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Male PT endorsing stroller brand


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#1 axiomae

Posted 20 February 2013 - 02:32 PM

I'm in the market for a new brand and popped over to Pram Warehouse online and saw the top banner ad has Shannon Ponton (PT from The Biggest Loser) endorsing a brand of stroller. He states that the pram is great for mothers who want to get their pre-baby body back!

Is it just me, or does that make you want to throw something at the screen? My first thought was "pffft!" Then a mix of rather negative angry emotions about him being a man and not having to worry about "getting his body back" after birth and the pressure on women to do so.

What do you think? I'm probably just tetchy because I'm starting to get annoyed at my lingering baby weight and wasn't expecting to be told that I have to consider that as a factor when choosing a new pram, grrr!

#2 mysonsmum

Posted 20 February 2013 - 02:35 PM

Oh well that must be the reason I still have some wobbly bits hanging around, I'm using the wrong pram! Silly me lol biggrin.gif

#3 archyandmehitabel

Posted 20 February 2013 - 02:38 PM

Agree.  Presenting a pram as primarily a fitness routine accessory is all kinds of wrong..

#4 axiomae

Posted 20 February 2013 - 02:38 PM

Kinda my thoughts exactly!

#5 Jenflea

Posted 20 February 2013 - 02:45 PM

When he grows a human inside himself and then pushes it out after hours of pain, then I'll take his advice on what pram to buy.

Which brand was it anyway?

#6 Grant Me Wings

Posted 20 February 2013 - 02:47 PM

I think he is totally the wrong person to be selling a pram, and it is a dumb way to market anyway.

I suspect most people who want a pram as a fitness accessory would not be happy to wait till 8 months to run with it as is suggestion.

Although why on earth are they using Iron Man and World Triathlon Corporation branding. I just don't see it.

I do think a man could sell a pram, just not that man and I don't think a pram should be sold as a tool to "get your pre-baby body back". Brad Pitt advertising a pram based on how easy it has made lugging all his kids around... much better.

It's a Britax BOB branded one.

Edited by WinterDancesHere, 20 February 2013 - 02:54 PM.


#7 axiomae

Posted 20 February 2013 - 02:47 PM

BOB strollers. Never heard of them.

#8 Ice Queen

Posted 20 February 2013 - 02:51 PM

Now that my baby is well past 1 and I am currently quite fit, I go, meh, who cares ....its an ad.

However, 2 weeks before giving birth when I could barely walk to the end of my driveway or a month after a birth when my f$&ny still felt like it was going to fall on the floor every time I walked and my boobs were leaking and hurt to even walk past a stroll......yes I would have wanted to hurl my skinny latte at him.

#9 Jenflea

Posted 20 February 2013 - 02:54 PM

Oh, they  are just fancy 3 wheeled strollers. Look ok but also seem to be in the $700 range.

#10 niggles

Posted 20 February 2013 - 02:54 PM

QUOTE (Jenflea @ 20/02/2013, 12:45 PM) <{POST_SNAPBACK}>
When he grows a human inside himself and then pushes it out after hours of pain, then I'll take his advice on what pram to buy.


What does birth have to do with using a pram?

#11 76 others

Posted 20 February 2013 - 02:56 PM

I don't see a problem with it.

Some women like to exercise. Some of these women are mothers. Maybe these mothers would like a type of pram that's designed for power walking.

He is a fitness trainer. I wouldn't not go to a male PT just because he doesn't have a body that holds weight in the same place as mine. Some women can lose body fat easier in some places than others too.

#12 #YKG

Posted 20 February 2013 - 03:02 PM

He propably was approached as a) his wife gave birth not long ago. B) he has clients that are mums. C) he/they are trying to encourage mums to get out and about. None of those 3 are bad, who cares if he's a guy they also push prams too.

#13 HGL

Posted 20 February 2013 - 03:05 PM

Hmmm, I too avoid most advice from men about pregnancy and birth.

Just playing devils advocate, a lot of husbands/partners are involved with selecting the stroller/pram. Functionality, it's a bit like a bike or car. Maybe they're using Shannon not to appeal to women but men with a say in the purchase?

#14 niggles

Posted 20 February 2013 - 03:17 PM

QUOTE (HGL @ 20/02/2013, 01:05 PM) <{POST_SNAPBACK}>
Hmmm, I too avoid most advice from men about pregnancy and birth.

Just playing devils advocate, a lot of husbands/partners are involved with selecting the stroller/pram. Functionality, it's a bit like a bike or car. Maybe they're using Shannon not to appeal to women but men with a say in the purchase?


And perhaps to men who use prams? A pram has sweet nothing to do with pregnancy and birth.

#15 niggles

Posted 20 February 2013 - 03:23 PM

QUOTE (Madame Protart @ 20/02/2013, 01:19 PM) <{POST_SNAPBACK}>
The pram is being promoting "for mothers who want to get their pre-baby body back" according to the OP.  That's not going to appeal to men.


Or maybe it would...

But unfortunately it wouldn't be the first and won't be the last ad that targets baby products at their mothers. The fact that he is male is pretty irrelevant as to whether he can or cannot promote the benefits of one pram over another.

#16 loubee

Posted 20 February 2013 - 03:24 PM

I have no issue with it. On a running forum I belong to it is a question that pops up all the time, what pram for running post pregnancy. For the record BOB is one of the most popular. I would also suggest that it is indirectly aimed at the husbands who may also be using the pram while they are out running and giving Mum some R&R.

#17 axiomae

Posted 20 February 2013 - 03:35 PM

I guess I just found it offensive that a male was used to market a pram to women based on the effects said pram would have on her body, as if that's the only investment in buying a pram anyone would want, which is ridiculous.

I think it could have been worded better to focus on its actual benefits - that it's a great pram for running with - as opposed to the fact it could make you thinner, which is not the case, only you can do that, which I know all so well, sigh!


Edited by axiomae, 20 February 2013 - 03:40 PM.


#18 Coltava

Posted 13 April 2013 - 09:11 AM

Both my husband and I LOVE our BOB revolution !!

When we were first looking at strollers, being first time parents, we hadn't heard much about any kind of stroller, just an Idea in mind of what might suit our needs. We didn't know who even manufactured which pram, let alone who endorsed any of them !!

The store that we bought our BOB from is only a small, independent business in a country town and they certainly didn't push the stroller upon us in a way that would suggest that I needed it to loose weight or that it was a 'manly' looking stroller or anything like that. They gave us useful, factual information..they didn't even mention that it was being promoted by Shannon Ponton. Even when I met the rep for BOB strollers, who came to the store AND spent an hour with me personally, going over the stroller with a fine tooth comb, not once did I feel that they were pushing the stroller on me in anyway other that the points that would suit our lifestyle.

My husband and I show and race Siberian Huskies. We are almost always outside in forests, ovals and show grounds and we needed a outdoorsy, active, can take a knock or two stroller and the BOB suited our needs to a T.

Please don't be put off a product because the way that the product is advertised. It certainly wasn't an issue when purchasing or using it.  biggrin.gif


#19 BetteBoop

Posted 13 April 2013 - 09:26 AM

QUOTE (axiomae @ 20/02/2013, 03:35 PM) <{POST_SNAPBACK}>
I guess I just found it offensive that a male was used to market a pram to women based on the effects said pram would have on her body, as if that's the only investment in buying a pram anyone would want, which is ridiculous.


I agree with this. Whether intentional or not, it's adding to the guilt that new mums are encouraged to feel about their bodies after birth.

#20 Oriental lily

Posted 13 April 2013 - 09:40 AM

Even if Michelle bridge was promoting the pram I think it's offensive.

I think it's perfectly find to promote a pram as suitable for jogging. Both men and woman like to jog.
But to promote as a pram to rectify the 'hideous' state of a woman's body post birth is just once again putting extra pressure on new mothers.

It's a clever marketing ploy to niggle at the conscience new mothers who will likely feel distressed at their changed shape post birth.

So basically making woman feel sh*t again. At a time when they are lready going through a massive life adjustment complicated by wonky hormones.

So it's preying on the vulnerability of woman, dressed as trying to help them.

#21 Coltava

Posted 13 April 2013 - 09:42 AM

So, just out of curiosity (if nothing else lol), would you disregard considering a product, even if you thought that the product could be of benefit to your own circumstances, if you didn't agree with or were offended by the advertising ?

I actually first came across this thread when it was first started as I was looking for feedback on the BOB strollers from actual using mothers  biggrin.gif  I found that what I read didn't actually change my ideas or opinions at all, it was still the stroller I wanted.

What do others think ?

#22 BadCat

Posted 13 April 2013 - 09:46 AM

It doesn't really bother me that it's a bloke being used to market it.

What bothers me is the "get your fat a*se out and jog" message.  There's a whole spectrum between "here's a pram you can jog with" and "here's a pram to help you shift that ugly fat you gained while you were busy sitting around creatng life instead of busting your fat a*se at the gym ".  I think this veers towards the latter.

Still, the only chance of me buying a jogging stroller is if it does the jogging for me and just transfers the results.  So I guess I'm not their key demographic.

Edited by BadCat, 13 April 2013 - 09:47 AM.


#23 censura carnero

Posted 13 April 2013 - 09:52 AM

I would be happier if it was marketed as a bloke who likes using that particular pram as he enjoys exercising with it.  Not directed at new mums with wobbly bits.  Dads use prams too.

#24 CupOfCoffee

Posted 13 April 2013 - 09:54 AM

QUOTE (BadCat @ 13/04/2013, 09:46 AM) <{POST_SNAPBACK}>
It doesn't really bother me that it's a bloke being used to market it.

What bothers me is the "get your fat a*se out and jog" message.  There's a whole spectrum between "here's a pram you can jog with" and "here's a pram to help you shift that ugly fat you gained while you were busy sitting around creatng life instead of busting your fat a*se at the gym ".  I think this veers towards the latter.


I agree, it is the message that is sent, not that it is a man advertising a stroller.

(I know jogging will help shift weight, I don't need to be reminded of my post baby body weight and that I need to get rid of it). If you want to sell a jogging stroller, sell it on the features of the stroller that make it good for jogging.

#25 emwill

Posted 13 April 2013 - 01:43 PM

As a mum and runner I like the advertisement for this pram.
I wanted to get my pre baby body back after my children and was looking for a dedicated running pram - and after lots of research the BOB Iron man pram was perfect. I also liked that is was endorsed by someone knowledgeable in the fitness industry - man or woman! He is a runner, husband and father so why shouldn't he endorse it? I'm sure it is one of the main questions he answers from new mum's who specifically ask him as a fitness trainer how to get their pre baby body back (What exercises can I do? And how to find time with a new baby? = Walking with baby in a pram is perfect! And if you plan on running when your baby gets older you really need a dedicated running pram, with lockable front wheel, brakes, and strap and THIS pram is perfect!)
What I found sort of weird with the advertisement is that he was running pushing the pram with no baby or child in it! Maybe he was practicing for when his baby was old enough to take out in it?!

Edited by emwill, 13 April 2013 - 01:48 PM.





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