??? surely another mention of their product can't hurt right? wink.gif


Guess I was right biggrin.gif good ole google

Edited by mrsznasty, 03 June 2013 - 08:04 PM.


#14 Betty_D

Posted 03 June 2013 - 08:08 PM

I don't really see how it's creepy. If I owned a small business and saw a post which basically called into question my business's integrity - of course I'd want to have my say.



#15 BetteBoop

Posted 03 June 2013 - 08:13 PM

I don't trust negative reviews either. A friend told me rival businesses in her area had given her company negative reviews on urbanspoon.

Some reviews seem genuine. I trust individual reviews, not whether they're positive or negative. Like the first review under the Ozhead. She seems for real.

QUOTE (darcswan @ 03/06/2013, 06:40 PM) <{POST_SNAPBACK}>
I think that's a bit unfair.  Most online companies set up google alerts or similar so they know when someone writes about their product.  I think its good customer service to address customer concerns directly.


I agree with this.

What creeps me out if political party stooges on EB.

#16 terri_Mc

Posted 03 June 2013 - 08:56 PM

So just maybe this product is brilliant and people got nothing but positive things to say about it?

Don't work for them and have my GHD which I'm happy with.

#17 lizzzard

Posted 03 June 2013 - 09:11 PM

QUOTE (darcswan @ 03/06/2013, 06:40 PM) <{POST_SNAPBACK}>
I think that's a bit unfair.  Most online companies set up google alerts or similar so they know when someone writes about their product.  I think its good customer service to address customer concerns directly.


I agree. Give them a fair go original.gif

#18 OzHead

Posted 03 June 2013 - 09:55 PM

You know I'm a mum of 4 myself  I started OzHead, when one of may teen daughters wanted a "known" brand of pink hair straighteners back in 2008 for Xmas - and it was like well over $300. It was almost cheaper to start a company.

For me the customer service was "THE" key component. So many people we spoke to had products that "just" ran over the 12 month warranty and got jack all in the way of support or repair.

I'm going to get well and truly on my soap box now, because over the last few years we have had products from so many companies but got the complete runaround, much to my disgust, whenever anything went wrong. Either from overseas call centers or Friday afternoon attitudes. Customer service IMHO has gone to crap in so many places.

A silly example, but we used to get out internet services from "xxxtel" ... and it was SO bad - we used to wait for hours on the phone for the overseas call centres to either take our call, or even then stuff it up.. Then we ended up stumbling across a company called LoCall Australis - a little mob in QLD. We had a few teething issues, but any time I ever had a problem, I called support the same friendly caring guy answered the phone - the owner of the company, and problems were miraculously fixed in no time.

I've never thought of myself as being particularly demanding in any sense, but sometime I've just felt like banging my head against a brick wall with the way customer support has gone in our country with so many large brands not giving a stuff once they've had your money.  

I will always be polite until big companies ignore me or patronise me to the point that I lose my mind.

Subaru, Sunbeam, Telstra, Optus, Crazy Johns, Dell - you all did my head in original.gif

(L.G. - omg when my washing machine blew up, you guys were amazing)

I just don't ever want anyone engaging with my company and feeling like they got the rough end of the stick. I'd rather lose money many times over than someone being unhappy, because I take everything really personally. Bad reviews, doubly so, because someone in the world actually spent their time and energy to put pen to paper to complain.

Conversely, every time we get a great review, we take it as an excuse to celebrate around the office room. I know that 110 reviews over the last 4 or so years is nothing really dramatic compared to some of the major players, but this year we have finally gotten some press from the major press, IE  InStyle Magazine & Style Icons and we are having our first run at the Hair Expo in Sydney.

And, you know what? For my 2c, that's how it should be, regardless of whether you are a teeny company like ours, or a US conglomerate. You have to care about your customers.

If you are paying over $100 for a hair straightener then it'd damn well better last u 3 years or more, or u get a replacement, postage refunded and freebies.

Luv
Dalma


#19 OzHead

Posted 03 June 2013 - 10:06 PM

QUOTE (lizzzard @ 03/06/2013, 09:11 PM) <{POST_SNAPBACK}>
I agree. Give them a fair go original.gif

Thanks Lizzzard original.gif

#20 RockyV

Posted 03 June 2013 - 10:07 PM

I have one. I like it. Took it to my hairdresser to show her and she thought it was as good / better than the GHD since they had it made elsewhere (can't remember where the manufacturing country changed from/t).

I had great service and have no affiliation to the company. I have not left a review on any site about it and don't recall being asked to do so.

I think they are pretty impressive to be on here explaining their POV and defending their business. Too many people whinge about poor service but now the company addressing the issues is considered "creepy"? What's that about!?



#21 Mrs Z Feral

Posted 03 June 2013 - 10:11 PM

I suppose it's just a reminder that nothing you say online is a secret wink.gif It's been a great promotional opportunity for the business though because until this thread I had never heard of them, or it.

#22 weepingangel

Posted 03 June 2013 - 10:16 PM

With 4 females in our house using hair straighteners I'm tempted to give this one a go!

Impressed with the company coming on here and conversing with people- it's not creepy at all.




#23 Marchioness Flea

Posted 03 June 2013 - 11:01 PM

I always check product review. I never even considered fake reviews. But the cynical part of me isn;t surprised they exist.

#24 EBeditor

Posted 03 June 2013 - 11:38 PM

We are quite happy to allow companies a 'right of reply' when their products and services are discussed on EB. We rank very highly on Google so it is not surprising that business owners find their EB mentions easily.

#25 Nora.

Posted 04 June 2013 - 07:31 AM

QUOTE
Me too. Creepy. Doesn't make me feel better about any company that makes a profile on a mummy forum to defend itself. I'm fickle and more likely to not buy from the company on principle... (I'm not sure what principle it is, just a fickle, easily-irritated mummy principle.)


I find this attitude really petty to be honest. It's not like the company owner came on here under false pretenses. She saw a discussion about the product & came along to reply.

Time and time again we hear frustrated customers who get nowhere with business, who seemingly don't have the time or the interest to answer questions, address concerns. And when they do, they're told they're "creepy" etc.

I think they are perfectly within their right to come along ans answer, I don't see the problem.

Not heard of the product myself. Is it a hair straightener? I'm looking for one that won't completely ruin my hair, but I suspect that's impossible sad.gif




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