Jump to content

Happy meal and books instead of toys.


  • Please log in to reply
28 replies to this topic

#1 Foogle

Posted 12 January 2013 - 12:01 PM

Kicking off in the UK are the new Happy Meals that come with a book instead of a nasty toy.

I think I'm liking this.  Put it this way, if a child is going to have a HM then I would much prefer the book to go with it rather than the crappy toy.  In fact, I think DS would have argued a bit more to go to McDonalds had books been on offer rather than toys.  

Report

WDYT?  


#2 CupOfCoffee

Posted 12 January 2013 - 12:08 PM

I think it is great.  Books change lives and book ownership can open a whole world to children.

There are some kids that get to school, without having owned or been read books, and maybe some of those kids will now have access to books.  And that is important.

#3 chookpea

Posted 12 January 2013 - 12:11 PM

Great idea.  The few times I've bought a happy meal for DS, the toys were junk.

#4 Heffalump

Posted 12 January 2013 - 12:12 PM

That's a brilliant idea - I hope that they start doing it over here as well!

#5 Oriental lily

Posted 12 January 2013 - 12:14 PM

Depends of the quality of book.
If is a mini version of the most recent Disney or dreamworks movie  offering than its no better.

I have an irrational hatred towards picture books from movies. Especially Disney ones.

I hate happy meals but I am sure people will think its a great move by McDonalds.
Our house already groans wth books as it is.

#6 Foogle

Posted 12 January 2013 - 12:20 PM

OL, I think they've gone with DK as one of the publishers from other articles I read.  They are kicking off with books from the DK Amazing World series.

From another article:

QUOTE
The Happy Readers campaign will launch with a five-week nationwide promotion featuring a series of non-fiction titles from publisher DK's Amazing World series. Each Happy Meal will include one of the books — whose topics include stars and planets, big cats and oceans — and related puzzles and stickers.


#7 Cat People

Posted 12 January 2013 - 12:24 PM

I guess on the surface it sounds like a good idea.  But books are freely available  at the library, or school.  Small kids might be excited but the majority will probably just end up in the bin with all the other rubbish McDonalds produces.  It's certainly a step up from the plastic toys which I wish would be banned, but I hardly think it's going to change anyone's life.  Even 'poor' kids have access to books.  Just another slimy selling gimmick.

#8 Oriental lily

Posted 12 January 2013 - 12:26 PM

Well if that's the case my eldest dd would be thrilled.

She loves 'information books' as she calls them.


Books in the uk are so much cheaper than here.
I wonder if it would financially viable in Australia?

It is preferable though than the plastic landfill you get.

Even though we are not massive McDonald's customers anyway.

#9 tothebeach

Posted 12 January 2013 - 12:26 PM

I have a fundamental objection to adding a desirable object (book, toy or whatever) to crappy food to entice children to want it.  Though I accept that it is a clever marketing ploy to make parents feel better about buying junk food for their children.

#10 bebe12

Posted 12 January 2013 - 12:27 PM

hi,

they have had books in Aust before for macca, we have one on a bear from one of the few times we went. So not sure if it was for a promotion or a test on if it works.

#11 Tobias'smum

Posted 12 January 2013 - 12:30 PM

although books are avaliable other places some parents may not tend to take ther children there. like a pp said there are children who go to school having never read/been read a book  - i know 2 families like this and both mums said thats why they go to svhool for them to teach them  ddoh.gif . they were shocked when i said we have about 50 books for ds and hes 2 , although hes only started to actually like us reading to him we have gone through picture books and pointed out things.

for some kids its the only book thye may own

#12 livvie7586

Posted 12 January 2013 - 12:31 PM

QUOTE (bebe12 @ 12/01/2013, 01:27 PM) <{POST_SNAPBACK}>
hi,

they have had books in Aust before for macca, we have one on a bear from one of the few times we went. So not sure if it was for a promotion or a test on if it works.


we've got some too, they were mini books (not full sized), with a very basic info set in them (so great for DD, not so wonderful for DS)

I'd want to know exactly what type of books they were before i thought it was a great idea

#13 Life'sJuggle

Posted 12 January 2013 - 12:33 PM

I'm with tothebeach.  It is clever psychology to pair a desirable object with your product.  I find it really poor form to do that with unhealthy children's food.  Don't get me wrong, when I am rushed and the kids are hungry they do get the occasional cheeseburger and fries but never with the toy.  Just wrong and only a little less so if they use books.


#14 harryboy

Posted 12 January 2013 - 12:36 PM

Yep - DK have already done a range of animal books here. Meh....my son got a lot of pleasure out of happy meal toys and it meant we weren't buying at toy shops. Now he's 8, he prefers Subway. MacDonalds didn't kill him. And...I've gotten good money on ebay selling sets of Maccas toys which is now in his bank acct.

#15 treetree

Posted 12 January 2013 - 12:52 PM

QUOTE
Depends of the quality of book.
If is a mini version of the most recent Disney or dreamworks movie  offering than its no better.

I have an irrational hatred towards picture books from movies. Especially Disney ones.

I hate happy meals but I am sure people will think its a great move by McDonalds.
Our house already groans wth books as it is.
Pretty much what I was going to say. We have thousands of books here. I really detest those churned out 'for a purpose' books with no proper literary value.

#16 Julie3Girls

Posted 12 January 2013 - 12:55 PM

I think it is a good idea.

While using a toy to get the kids to want a happy meal isn't a great thing, it does happen. And having a book as an alternative to a crappy plastic toy is an improvement.
And honestly, even if they didn't offer the toy, I'm guessing there would be a lot of people who would still buy maccas for their kids. The food is quick, easy and cheap to buy and eat.

And not ALL kids have access to books. Yes, the library is free, but that still requires the parent actually taking the child there, borrowing the books, returning the books. Not all kids have hundreds of books sitting around in their house.

My girls got a couple of the books when macca's were doing them here. They loved the books, they were just little fact type books - I think we got insects and penquins. They were just as happy with them as the junky toys, and they learnt something too.

#17 Chocolate Addict

Posted 12 January 2013 - 01:26 PM

My kid doesn't eat Macca's so it doesn't matter what they give away! lol

He does however eat KFC kids meals as his junk food of choice. They actually stopped giving out toys with their kids meals over a year ago. My kid was a bit disappointed the first time but got over it. He wanted the food, the toy was a bonus.



#18 seayork2002

Posted 12 January 2013 - 03:37 PM

I agree with this, maybe parents can buy their children a book instead? my son has never had a happy meal (he is nearly 5.5) but if I did he would play with the toy for about 5 seconds then move on so i don't see the big deal.


QUOTE (Oriental lily @ 12/01/2013, 01:14 PM) <{POST_SNAPBACK}>
Depends of the quality of book.
If is a mini version of the most recent Disney or dreamworks movie  offering than its no better.

I have an irrational hatred towards picture books from movies. Especially Disney ones.

I hate happy meals but I am sure people will think its a great move by McDonalds.
Our house already groans wth books as it is.



#19 songshirah

Posted 12 January 2013 - 04:23 PM

We liked the DK factual books that came with the meals a couple of years ago.  They were titles like Bears, Penguins, etc.  DD's liked reading them and found them informative.



#20 4kidlets

Posted 12 January 2013 - 04:32 PM

Of course it is a marketing gimmick, it's a business, that's what businesses do,find ways to increase sales - but, having said that, I think mini books are better than plastic toys.

#21 balletmom4

Posted 12 January 2013 - 04:34 PM

QUOTE (Oriental lily @ 12/01/2013, 01:14 PM) <{POST_SNAPBACK}>
Depends of the quality of book.
If is a mini version of the most recent Disney or dreamworks movie  offering than its no better.

I have an irrational hatred towards picture books from movies. Especially Disney ones.

I hate happy meals but I am sure people will think its a great move by McDonalds.
Our house already groans wth books as it is.



This sums it up for me as well. Any Disney type books are absolute rubbish from a child's literature point of view.

#22 Julie3Girls

Posted 12 January 2013 - 04:43 PM

QUOTE
Any Disney type books are absolute rubbish from a child's literature point of view.

Kids who are eating happy meals are pretty young. While quality books are a wonderful thing, I also think that ANY reading is a good thing, especially when children are just learning to read.

Mini versions of the latest movie might not be great works of literature, but they are often something that can catch the kids attention. They can go through the book, knowing the story already, recognising the pictures .. it's all the early stages of learning to read.

As other's have said, it's a gimmick. Take the toys away, you'll still have people buying the food.

#23 ~sydblue~

Posted 12 January 2013 - 04:44 PM

QUOTE (Madame Catty @ 12/01/2013, 01:24 PM) <{POST_SNAPBACK}>
I guess on the surface it sounds like a good idea.  But books are freely available  at the library, or school.  Small kids might be excited but the majority will probably just end up in the bin with all the other rubbish McDonalds produces.  It's certainly a step up from the plastic toys which I wish would be banned, but I hardly think it's going to change anyone's life.  Even 'poor' kids have access to books.  Just another slimy selling gimmick.

Yeah right. A parent who would rather buy their kid maccas or kfc(kan't f'ing cook) 7 days a week are hardly likely to go to the library and borrow a book which they would have to return.
Most of these kids with 'IDGAF' parents, probably never even get to borrow from the school library either.
Any book is a step in the right direction of getting a child to read. Even if it does mean giving them disney books to grab their attention.

#24 CleverChook

Posted 12 January 2013 - 04:53 PM

From a practical standpoint, I'd advise them to have a choice of books.  A family with 3 or 4 kids and they all end up with the same book?  At least with the same toys they can become twins or clones or whatever and still part of a game.

We did end up with a turtle book few years back, which the girls liked, but honestly, the whole Happy Meal idea could be scrapped, or replaced with a puzzle sheet or mini mag.  Whatever.  It wouldn't affect our buying choice - we'd still eat there on the odd occasion as we do now.

#25 Madnesscraves

Posted 12 January 2013 - 04:55 PM

I think it's awful.

McDonalds is trying to get parents to justify their kids eating junk food by saying it comes with an educational book to make up for all the fat they're eating.

Shameful.






1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users

 

Special offer: The Baby & Toddler Show 2014

At The Baby & Toddler Show, you?ll find everything you need to get ready for your new arrival and guide you through the early weeks and years of parenting.

An open letter to Tony Abbott: please salvage our super

We face financial ruin, but most of us don?t realise it. If we don?t act together to salvage our superannuation, I have no doubt the new GFC will be the Girls? Financial Crisis.

'I'm happy to know I'm changing lives': surrogate mum of two

I know that once the baby is born, I will focus on the gift I have given, and watch the parents with their new child. I can't wait for that day.

Birth trauma and the issue of informed consent

There is a perception that women should just be happy they have a healthy baby in their arms. But for women who experienced birth trauma, there's a lot more to it.

Tips for managing pollen allergies and hayfever

They're simple tips, but they can have a big impact on those who suffer from hayfever and pollen allergies.

Ada Nicodemou shares tribute to her stillborn baby

Just over one month since Ada Nicodemou and her husband lost their second son, the Home and Away star has shared a touching poem for her baby.

Mum causes stir breastfeeding on train

?To the woman breastfeeding her kid on the train. Seriously! On the train?" began the letter of complaint.

10 things they don?t tell you about being pregnant

As I slowly waddle my ever-changing pregnant body towards the finishing line of my due date, it?s becoming increasingly clear there are a lot of things they just don?t tell you about pregnancy.

Overcoming a fear of the dark

A toddler's fear of the dark is very normal, but there are ways parents can help children through this stage in their development.

Kids, TV and movies: how young is too young?

It seems you don't have to throw the TV and iPad out the window - it all boils down to moderation, supervision and interaction.

Video: Baby's first birthday is a special day for mum, too

?A baby?s first birthday is also mum?s first birthday.?

The day Supernanny came to tea

Prince William's favourite celebrity child trainer Jo Frost puts Bryony Gordon and her toddler through their paces.

Tales from the homefront

When you're at work you sort of assume that your house is basically just sitting there quietly doing nothing until you return. However, since spending my days at home, I've learned this couldn't be further from the truth.

The words I hated hearing as new mum

It was less than a week after my son was born that I first heard it - from my mother.

To the pharmacist who sold me baby formula

On the rare occasion I catch sight of you at school, or around town, I think back to our earliest exchange. I?m sure you have no recollection of it at all.

Babies may benefit from autism therapy

Children showing signs of autism don't usually receive early intervention until well into toddlerhood or later, but a new study suggests infants with symptoms of the developmental disorder might benefit from therapy from as early as six months.

Knatalye and Adeline born with an everlasting bond

Knatalye Hope and Adeline Faith are a lot like any other identical twin girls, but there is one dramatic difference: they're joined at the chest and shares several internal organs.

The question this dad wishes he'd asked his wife

I should have seen that my wife wasn't the same person I'd fallen in love with, but we were both too focused on simply trying to get by.

Why we should talk about the deaths of the Hunt children

The deaths are too horrible even to think about. Yet we owe it to the children - Fletcher, Mia and Phoebe Hunt - to think long and hard about it all.

Baby dies of meningococcal weeks after vaccine application denied

A six-month-old girl has died from meningococcal disease just weeks after an application for government funding of a vaccine for the most deadly strain of the virus was rejected.

Finding the right balance when playing with your kids

Being too involved in our children?s play and not allowing our kids enough free time for unstructured activities can mean our kids miss out on the value that play offers.

Creative DIY light shades

The Pop Light light shade comes in a flat pack already made - it's up to you to design it as you'd like.

The battle of iParenting versus imagination

Have we forgotten how to be imaginative, resourceful parents?

Why movement is so important for your baby's growth

Letting your child move as much as possible in the early years ? using all senses, engaging in the real world, preferably outside ? will help them grow up healthier, smarter, calmer and stronger.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

 
Advertisement
 

Top 5 Articles

Advertisement
 
 
 

What's hot on EB

Special offer: The Baby & Toddler Show 2014

At The Baby & Toddler Show, you?ll find everything you need to get ready for your new arrival and guide you through the early weeks and years of parenting.

Losing yourself to motherhood

While watching your baby grow into a unique little person is exciting and wondrous, the intensity of meeting everyone else?s needs can ever so sneakily overtake your own needs for self-care.

Tearing during delivery: the facts

Almost all women will experience bruising, grazing or tearing after a vaginal birth. Depending on the degree of tearing, there are various treatments available.

6 tips for a day out with a baby and toddler

Outings can be lots of fun with the kids, but there are inevitable challenges. Here's some information about days out to help you be a little more prepared.

Why I invited a dozen people to watch my son's birth

I sent invitations on burgundy scrapbooking paper stamped with a field of poppies, and told each person why I wanted him or her there. I warned that there would be nudity.

Getting labour started: tips for a natural induction

When your baby?s due date comes and goes without so much as a pop - let alone a bang - it can be disheartening. Mums and a doula share their stories of natural inductions.

7 mistakes old hands make with new babies

As I sat across the table from my friend ? me, a seasoned mother of three; her, a brand new mum ? I thought of all the mistakes an old-hand parent can make when visiting a newborn baby.

That's my boy: a dad's diary of the first 4 months

Unbearable anxiety, unspeakable joy, constant exhaustion and bouts of frustration ... The many shocks of first-time fatherhood resound in a dad's diary of his son's early months.

One of the most important things a new mum can do

Finances may not be as cute as a newborn, but with many women?s working arrangements changing post-baby, monetary matters need attention too.

Baby survives five days alone

He lay with his mother for up to five days after she died of a suspected drug overdose - and survived.

Personalised baby gifts

We've scoured the internet to find gorgeous personalised keepsakes and nursery decor to record baby name and dates. They make great gifts for christenings, name days and birthdays! (All prices in AU.)

 

Reader offer

2 FOR 1 TICKET OFFER

For Shopping, For Advice, For Baby & You. Enjoy a special day out with fabulous shopping from over 200 brands, leading parenting experts offering advice on a range of topics, and amazing children?s entertainment

 
Advertisement
 
 
Essential Baby and Essential Kids is the place to find parenting information and parenting support relating to conception, pregnancy, birth, babies, toddlers, kids, maternity, family budgeting, family travel, nutrition and wellbeing, family entertainment, kids entertainment, tips for the family home, child-friendly recipes and parenting. Try our pregnancy due date calculator to determine your due date, or our ovulation calculator to predict ovulation and your fertile period. Our pregnancy week by week guide shows your baby's stages of development. Access our very active mum's discussion groups in the Essential Baby forums or the Essential Kids forums to talk to mums about conception, pregnancy, birth, babies, toddlers, kids and parenting lifestyle. Essential Baby also offers a baby names database of more than 22,000 baby names, popular baby names, boys' names, girls' names and baby names advice in our baby names forum. Essential Kids features a range of free printable worksheets for kids from preschool years through to primary school years. For the latest baby clothes, maternity clothes, maternity accessories, toddler products, kids toys and kids clothing, breastfeeding and other parenting resources, check out Essential Baby and Essential Kids.