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Is it just me?
Or is this a bit odd?


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138 replies to this topic

#1 H3X

Posted 17 December 2012 - 12:46 PM

I saw an ad on EB earlier today, that linked to this site: http://www.aptaclub.com.au/expert-advice.aspx with wording something like 'get breastfeeding advice with aptaclub!' (I can't remember exactly and can't find the ad again)

Is it just me, or is it a bit odd that a formula company is giving advice on breastfeeding?

I just find it hard to believe that a formula company would be 'genuinely' supporting breastfeeding, I mean, it's basically a competing product! I find it kind of disturbing ...

#2 Mummy Em

Posted 17 December 2012 - 01:09 PM

Yep, and I bet somewhere in there it states that while BF is best for baby, many parents successfully mixed feed. And also something about 'if' you are able to breastfeed. Setting up an expectation that BF is difficult and FF is more the norm.

#3 Liv_FERAL_sh

Posted 17 December 2012 - 01:10 PM

It's all about marketing!

They don't get to talk to you about formula, but they do get to talk to you about 'breastfeeding advice'...

#4 H3X

Posted 17 December 2012 - 01:18 PM

QUOTE (Livsh @ 17/12/2012, 02:10 PM) <{POST_SNAPBACK}>
They don't get to talk to you about formula, but they do get to talk to you about 'breastfeeding advice'...


Yes, and then when you fail (as of course you will) Aptamil is your chosen formula, they've been so 'supportive' and all.

Kind of reminds of me of how tobacco companies used to target children to get brand loyalty for when they grow up and start smoking ...

(no I'm not saying formula is like tobacco, just that the marketing approaches seem the same)

#5 Marchioness Flea

Posted 17 December 2012 - 02:26 PM

My friend in the US told me she was given formula sachets after the birth of her first baby 6 years ago, not sure about the second nearly 3 years ago though. She was upset by the implications as well.

#6 SlinkyMalinki

Posted 17 December 2012 - 02:28 PM

QUOTE (Mummy Em @ 17/12/2012, 01:09 PM) <{POST_SNAPBACK}>
Yep, and I bet somewhere in there it states that while BF is best for baby, many parents successfully mixed feed. And also something about 'if' you are able to breastfeed. Setting up an expectation that BF is difficult and FF is more the norm.


Breast feeding IS difficult, IMO, and its just as problematic saying it's not.



#7 nup

Posted 17 December 2012 - 02:36 PM

QUOTE (SlinkyMalinki @ 17/12/2012, 03:28 PM) <{POST_SNAPBACK}>
Breast feeding IS difficult, IMO, and its just as problematic saying it's not.


Which is why it's important to support women through the learning process rather than pushing them to an easy solution

#8 HeroOfCanton

Posted 17 December 2012 - 02:43 PM

I've seen it too, and am very cynical about the kids of advice they would give.

and this:
QUOTE
In America (where they seem to have no policy on the marketing of Formula like here), one formula company gives out 'Breastfeeding Kits' a the hospital/GP clinics which contains amongst other things sachets of formula for those times "you just don't have enough milk". It was a couple of years ago now so not sure if they still do it. I wrote them off an email and they came back with all sorts of justifications.

is just disgusting, but unfortunately unsurprising sad.gif

#9 Llama in Pyjamas

Posted 17 December 2012 - 03:46 PM

It's how they are getting around the restrictions on advertising.. Pure and simple. Really would like to see examples of some of the Breastfeeding advice they give out.  I wonder how accurate it is.

Needless to say if and when I needed help, I saught out credible advice from ABA and lactation consultants.  
Simply put, every woman who wishes to breastfeed should be provided with the best possible advice and help to support this choice.

#10 Harlekijn engel

Posted 17 December 2012 - 03:49 PM

Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.

#11 JapNFeral

Posted 17 December 2012 - 03:50 PM

QUOTE (blithely2 @ 17/12/2012, 03:36 PM) <{POST_SNAPBACK}>
Which is why it's important to support women through the learning process rather than pushing them to an easy solution

For many women it is the solution and I resent the implication its 'easy'.

#12 asdf89

Posted 17 December 2012 - 03:51 PM

Advertising formula for babies by stealth.

#13 Princess.cranky.pants

Posted 17 December 2012 - 04:03 PM

QUOTE
My friend in the US told me she was given formula sachets after the birth of her first baby 6 years ago, not sure about the second nearly 3 years ago though. She was upset by the implications as well.


I wish I was given formula sachets and information on bottle feeding after the birth of my first baby. Breastfeeding was so much harder then I ever though it would be. I had no choice but to bottle feed in the end and had no idea what I was doing. I would rather get professional advice than stand in the supermarket just about in tears and having no idea what formula to buy for my baby.

If formula companies provide unbiased advice (no pushing BF or FF) then I would go for it.

QUOTE
Which is why it's important to support women through the learning process rather than pushing them to an easy solution


Formula feeding can be far from easy. There is very little support and information available.

#14 Fright bat

Posted 17 December 2012 - 04:12 PM

There was a thread about baby juice the other day, where a LOT of people were saying that companies should be able to sell what they want and people have a right to choose, and they didn't want a 'nanny state' restricting the sale of juice for babies.

Now we have a thread where people are super upset that formula sachets are given out in hospital.

What is this wierd EB double think?


(FYI I am all for banning formula advertising AND baby juice)

#15 Guest_3Keiki_*

Posted 17 December 2012 - 04:13 PM

QUOTE (Ange Vert @ 17/12/2012, 04:49 PM) <{POST_SNAPBACK}>
Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.



QUOTE (JAPN2 @ 17/12/2012, 04:50 PM) <{POST_SNAPBACK}>
For many women it is the solution and I resent the implication its 'easy'.



Thank you!


#16 HIH.GD.Isolabella

Posted 17 December 2012 - 04:38 PM

Madame catty the problem is once you decide to FF everyone drops you like a hot potato.

I am with AV on this.

From ABA it had to be one or the other. Same with LC. when seeking advice from health professionals they would not provide support.



#17 CallMeFeral

Posted 17 December 2012 - 04:53 PM

QUOTE (Ange Vert @ 17/12/2012, 04:49 PM) <{POST_SNAPBACK}>
Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.


Yes but this is like the frying pan and the fire. YES there should be a source of unbiased advice on ALL the options out there.
NO it's not likely to come from somewhere that profits from getting you to formula feed. At least you know that the breastfeeding extremists are solely full of good intentions (however misguided), rather than manipulating you for profit.

It's like putting a tobacco company in charge of the Quitline.

#18 katpaws

Posted 17 December 2012 - 04:56 PM

QUOTE
I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.


Is that why you buy it in gold tins???



#19 ~sydblue~

Posted 17 December 2012 - 05:03 PM

QUOTE (CallMeAliG @ 17/12/2012, 05:53 PM) <{POST_SNAPBACK}>
Yes but this is like the frying pan and the fire. YES there should be a source of unbiased advice on ALL the options out there.
NO it's not likely to come from somewhere that profits from getting you to formula feed. At least you know that the breastfeeding extremists are solely full of good intentions (however misguided), rather than manipulating you for profit.

It's like putting a tobacco company in charge of the Quitline.

My bold. Some of these extremists cause more trouble than they actually do good.

QUOTE
I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.

Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).

#20 Liv_FERAL_sh

Posted 17 December 2012 - 05:22 PM

QUOTE (blithely2 @ 17/12/2012, 03:36 PM) <{POST_SNAPBACK}>
Which is why it's important to support women through the learning process rather than pushing them to an easy solution


easy solution? Give me a fracking break!

MC, I think a better solution would be a more balanced agenda in health care professionals that deal with newborns. Proper support and advice for ALL forms of feeding would help mothers. Pushing breastfeeding is obviously important, but there are many circumstances where formula or mixed feeding is the next best option this should be presented appropriately. Sticking formula in pharmacies is not the solution to improving feeding support!

#21 CallMeFeral

Posted 17 December 2012 - 05:23 PM

QUOTE (~sydblue~ @ 17/12/2012, 06:03 PM) <{POST_SNAPBACK}>
My bold. Some of these extremists cause more trouble than they actually do good.


Sure, so address that. Not 'balance' it by providing advice that is motivated by money. That's ridiculous.

QUOTE (~sydblue~ @ 17/12/2012, 06:03 PM) <{POST_SNAPBACK}>
Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).

Supermarkets are not the fount of low prices you seem to think they are. Our local chemists are all a little to a lot cheaper than the supermarket.

#22 Paddlepop

Posted 17 December 2012 - 05:27 PM

Madame Catty: do you really think that a pharmacy would provide unbiased advice, information and support? A pharmacy is a business who is there to make money, and most a part of a large national chain of some sort.

You obviously have never bought a tin of formula. I have. Many times. DD was FF from 2 days old. Whenever I have bought formula from a pharmacy they haven't given me advice, information or support. They simply processed the transaction.

When I have bought formula from a supermarket they simply processed the transaction. No difference. In no way was the pharmacy the better place to buy formula. The only reason I have bought formula from a pharmacy is when they have had a better price than the supermarket.

Restricting the sale of formula to fewer places would only result in price increases and greater difficulty in obtaining it. How would that be of benefit to a baby?

For those who would like some formula feeding support, try this website. It was set up by some Queensland mums who were frustrated by the lack of information and support available for FF mums and dads. They also have information on combined feeding.
http://www.bottlebabies.org/

#23 greengoddess

Posted 17 December 2012 - 05:29 PM

QUOTE (Princess.cranky.pants @ 17/12/2012, 05:03 PM) <{POST_SNAPBACK}>
If formula companies provide unbiased advice (no pushing BF or FF) then I would go for it.


As if! Why would they promote something that cuts into their profits? Formula manufacturers are not altruistic entities, in it for the good of the children!

Here's a nice piece outlining how subtle the advertising messages can be.



#24 KatakaGeoGirl

Posted 17 December 2012 - 05:36 PM

Well they've just achieved exactly what they intended to from a marketing point of view ;-P

#25 Natttmumm

Posted 17 December 2012 - 05:46 PM

I don't get the comparison between formula and cigarettes. Seriously you must be crazy




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