Jump to content

Is it just me?
Or is this a bit odd?


  • Please log in to reply
159 replies to this topic

#1 Fienna

Posted 17 December 2012 - 12:46 PM

I saw an ad on EB earlier today, that linked to this site: http://www.aptaclub.com.au/expert-advice.aspx with wording something like 'get breastfeeding advice with aptaclub!' (I can't remember exactly and can't find the ad again)

Is it just me, or is it a bit odd that a formula company is giving advice on breastfeeding?

I just find it hard to believe that a formula company would be 'genuinely' supporting breastfeeding, I mean, it's basically a competing product! I find it kind of disturbing ...

#2 Cat People

Posted 17 December 2012 - 01:07 PM

I've seen it before too.  Just another marketing ploy I guess.

#3 Mummy Em

Posted 17 December 2012 - 01:09 PM

Yep, and I bet somewhere in there it states that while BF is best for baby, many parents successfully mixed feed. And also something about 'if' you are able to breastfeed. Setting up an expectation that BF is difficult and FF is more the norm.

#4 Liv_FERAL_sh

Posted 17 December 2012 - 01:10 PM

It's all about marketing!

They don't get to talk to you about formula, but they do get to talk to you about 'breastfeeding advice'...

#5 Fienna

Posted 17 December 2012 - 01:18 PM

QUOTE (Livsh @ 17/12/2012, 02:10 PM) <{POST_SNAPBACK}>
They don't get to talk to you about formula, but they do get to talk to you about 'breastfeeding advice'...


Yes, and then when you fail (as of course you will) Aptamil is your chosen formula, they've been so 'supportive' and all.

Kind of reminds of me of how tobacco companies used to target children to get brand loyalty for when they grow up and start smoking ...

(no I'm not saying formula is like tobacco, just that the marketing approaches seem the same)

#6 Cat People

Posted 17 December 2012 - 02:14 PM

In America (where they seem to have no policy on the marketing of Formula like here), one formula company gives out 'Breastfeeding Kits' a the hospital/GP clinics which contains amongst other things sachets of formula for those times "you just don't have enough milk".   It was a couple of years ago now so not sure if they still do it.  I wrote them off an email and they came back with all sorts of justifications.  It was just outrageous.

#7 Jenferal

Posted 17 December 2012 - 02:26 PM

My friend in the US told me she was given formula sachets after the birth of her first baby 6 years ago, not sure about the second nearly 3 years ago though. She was upset by the implications as well.

#8 SlinkyMalinki

Posted 17 December 2012 - 02:28 PM

QUOTE (Mummy Em @ 17/12/2012, 01:09 PM) <{POST_SNAPBACK}>
Yep, and I bet somewhere in there it states that while BF is best for baby, many parents successfully mixed feed. And also something about 'if' you are able to breastfeed. Setting up an expectation that BF is difficult and FF is more the norm.


Breast feeding IS difficult, IMO, and its just as problematic saying it's not.



#9 nup

Posted 17 December 2012 - 02:36 PM

QUOTE (SlinkyMalinki @ 17/12/2012, 03:28 PM) <{POST_SNAPBACK}>
Breast feeding IS difficult, IMO, and its just as problematic saying it's not.


Which is why it's important to support women through the learning process rather than pushing them to an easy solution

#10 HeroOfCanton

Posted 17 December 2012 - 02:43 PM

I've seen it too, and am very cynical about the kids of advice they would give.

and this:
QUOTE
In America (where they seem to have no policy on the marketing of Formula like here), one formula company gives out 'Breastfeeding Kits' a the hospital/GP clinics which contains amongst other things sachets of formula for those times "you just don't have enough milk". It was a couple of years ago now so not sure if they still do it. I wrote them off an email and they came back with all sorts of justifications.

is just disgusting, but unfortunately unsurprising sad.gif

#11 Feral llama

Posted 17 December 2012 - 03:46 PM

It's how they are getting around the restrictions on advertising.. Pure and simple. Really would like to see examples of some of the Breastfeeding advice they give out.  I wonder how accurate it is.

Needless to say if and when I needed help, I saught out credible advice from ABA and lactation consultants.  
Simply put, every woman who wishes to breastfeed should be provided with the best possible advice and help to support this choice.

#12 Angelot

Posted 17 December 2012 - 03:49 PM

Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.

#13 JapNFeral

Posted 17 December 2012 - 03:50 PM

QUOTE (blithely2 @ 17/12/2012, 03:36 PM) <{POST_SNAPBACK}>
Which is why it's important to support women through the learning process rather than pushing them to an easy solution

For many women it is the solution and I resent the implication its 'easy'.

#14 asdf89

Posted 17 December 2012 - 03:51 PM

Advertising formula for babies by stealth.

#15 Princess.cranky.pants

Posted 17 December 2012 - 04:03 PM

QUOTE
My friend in the US told me she was given formula sachets after the birth of her first baby 6 years ago, not sure about the second nearly 3 years ago though. She was upset by the implications as well.


I wish I was given formula sachets and information on bottle feeding after the birth of my first baby. Breastfeeding was so much harder then I ever though it would be. I had no choice but to bottle feed in the end and had no idea what I was doing. I would rather get professional advice than stand in the supermarket just about in tears and having no idea what formula to buy for my baby.

If formula companies provide unbiased advice (no pushing BF or FF) then I would go for it.

QUOTE
Which is why it's important to support women through the learning process rather than pushing them to an easy solution


Formula feeding can be far from easy. There is very little support and information available.

#16 Agnodice the Feral

Posted 17 December 2012 - 04:12 PM

There was a thread about baby juice the other day, where a LOT of people were saying that companies should be able to sell what they want and people have a right to choose, and they didn't want a 'nanny state' restricting the sale of juice for babies.

Now we have a thread where people are super upset that formula sachets are given out in hospital.

What is this wierd EB double think?


(FYI I am all for banning formula advertising AND baby juice)

#17 Guest_3Keiki_*

Posted 17 December 2012 - 04:13 PM

QUOTE (Ange Vert @ 17/12/2012, 04:49 PM) <{POST_SNAPBACK}>
Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.



QUOTE (JAPN2 @ 17/12/2012, 04:50 PM) <{POST_SNAPBACK}>
For many women it is the solution and I resent the implication its 'easy'.



Thank you!


#18 Cat People

Posted 17 December 2012 - 04:29 PM

QUOTE (Princess.cranky.pants @ 17/12/2012, 04:03 PM) <{POST_SNAPBACK}>
I wish I was given formula sachets and information on bottle feeding after the birth of my first baby. Breastfeeding was so much harder then I ever though it would be. I had no choice but to bottle feed in the end and had no idea what I was doing. I would rather get professional advice than stand in the supermarket just about in tears and having no idea what formula to buy for my baby.


The information and support for FF'ing is lacking however giving out formula sachets at the hospital would not be the answer at all.  The information should come from an un-biased source such as a health professional.  I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.  They could offer advice, information and support.


#19 IsolaBella

Posted 17 December 2012 - 04:38 PM

Madame catty the problem is once you decide to FF everyone drops you like a hot potato.

I am with AV on this.

From ABA it had to be one or the other. Same with LC. when seeking advice from health professionals they would not provide support.



#20 CallMeFeral

Posted 17 December 2012 - 04:53 PM

QUOTE (Ange Vert @ 17/12/2012, 04:49 PM) <{POST_SNAPBACK}>
Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.


Yes but this is like the frying pan and the fire. YES there should be a source of unbiased advice on ALL the options out there.
NO it's not likely to come from somewhere that profits from getting you to formula feed. At least you know that the breastfeeding extremists are solely full of good intentions (however misguided), rather than manipulating you for profit.

It's like putting a tobacco company in charge of the Quitline.

#21 katpaws

Posted 17 December 2012 - 04:56 PM

QUOTE
I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.


Is that why you buy it in gold tins???



#22 ~sydblue~

Posted 17 December 2012 - 05:03 PM

QUOTE (CallMeAliG @ 17/12/2012, 05:53 PM) <{POST_SNAPBACK}>
Yes but this is like the frying pan and the fire. YES there should be a source of unbiased advice on ALL the options out there.
NO it's not likely to come from somewhere that profits from getting you to formula feed. At least you know that the breastfeeding extremists are solely full of good intentions (however misguided), rather than manipulating you for profit.

It's like putting a tobacco company in charge of the Quitline.

My bold. Some of these extremists cause more trouble than they actually do good.

QUOTE
I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.

Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).

#23 Cat People

Posted 17 December 2012 - 05:09 PM

QUOTE (~sydblue~ @ 17/12/2012, 05:03 PM) <{POST_SNAPBACK}>
Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).


Ok then, we'll just keep selling it at Supermarkets and have no source of unbiased information for parents.  Good solution.

Edited by Madame Catty, 17 December 2012 - 05:10 PM.


#24 Liv_FERAL_sh

Posted 17 December 2012 - 05:22 PM

QUOTE (blithely2 @ 17/12/2012, 03:36 PM) <{POST_SNAPBACK}>
Which is why it's important to support women through the learning process rather than pushing them to an easy solution


easy solution? Give me a fracking break!

MC, I think a better solution would be a more balanced agenda in health care professionals that deal with newborns. Proper support and advice for ALL forms of feeding would help mothers. Pushing breastfeeding is obviously important, but there are many circumstances where formula or mixed feeding is the next best option this should be presented appropriately. Sticking formula in pharmacies is not the solution to improving feeding support!

#25 CallMeFeral

Posted 17 December 2012 - 05:23 PM

QUOTE (~sydblue~ @ 17/12/2012, 06:03 PM) <{POST_SNAPBACK}>
My bold. Some of these extremists cause more trouble than they actually do good.


Sure, so address that. Not 'balance' it by providing advice that is motivated by money. That's ridiculous.

QUOTE (~sydblue~ @ 17/12/2012, 06:03 PM) <{POST_SNAPBACK}>
Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).

Supermarkets are not the fount of low prices you seem to think they are. Our local chemists are all a little to a lot cheaper than the supermarket.




1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users

 

Special offer: The Baby & Toddler Show 2014

At The Baby & Toddler Show, you?ll find everything you need to get ready for your new arrival and guide you through the early weeks and years of parenting.

An open letter to Tony Abbott: please salvage our super

We face financial ruin, but most of us don?t realise it. If we don?t act together to salvage our superannuation, I have no doubt the new GFC will be the Girls? Financial Crisis.

'I'm happy to know I'm changing lives': surrogate mum of two

I know that once the baby is born, I will focus on the gift I have given, and watch the parents with their new child. I can't wait for that day.

Birth trauma and the issue of informed consent

There is a perception that women should just be happy they have a healthy baby in their arms. But for women who experienced birth trauma, there's a lot more to it.

Tips for managing pollen allergies and hayfever

They're simple tips, but they can have a big impact on those who suffer from hayfever and pollen allergies.

Ada Nicodemou shares tribute to her stillborn baby

Just over one month since Ada Nicodemou and her husband lost their second son, the Home and Away star has shared a touching poem for her baby.

Mum causes stir breastfeeding on train

?To the woman breastfeeding her kid on the train. Seriously! On the train?" began the letter of complaint.

10 things they don?t tell you about being pregnant

As I slowly waddle my ever-changing pregnant body towards the finishing line of my due date, it?s becoming increasingly clear there are a lot of things they just don?t tell you about pregnancy.

Overcoming a fear of the dark

A toddler's fear of the dark is very normal, but there are ways parents can help children through this stage in their development.

Kids, TV and movies: how young is too young?

It seems you don't have to throw the TV and iPad out the window - it all boils down to moderation, supervision and interaction.

Video: Baby's first birthday is a special day for mum, too

?A baby?s first birthday is also mum?s first birthday.?

The day Supernanny came to tea

Prince William's favourite celebrity child trainer Jo Frost puts Bryony Gordon and her toddler through their paces.

Tales from the homefront

When you're at work you sort of assume that your house is basically just sitting there quietly doing nothing until you return. However, since spending my days at home, I've learned this couldn't be further from the truth.

The words I hated hearing as new mum

It was less than a week after my son was born that I first heard it - from my mother.

To the pharmacist who sold me baby formula

On the rare occasion I catch sight of you at school, or around town, I think back to our earliest exchange. I?m sure you have no recollection of it at all.

Babies may benefit from autism therapy

Children showing signs of autism don't usually receive early intervention until well into toddlerhood or later, but a new study suggests infants with symptoms of the developmental disorder might benefit from therapy from as early as six months.

Knatalye and Adeline born with an everlasting bond

Knatalye Hope and Adeline Faith are a lot like any other identical twin girls, but there is one dramatic difference: they're joined at the chest and shares several internal organs.

The question this dad wishes he'd asked his wife

I should have seen that my wife wasn't the same person I'd fallen in love with, but we were both too focused on simply trying to get by.

Why we should talk about the deaths of the Hunt children

The deaths are too horrible even to think about. Yet we owe it to the children - Fletcher, Mia and Phoebe Hunt - to think long and hard about it all.

Baby dies of meningococcal weeks after vaccine application denied

A six-month-old girl has died from meningococcal disease just weeks after an application for government funding of a vaccine for the most deadly strain of the virus was rejected.

Finding the right balance when playing with your kids

Being too involved in our children?s play and not allowing our kids enough free time for unstructured activities can mean our kids miss out on the value that play offers.

Creative DIY light shades

The Pop Light light shade comes in a flat pack already made - it's up to you to design it as you'd like.

The battle of iParenting versus imagination

Have we forgotten how to be imaginative, resourceful parents?

Why movement is so important for your baby's growth

Letting your child move as much as possible in the early years ? using all senses, engaging in the real world, preferably outside ? will help them grow up healthier, smarter, calmer and stronger.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

 
Advertisement
 
Advertisement
 
 
 

What's hot on EB

Special offer: The Baby & Toddler Show 2014

At The Baby & Toddler Show, you?ll find everything you need to get ready for your new arrival and guide you through the early weeks and years of parenting.

Losing yourself to motherhood

While watching your baby grow into a unique little person is exciting and wondrous, the intensity of meeting everyone else?s needs can ever so sneakily overtake your own needs for self-care.

Tearing during delivery: the facts

Almost all women will experience bruising, grazing or tearing after a vaginal birth. Depending on the degree of tearing, there are various treatments available.

6 tips for a day out with a baby and toddler

Outings can be lots of fun with the kids, but there are inevitable challenges. Here's some information about days out to help you be a little more prepared.

Why I invited a dozen people to watch my son's birth

I sent invitations on burgundy scrapbooking paper stamped with a field of poppies, and told each person why I wanted him or her there. I warned that there would be nudity.

Getting labour started: tips for a natural induction

When your baby?s due date comes and goes without so much as a pop - let alone a bang - it can be disheartening. Mums and a doula share their stories of natural inductions.

7 mistakes old hands make with new babies

As I sat across the table from my friend ? me, a seasoned mother of three; her, a brand new mum ? I thought of all the mistakes an old-hand parent can make when visiting a newborn baby.

That's my boy: a dad's diary of the first 4 months

Unbearable anxiety, unspeakable joy, constant exhaustion and bouts of frustration ... The many shocks of first-time fatherhood resound in a dad's diary of his son's early months.

One of the most important things a new mum can do

Finances may not be as cute as a newborn, but with many women?s working arrangements changing post-baby, monetary matters need attention too.

Single, pregnant - and 51

She first became a mum at 49 - now, two years later, Tracey Khan is pregnant with her second child.

Personalised baby gifts

We've scoured the internet to find gorgeous personalised keepsakes and nursery decor to record baby name and dates. They make great gifts for christenings, name days and birthdays! (All prices in AU.)

 

Reader offer

2 FOR 1 TICKET OFFER

For Shopping, For Advice, For Baby & You. Enjoy a special day out with fabulous shopping from over 200 brands, leading parenting experts offering advice on a range of topics, and amazing children?s entertainment

 
Advertisement
 
 
Essential Baby and Essential Kids is the place to find parenting information and parenting support relating to conception, pregnancy, birth, babies, toddlers, kids, maternity, family budgeting, family travel, nutrition and wellbeing, family entertainment, kids entertainment, tips for the family home, child-friendly recipes and parenting. Try our pregnancy due date calculator to determine your due date, or our ovulation calculator to predict ovulation and your fertile period. Our pregnancy week by week guide shows your baby's stages of development. Access our very active mum's discussion groups in the Essential Baby forums or the Essential Kids forums to talk to mums about conception, pregnancy, birth, babies, toddlers, kids and parenting lifestyle. Essential Baby also offers a baby names database of more than 22,000 baby names, popular baby names, boys' names, girls' names and baby names advice in our baby names forum. Essential Kids features a range of free printable worksheets for kids from preschool years through to primary school years. For the latest baby clothes, maternity clothes, maternity accessories, toddler products, kids toys and kids clothing, breastfeeding and other parenting resources, check out Essential Baby and Essential Kids.