Jump to content

Male PT endorsing stroller brand


  • Please log in to reply
32 replies to this topic

#1 axiomae

Posted 20 February 2013 - 02:32 PM

I'm in the market for a new brand and popped over to Pram Warehouse online and saw the top banner ad has Shannon Ponton (PT from The Biggest Loser) endorsing a brand of stroller. He states that the pram is great for mothers who want to get their pre-baby body back!

Is it just me, or does that make you want to throw something at the screen? My first thought was "pffft!" Then a mix of rather negative angry emotions about him being a man and not having to worry about "getting his body back" after birth and the pressure on women to do so.

What do you think? I'm probably just tetchy because I'm starting to get annoyed at my lingering baby weight and wasn't expecting to be told that I have to consider that as a factor when choosing a new pram, grrr!

#2 mysonsmum

Posted 20 February 2013 - 02:35 PM

Oh well that must be the reason I still have some wobbly bits hanging around, I'm using the wrong pram! Silly me lol biggrin.gif

#3 archygrouseferal

Posted 20 February 2013 - 02:38 PM

Agree.  Presenting a pram as primarily a fitness routine accessory is all kinds of wrong..

#4 axiomae

Posted 20 February 2013 - 02:38 PM

Kinda my thoughts exactly!

#5 Jenferal

Posted 20 February 2013 - 02:45 PM

When he grows a human inside himself and then pushes it out after hours of pain, then I'll take his advice on what pram to buy.

Which brand was it anyway?

#6 FeralDancesHere

Posted 20 February 2013 - 02:47 PM

I think he is totally the wrong person to be selling a pram, and it is a dumb way to market anyway.

I suspect most people who want a pram as a fitness accessory would not be happy to wait till 8 months to run with it as is suggestion.

Although why on earth are they using Iron Man and World Triathlon Corporation branding. I just don't see it.

I do think a man could sell a pram, just not that man and I don't think a pram should be sold as a tool to "get your pre-baby body back". Brad Pitt advertising a pram based on how easy it has made lugging all his kids around... much better.

It's a Britax BOB branded one.

Edited by WinterDancesHere, 20 February 2013 - 02:54 PM.


#7 axiomae

Posted 20 February 2013 - 02:47 PM

BOB strollers. Never heard of them.

#8 Ice Queen

Posted 20 February 2013 - 02:51 PM

Now that my baby is well past 1 and I am currently quite fit, I go, meh, who cares ....its an ad.

However, 2 weeks before giving birth when I could barely walk to the end of my driveway or a month after a birth when my f$&ny still felt like it was going to fall on the floor every time I walked and my boobs were leaking and hurt to even walk past a stroll......yes I would have wanted to hurl my skinny latte at him.

#9 Jenferal

Posted 20 February 2013 - 02:54 PM

Oh, they  are just fancy 3 wheeled strollers. Look ok but also seem to be in the $700 range.

#10 niggles

Posted 20 February 2013 - 02:54 PM

QUOTE (Jenflea @ 20/02/2013, 12:45 PM) <{POST_SNAPBACK}>
When he grows a human inside himself and then pushes it out after hours of pain, then I'll take his advice on what pram to buy.


What does birth have to do with using a pram?

#11 76 others

Posted 20 February 2013 - 02:56 PM

I don't see a problem with it.

Some women like to exercise. Some of these women are mothers. Maybe these mothers would like a type of pram that's designed for power walking.

He is a fitness trainer. I wouldn't not go to a male PT just because he doesn't have a body that holds weight in the same place as mine. Some women can lose body fat easier in some places than others too.

#12 YellowKittyGlenn

Posted 20 February 2013 - 03:02 PM

He propably was approached as a) his wife gave birth not long ago. B) he has clients that are mums. C) he/they are trying to encourage mums to get out and about. None of those 3 are bad, who cares if he's a guy they also push prams too.

#13 HGL

Posted 20 February 2013 - 03:05 PM

Hmmm, I too avoid most advice from men about pregnancy and birth.

Just playing devils advocate, a lot of husbands/partners are involved with selecting the stroller/pram. Functionality, it's a bit like a bike or car. Maybe they're using Shannon not to appeal to women but men with a say in the purchase?

#14 niggles

Posted 20 February 2013 - 03:17 PM

QUOTE (HGL @ 20/02/2013, 01:05 PM) <{POST_SNAPBACK}>
Hmmm, I too avoid most advice from men about pregnancy and birth.

Just playing devils advocate, a lot of husbands/partners are involved with selecting the stroller/pram. Functionality, it's a bit like a bike or car. Maybe they're using Shannon not to appeal to women but men with a say in the purchase?


And perhaps to men who use prams? A pram has sweet nothing to do with pregnancy and birth.

#15 niggles

Posted 20 February 2013 - 03:23 PM

QUOTE (Madame Protart @ 20/02/2013, 01:19 PM) <{POST_SNAPBACK}>
The pram is being promoting "for mothers who want to get their pre-baby body back" according to the OP.  That's not going to appeal to men.


Or maybe it would...

But unfortunately it wouldn't be the first and won't be the last ad that targets baby products at their mothers. The fact that he is male is pretty irrelevant as to whether he can or cannot promote the benefits of one pram over another.

#16 loubee

Posted 20 February 2013 - 03:24 PM

I have no issue with it. On a running forum I belong to it is a question that pops up all the time, what pram for running post pregnancy. For the record BOB is one of the most popular. I would also suggest that it is indirectly aimed at the husbands who may also be using the pram while they are out running and giving Mum some R&R.

#17 axiomae

Posted 20 February 2013 - 03:35 PM

I guess I just found it offensive that a male was used to market a pram to women based on the effects said pram would have on her body, as if that's the only investment in buying a pram anyone would want, which is ridiculous.

I think it could have been worded better to focus on its actual benefits - that it's a great pram for running with - as opposed to the fact it could make you thinner, which is not the case, only you can do that, which I know all so well, sigh!


Edited by axiomae, 20 February 2013 - 03:40 PM.


#18 Coltava

Posted 13 April 2013 - 09:11 AM

Both my husband and I LOVE our BOB revolution !!

When we were first looking at strollers, being first time parents, we hadn't heard much about any kind of stroller, just an Idea in mind of what might suit our needs. We didn't know who even manufactured which pram, let alone who endorsed any of them !!

The store that we bought our BOB from is only a small, independent business in a country town and they certainly didn't push the stroller upon us in a way that would suggest that I needed it to loose weight or that it was a 'manly' looking stroller or anything like that. They gave us useful, factual information..they didn't even mention that it was being promoted by Shannon Ponton. Even when I met the rep for BOB strollers, who came to the store AND spent an hour with me personally, going over the stroller with a fine tooth comb, not once did I feel that they were pushing the stroller on me in anyway other that the points that would suit our lifestyle.

My husband and I show and race Siberian Huskies. We are almost always outside in forests, ovals and show grounds and we needed a outdoorsy, active, can take a knock or two stroller and the BOB suited our needs to a T.

Please don't be put off a product because the way that the product is advertised. It certainly wasn't an issue when purchasing or using it.  biggrin.gif


#19 BetteBoop

Posted 13 April 2013 - 09:26 AM

QUOTE (axiomae @ 20/02/2013, 03:35 PM) <{POST_SNAPBACK}>
I guess I just found it offensive that a male was used to market a pram to women based on the effects said pram would have on her body, as if that's the only investment in buying a pram anyone would want, which is ridiculous.


I agree with this. Whether intentional or not, it's adding to the guilt that new mums are encouraged to feel about their bodies after birth.

#20 Oriental lily

Posted 13 April 2013 - 09:40 AM

Even if Michelle bridge was promoting the pram I think it's offensive.

I think it's perfectly find to promote a pram as suitable for jogging. Both men and woman like to jog.
But to promote as a pram to rectify the 'hideous' state of a woman's body post birth is just once again putting extra pressure on new mothers.

It's a clever marketing ploy to niggle at the conscience new mothers who will likely feel distressed at their changed shape post birth.

So basically making woman feel sh*t again. At a time when they are lready going through a massive life adjustment complicated by wonky hormones.

So it's preying on the vulnerability of woman, dressed as trying to help them.

#21 Coltava

Posted 13 April 2013 - 09:42 AM

So, just out of curiosity (if nothing else lol), would you disregard considering a product, even if you thought that the product could be of benefit to your own circumstances, if you didn't agree with or were offended by the advertising ?

I actually first came across this thread when it was first started as I was looking for feedback on the BOB strollers from actual using mothers  biggrin.gif  I found that what I read didn't actually change my ideas or opinions at all, it was still the stroller I wanted.

What do others think ?

#22 BadCat

Posted 13 April 2013 - 09:46 AM

It doesn't really bother me that it's a bloke being used to market it.

What bothers me is the "get your fat a*se out and jog" message.  There's a whole spectrum between "here's a pram you can jog with" and "here's a pram to help you shift that ugly fat you gained while you were busy sitting around creatng life instead of busting your fat a*se at the gym ".  I think this veers towards the latter.

Still, the only chance of me buying a jogging stroller is if it does the jogging for me and just transfers the results.  So I guess I'm not their key demographic.

Edited by BadCat, 13 April 2013 - 09:47 AM.


#23 censura carnero

Posted 13 April 2013 - 09:52 AM

I would be happier if it was marketed as a bloke who likes using that particular pram as he enjoys exercising with it.  Not directed at new mums with wobbly bits.  Dads use prams too.

#24 CupOfCoffee

Posted 13 April 2013 - 09:54 AM

QUOTE (BadCat @ 13/04/2013, 09:46 AM) <{POST_SNAPBACK}>
It doesn't really bother me that it's a bloke being used to market it.

What bothers me is the "get your fat a*se out and jog" message.  There's a whole spectrum between "here's a pram you can jog with" and "here's a pram to help you shift that ugly fat you gained while you were busy sitting around creatng life instead of busting your fat a*se at the gym ".  I think this veers towards the latter.


I agree, it is the message that is sent, not that it is a man advertising a stroller.

(I know jogging will help shift weight, I don't need to be reminded of my post baby body weight and that I need to get rid of it). If you want to sell a jogging stroller, sell it on the features of the stroller that make it good for jogging.

#25 emwill

Posted 13 April 2013 - 01:43 PM

As a mum and runner I like the advertisement for this pram.
I wanted to get my pre baby body back after my children and was looking for a dedicated running pram - and after lots of research the BOB Iron man pram was perfect. I also liked that is was endorsed by someone knowledgeable in the fitness industry - man or woman! He is a runner, husband and father so why shouldn't he endorse it? I'm sure it is one of the main questions he answers from new mum's who specifically ask him as a fitness trainer how to get their pre baby body back (What exercises can I do? And how to find time with a new baby? = Walking with baby in a pram is perfect! And if you plan on running when your baby gets older you really need a dedicated running pram, with lockable front wheel, brakes, and strap and THIS pram is perfect!)
What I found sort of weird with the advertisement is that he was running pushing the pram with no baby or child in it! Maybe he was practicing for when his baby was old enough to take out in it?!

Edited by emwill, 13 April 2013 - 01:48 PM.





1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users

 

Trying to speed up the inevitable

As the waiting game of late pregnancy continues, this mum considers a few things that might hurry things up a little.

One month later: where is William Tyrell?

It has been a little over a month since William Tyrell disappeared from his grandmother's home, 33 long sleepless nights for his family as they mourn the absence of their cheeky young boy.

Winter's child less likely to be moody: study

Babies born in the summer are much more likely to suffer from mood swings when they grow up, while those born in the winter are less likely to become irritable adults, scientists claim.

Single mum of two creates award-winning baby app

Suddenly single with a baby and an 11-year-old son, Tara O?Connell developed an app to improve the lives of mothers who were similarly overwhelmed.

Food for thought: looking after yourself as a new mum

As soon as your baby enters the world, everything else takes a back seat - even the necessities of daily life such as eating are severely compromised, right when you need energy the most.

'Grabbable guts' campaign aims to cut toxic fat

The Live Lighter campaign will take people inside the human body to show the internal dangers of being overweight.

The best and worst month of my life

A new mum's first month of motherhood didn't pan out as expected when she lost a family member weeks after her baby's birth.

Facebook and Apple offer to pay female staff to freeze their eggs

Facebook and Apple are hoping to provide women with the freedom to build their careers without the added pressure of having children at or by a certain age.

How a pregnancy contract could work for you and your partner

The idea of making a 'pregnancy contract' with your partner may sound a bit silly at first, but it can help make the transition to parenthood a lot smoother.

Finding a mum-friendly personal trainer

Burping babies vs burpees – yes, new mums and personal trainers live in different worlds. But they can work together - once you find the right match for you and your lifestyle.

Ambulance service under fire: baby seats to go, response times 'worse than ever'

The NSW Ambulance Service is removing child-safety seats from ambulances, while the Victorian service is facing criticism over lengthy response times following the death of a three-year-old.

Alleged baby snatch incident a ?misunderstanding?, say police

Police say that an incident in which a man pulled on a woman?s pram while walking a popular Sydney route late last month was a misunderstanding.

Ebola killed my aunt and is shutting down my country

Three weeks ago, my auntie, a midwife, developed a fever. Sitting here in Sydney basked in Australian sunshine, that shouldn't be big news.

The night my ovary burst

One mum shares her frightening experience and vows to never take her health for granted again.

Is e-reading to your toddler story time or just screen time?

When reading increasingly means swiping pages on a device, and we're advised to read to their children early and often, should parents be turning to e-readers for storytime?

Community mourns inspiring young dad

A young dad who fought a five-year battle with cancer has been remembered for his inspiring legacy at a funeral service attended by hundreds of family and friends this week.

Meningococcal kills Queensland toddler

Public health authorities say the death of a toddler in north Queensland from meningococcal disease highlights the danger the illness poses.

Nicole Kidman: 'I hope every month that I'm pregnant'

Nicole Kidman is hoping to add to her family, but says she's doubtful it will happen.

Recall: Aldi Wooden London Bus play set

Aldi has announced a recall of their popular Wooden London Bus play set.

Great gift ideas for first birthdays

From soft toys to balance bikes, here are some great ideas for first birthday gifts.

Mum learnt she was pregnant hours before giving birth

Kim Walsh arrived at the doctor with abdominal cramps. Hours later, she was cradling the baby experts told her she could never have.

How cancer has made me a better, happier person

I'm a far better person post-cancer than I ever was before. The goal now is to stay around long enough to find out who I can become, and what I can achieve.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

 
Advertisement
 
Advertisement
 
 
 

What's hot on EB

16 parenting truths you won't find in the baby books

I am five years into this parenting gig and I’ve learnt that sleepless nights and changing dirty nappies are child’s play.

Win 1 of 5 Canon Powershot D30 cameras

Capture life more easily with the Canon Powershot D30. Shockproof, waterproof and dustproof, you can take it almost anywhere and shoot beautiful images, time after time. Enter now!

Best and worst potty party cakes

It's nice to celebrate a child making the shift from nappies to 'big kid' undies, but do we really need a semi-realistic used toilet cake to do it? Here are some of the best and worst cakes parents have used at 'potty parties' around the world.

7 tips for a financially festive Christmas

Plan ahead - and do it now - to ensure festive season expenses don't break the bank.

'Go the F*** to Sleep' author's new book for frustrated parents

A sequel is coming soon to the 2011 hit book 'Go the F*** to Sleep' - and this time, it's about mealtimes.

Great birthday party buys from Etsy

Handmade crafts to decorate and personalise your child's next birthday - from banners to cake decorations, we've got gorgeous party finds from Etsy.

Creative storage ideas for the kids' rooms

Creative and practical storage ideas for the kids' toys and books can also add some stylish decor to your home. Visit babyology.com.au for more stylish modern finds for hip kids & parents.

Warnings over child pain relief doses

The Therapeutic Goods Administration has warned parents and carers over a "confusing" pain relief dosage system.

To the mum in the doctor's waiting room

Maybe the mum I saw in that waiting room, seemingly disconnected from her baby, doesn’t have the support she needs.

10 space-saving nursery ideas

Starting a family doesn't always mean moving into a bigger house - not yet, anyway.

 

What's in a name?

Baby Names

Looking for a classic name, or an unusual name? Our Baby Name Finder is for you, search or browse to refine your shortlist.

 
Advertisement
 
 
Essential Baby and Essential Kids is the place to find parenting information and parenting support relating to conception, pregnancy, birth, babies, toddlers, kids, maternity, family budgeting, family travel, nutrition and wellbeing, family entertainment, kids entertainment, tips for the family home, child-friendly recipes and parenting. Try our pregnancy due date calculator to determine your due date, or our ovulation calculator to predict ovulation and your fertile period. Our pregnancy week by week guide shows your baby's stages of development. Access our very active mum's discussion groups in the Essential Baby forums or the Essential Kids forums to talk to mums about conception, pregnancy, birth, babies, toddlers, kids and parenting lifestyle. Essential Baby also offers a baby names database of more than 22,000 baby names, popular baby names, boys' names, girls' names and baby names advice in our baby names forum. Essential Kids features a range of free printable worksheets for kids from preschool years through to primary school years. For the latest baby clothes, maternity clothes, maternity accessories, toddler products, kids toys and kids clothing, breastfeeding and other parenting resources, check out Essential Baby and Essential Kids.