Jump to content

Is it just me?
Or is this a bit odd?


  • Please log in to reply
138 replies to this topic

#1 Fienna

Posted 17 December 2012 - 12:46 PM

I saw an ad on EB earlier today, that linked to this site: http://www.aptaclub.com.au/expert-advice.aspx with wording something like 'get breastfeeding advice with aptaclub!' (I can't remember exactly and can't find the ad again)

Is it just me, or is it a bit odd that a formula company is giving advice on breastfeeding?

I just find it hard to believe that a formula company would be 'genuinely' supporting breastfeeding, I mean, it's basically a competing product! I find it kind of disturbing ...

#2 Mummy Em

Posted 17 December 2012 - 01:09 PM

Yep, and I bet somewhere in there it states that while BF is best for baby, many parents successfully mixed feed. And also something about 'if' you are able to breastfeed. Setting up an expectation that BF is difficult and FF is more the norm.

#3 Liv_FERAL_sh

Posted 17 December 2012 - 01:10 PM

It's all about marketing!

They don't get to talk to you about formula, but they do get to talk to you about 'breastfeeding advice'...

#4 Fienna

Posted 17 December 2012 - 01:18 PM

QUOTE (Livsh @ 17/12/2012, 02:10 PM) <{POST_SNAPBACK}>
They don't get to talk to you about formula, but they do get to talk to you about 'breastfeeding advice'...


Yes, and then when you fail (as of course you will) Aptamil is your chosen formula, they've been so 'supportive' and all.

Kind of reminds of me of how tobacco companies used to target children to get brand loyalty for when they grow up and start smoking ...

(no I'm not saying formula is like tobacco, just that the marketing approaches seem the same)

#5 Jenferal

Posted 17 December 2012 - 02:26 PM

My friend in the US told me she was given formula sachets after the birth of her first baby 6 years ago, not sure about the second nearly 3 years ago though. She was upset by the implications as well.

#6 SlinkyMalinki

Posted 17 December 2012 - 02:28 PM

QUOTE (Mummy Em @ 17/12/2012, 01:09 PM) <{POST_SNAPBACK}>
Yep, and I bet somewhere in there it states that while BF is best for baby, many parents successfully mixed feed. And also something about 'if' you are able to breastfeed. Setting up an expectation that BF is difficult and FF is more the norm.


Breast feeding IS difficult, IMO, and its just as problematic saying it's not.



#7 nup

Posted 17 December 2012 - 02:36 PM

QUOTE (SlinkyMalinki @ 17/12/2012, 03:28 PM) <{POST_SNAPBACK}>
Breast feeding IS difficult, IMO, and its just as problematic saying it's not.


Which is why it's important to support women through the learning process rather than pushing them to an easy solution

#8 HeroOfCanton

Posted 17 December 2012 - 02:43 PM

I've seen it too, and am very cynical about the kids of advice they would give.

and this:
QUOTE
In America (where they seem to have no policy on the marketing of Formula like here), one formula company gives out 'Breastfeeding Kits' a the hospital/GP clinics which contains amongst other things sachets of formula for those times "you just don't have enough milk". It was a couple of years ago now so not sure if they still do it. I wrote them off an email and they came back with all sorts of justifications.

is just disgusting, but unfortunately unsurprising sad.gif

#9 Llama in Pyjamas

Posted 17 December 2012 - 03:46 PM

It's how they are getting around the restrictions on advertising.. Pure and simple. Really would like to see examples of some of the Breastfeeding advice they give out.  I wonder how accurate it is.

Needless to say if and when I needed help, I saught out credible advice from ABA and lactation consultants.  
Simply put, every woman who wishes to breastfeed should be provided with the best possible advice and help to support this choice.

#10 Fyn Angelot

Posted 17 December 2012 - 03:49 PM

Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.

#11 JapNFeral

Posted 17 December 2012 - 03:50 PM

QUOTE (blithely2 @ 17/12/2012, 03:36 PM) <{POST_SNAPBACK}>
Which is why it's important to support women through the learning process rather than pushing them to an easy solution

For many women it is the solution and I resent the implication its 'easy'.

#12 asdf89

Posted 17 December 2012 - 03:51 PM

Advertising formula for babies by stealth.

#13 Princess.cranky.pants

Posted 17 December 2012 - 04:03 PM

QUOTE
My friend in the US told me she was given formula sachets after the birth of her first baby 6 years ago, not sure about the second nearly 3 years ago though. She was upset by the implications as well.


I wish I was given formula sachets and information on bottle feeding after the birth of my first baby. Breastfeeding was so much harder then I ever though it would be. I had no choice but to bottle feed in the end and had no idea what I was doing. I would rather get professional advice than stand in the supermarket just about in tears and having no idea what formula to buy for my baby.

If formula companies provide unbiased advice (no pushing BF or FF) then I would go for it.

QUOTE
Which is why it's important to support women through the learning process rather than pushing them to an easy solution


Formula feeding can be far from easy. There is very little support and information available.

#14 No-pants Agnodice

Posted 17 December 2012 - 04:12 PM

There was a thread about baby juice the other day, where a LOT of people were saying that companies should be able to sell what they want and people have a right to choose, and they didn't want a 'nanny state' restricting the sale of juice for babies.

Now we have a thread where people are super upset that formula sachets are given out in hospital.

What is this wierd EB double think?


(FYI I am all for banning formula advertising AND baby juice)

#15 Guest_3Keiki_*

Posted 17 December 2012 - 04:13 PM

QUOTE (Ange Vert @ 17/12/2012, 04:49 PM) <{POST_SNAPBACK}>
Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.



QUOTE (JAPN2 @ 17/12/2012, 04:50 PM) <{POST_SNAPBACK}>
For many women it is the solution and I resent the implication its 'easy'.



Thank you!


#16 IsolaBella

Posted 17 December 2012 - 04:38 PM

Madame catty the problem is once you decide to FF everyone drops you like a hot potato.

I am with AV on this.

From ABA it had to be one or the other. Same with LC. when seeking advice from health professionals they would not provide support.



#17 CallMeFeral

Posted 17 December 2012 - 04:53 PM

QUOTE (Ange Vert @ 17/12/2012, 04:49 PM) <{POST_SNAPBACK}>
Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.


Yes but this is like the frying pan and the fire. YES there should be a source of unbiased advice on ALL the options out there.
NO it's not likely to come from somewhere that profits from getting you to formula feed. At least you know that the breastfeeding extremists are solely full of good intentions (however misguided), rather than manipulating you for profit.

It's like putting a tobacco company in charge of the Quitline.

#18 katpaws

Posted 17 December 2012 - 04:56 PM

QUOTE
I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.


Is that why you buy it in gold tins???



#19 ~sydblue~

Posted 17 December 2012 - 05:03 PM

QUOTE (CallMeAliG @ 17/12/2012, 05:53 PM) <{POST_SNAPBACK}>
Yes but this is like the frying pan and the fire. YES there should be a source of unbiased advice on ALL the options out there.
NO it's not likely to come from somewhere that profits from getting you to formula feed. At least you know that the breastfeeding extremists are solely full of good intentions (however misguided), rather than manipulating you for profit.

It's like putting a tobacco company in charge of the Quitline.

My bold. Some of these extremists cause more trouble than they actually do good.

QUOTE
I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.

Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).

#20 Liv_FERAL_sh

Posted 17 December 2012 - 05:22 PM

QUOTE (blithely2 @ 17/12/2012, 03:36 PM) <{POST_SNAPBACK}>
Which is why it's important to support women through the learning process rather than pushing them to an easy solution


easy solution? Give me a fracking break!

MC, I think a better solution would be a more balanced agenda in health care professionals that deal with newborns. Proper support and advice for ALL forms of feeding would help mothers. Pushing breastfeeding is obviously important, but there are many circumstances where formula or mixed feeding is the next best option this should be presented appropriately. Sticking formula in pharmacies is not the solution to improving feeding support!

#21 CallMeFeral

Posted 17 December 2012 - 05:23 PM

QUOTE (~sydblue~ @ 17/12/2012, 06:03 PM) <{POST_SNAPBACK}>
My bold. Some of these extremists cause more trouble than they actually do good.


Sure, so address that. Not 'balance' it by providing advice that is motivated by money. That's ridiculous.

QUOTE (~sydblue~ @ 17/12/2012, 06:03 PM) <{POST_SNAPBACK}>
Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).

Supermarkets are not the fount of low prices you seem to think they are. Our local chemists are all a little to a lot cheaper than the supermarket.

#22 Paddlepop

Posted 17 December 2012 - 05:27 PM

Madame Catty: do you really think that a pharmacy would provide unbiased advice, information and support? A pharmacy is a business who is there to make money, and most a part of a large national chain of some sort.

You obviously have never bought a tin of formula. I have. Many times. DD was FF from 2 days old. Whenever I have bought formula from a pharmacy they haven't given me advice, information or support. They simply processed the transaction.

When I have bought formula from a supermarket they simply processed the transaction. No difference. In no way was the pharmacy the better place to buy formula. The only reason I have bought formula from a pharmacy is when they have had a better price than the supermarket.

Restricting the sale of formula to fewer places would only result in price increases and greater difficulty in obtaining it. How would that be of benefit to a baby?

For those who would like some formula feeding support, try this website. It was set up by some Queensland mums who were frustrated by the lack of information and support available for FF mums and dads. They also have information on combined feeding.
http://www.bottlebabies.org/

#23 greengoddess

Posted 17 December 2012 - 05:29 PM

QUOTE (Princess.cranky.pants @ 17/12/2012, 05:03 PM) <{POST_SNAPBACK}>
If formula companies provide unbiased advice (no pushing BF or FF) then I would go for it.


As if! Why would they promote something that cuts into their profits? Formula manufacturers are not altruistic entities, in it for the good of the children!

Here's a nice piece outlining how subtle the advertising messages can be.



#24 KatakaGeoGirl

Posted 17 December 2012 - 05:36 PM

Well they've just achieved exactly what they intended to from a marketing point of view ;-P

#25 Natttmumm

Posted 17 December 2012 - 05:46 PM

I don't get the comparison between formula and cigarettes. Seriously you must be crazy




1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users

 

Heartwarming prank gives single mum the house she was hired to clean

Cara Simmons arrived at work to clean a large and beautiful house in time for a party planned for that evening. It was soon hers.

Why we should stop telling new parents to 'enjoy every moment'

A few weeks ago, some dear friends of mine had their first baby. As the proud dad texted me a picture I had to fight the natural instinct to say “Enjoy every moment!”

Transgender dad breastfeeds his babies

A transgender man who breastfed his first baby - despite having his breasts removed as part of his transformation from female to male - has now had a second child.

Couple face $1 million medical bill and bankruptcy after babymoon birth

A Canadian couple were slammed with a million dollar medical bill after their daughter was prematurely during their babymoon.

Win one of 5 Little Tikes Cozy Coupe Sport

Australia?s No 1 selling car is now available in a Sports model and we have 5 to give away to some lucky Essential Baby families.

Cigarettes, junk food dominate supermarket sales growth

One in every five dollars spent at supermarkets goes on cigarettes or junk food, according to industry data.

Teacher under fire for breastfeeding in class

There is no doubt mums have a right to continue breastfeeding after they have returned to work, but one teacher in the US has taken it to the extreme.

Video: Baby sniffs beardless dad to make sure it's him

She looks him up and down and then touches his chin, but baby Lindsey still isn't sure this clean-shaven man is her dad.

The tragedy of losing a favourite teddy bear

We were green and uninitiated, perhaps a little naïve when it came to the favourite toy responsibility.

It's possible to workout while pregnant

Medical experts say intense fitness routines can be done safely during pregnancy - if the mums-to-be follow some guidelines.

Baby for Asher Keddie and Vincent Fantauzzo

Fans followed every step of her on-screen pregnancy in Offspring, now Asher Keddie is going to be a mum in real life too.

What parents really want for their kids

Are our hopes, dreams and expectations for our children what they really need?

'I had a feeling something was seriously wrong': the fight for Kaden's diagnosis

Before even giving birth, Katie Myers' maternal instincts warned her something was wrong with her baby.

When your pregnancy causes a relationship rift

Some dads-to-be don't miss a beat when their partner is pregnant; others struggle with a range of issues and can become withdrawn, right when their support is needed most.

Couple uses group photo trick to announce pregnancy to loved ones

Katharine and Kris Camilli devised a clever trick to immortalise their family and friends' reaction to their exciting pregnancy news.

Why Tracey Spicer has given up make-up

"After 30 years on television, I had become what I despised: a painted doll who spent an hour a day and close to $200 a week putting on a mask."

Empowering bikini photo of 46-year-old mum goes viral

When a group of teenagers made rude remarks about her body as she walked past them in a bikini at the local beach, Julie Cross refused to cover up.

Devastated widow discovers she's pregnant the day before husband's funeral

They had been trying to conceive a baby for seven years. Tragically Kristy Kirchner found out she was pregnant the day before her husband Royce's funeral.

Win a family pass to Disney Live!

We have 4 family passes to give away to see Disney Live! presents Three Classic Fairy Tales, touring Australia this December/January.

Gabriella Goat sues Peppa Pig

Every toddler's favourite television pig is being sued by an Italian woman who shares a name with a Peppa Pig character.

Meet the Mpregs, the male pregnancy enthusiasts

"Men can't have babies - that's something only women can do! But our community is full of like-minded people who wish otherwise."

Your new motherhood survival kit

Forget about the bright, pretty baby things - while you're in survival mode, all you'll need are the essentials.

More than 100,000 cars recalled globally after death of pregnant woman

The announcement of a mass recall comes as Malaysian police investigate the death of pregnant woman in July.

I had a 'good baby' but still suffered from postnatal depression

I had a much wanted precious baby girl, a 'good baby' who slept well, self settled and was mostly content. It just seemed implausible to think I could succumb to depression.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

 
Advertisement
 
Advertisement
 
 
 

What's hot on EB

Win one of 5 Little Tikes Cozy Coupe Sport

Australia?s No 1 selling car is now available in a Sports model and we have 5 to give away to some lucky Essential Baby families.

Join PADDINGTON on the red carpet!

To celebrate the release of PADDINGTON, we are giving five lucky winners the chance to win a family pass to the exclusive Australian Premiere in Sydney on December 7!

Knowing you are one of the lucky ones

I am secure, confident and strong, but the responsibility of protecting my children can almost bring me undone.

Why I am so emotional now I have kids?

There are so many ways in which parenthood changes us as women, but one of the most noticeable, for me, has been the changing state of my emotions.

Baby survives despite sharing womb with 'foreign body'

Baby Maia was conceived against the odds, only to find she was sharing a womb with an ominous "foreign body".

Video: Baby shows dog how to jump - or vice versa

They say dog is man's best friend, but this playful pooch seems to have chosen a jumping baby as her number one buddy.

10 ways to soothe a crying baby

New paernts can get frustrated when their newborn gets fussy and can't settle down. When you're feeling overwhelmed, try some of these simple tips to help soothe your baby.

20 baby names that are becoming more popular every year

The data-lovers at nameberry.com have been at it again – this time, they’ve discovered the names that are continually rising up the ranks, ready to take out some top spots in the next few years.

10 great meals to make for new parents

Ideally, you want to give food that isn’t expensive to make, isn't too difficult to create, and freezes well; stews, bakes, soups and pasta sauces are perfect.

'It's not you, it's me': Boston bombing survivor mum to have leg amputated

Rebekah DiMartino is going through a break-up. She even wrote a farewell love letter. But it's not to her husband.

What it's like to go through early menopause

In a cruel twist, Carla had been breastfeeding and perimenopausal at the same time. But she's far from the only one to go through menopause early.

Restaurant served alcohol to two-year-old

Busy restaurants can be forgiven for getting food and drink orders mixed up from time to time, but not when the confusion leads to a two-year-old being served an alcoholic cocktail instead of the child-friendly beverage they ordered.

Julia Morris tells of miscarriage on a flight

Julia Morris has spoken about the devastation of suffering a miscarriage while on an international flight.

Woman's survival after birth 'a story of two miracles'

A US mother is home and tending to her new baby less than a month after surviving without a pulse for 45 minutes.

Eating ice may give mental boost to the iron deficient: study

A new study proposes that, like a strong cup of coffee, ice may give those with insufficient iron a much-needed mental boost.

Tiny lives in caring hands: Thank U NICU Day

Each year in Australia, over 40,000 newborns need the help of a special care nursery or neonatal intensive care unit. One day a year, the staff are honoured by the parents they help through those dark days.

I paid $50,000 to have a girl

This time my husband and I hadn't taken any chances. We had paid $50,000 and travelled 13,000 kilometres to make sure the baby growing inside me was female.

Weird pregnancy products

Some pregnancy products come to market and are just awesome. Others just leave you scratching your head.

Dear firstborn, I'm sorry

Being a first-time mum is tough for so many reasons – particularly because you really have no idea what you're doing.

A trace of sesame could kill my son

Helen Richardson son's had two anaphylactic reactions in a month. It's traumatic for everyone.

When you know before the test says yes

It wasn't a pregnancy test or missed period that told me I was pregnant with my second baby; it was too early for those things. A doner kebab told me I was going to be a mum again.

What not to do when your partner is in labour

Robbie Williams stole the show during his wife Ayda's labour, pretty much demonstrating everything on the "what not to do when your partner is in labour" list.

Best maternity swimwear and beach cover-ups

Thinking about a tropical babymoon but have nothing to wear? Here are some great swimwear and beach cover-up options for mums-to-be.

Dad breastfeeds his babies

Trevor Macdonald has now been pregnant twice, and is successfully breastfeeding his newest family member.

 

How many weeks til Christmas?

On your To-Do list

Get the "Santa" shopping done without the kids in tow.

 
Advertisement
 
 
Essential Baby and Essential Kids is the place to find parenting information and parenting support relating to conception, pregnancy, birth, babies, toddlers, kids, maternity, family budgeting, family travel, nutrition and wellbeing, family entertainment, kids entertainment, tips for the family home, child-friendly recipes and parenting. Try our pregnancy due date calculator to determine your due date, or our ovulation calculator to predict ovulation and your fertile period. Our pregnancy week by week guide shows your baby's stages of development. Access our very active mum's discussion groups in the Essential Baby forums or the Essential Kids forums to talk to mums about conception, pregnancy, birth, babies, toddlers, kids and parenting lifestyle. Essential Baby also offers a baby names database of more than 22,000 baby names, popular baby names, boys' names, girls' names and baby names advice in our baby names forum. Essential Kids features a range of free printable worksheets for kids from preschool years through to primary school years. For the latest baby clothes, maternity clothes, maternity accessories, toddler products, kids toys and kids clothing, breastfeeding and other parenting resources, check out Essential Baby and Essential Kids.