Jump to content

Is it just me?
Or is this a bit odd?


  • Please log in to reply
138 replies to this topic

#1 H3X

Posted 17 December 2012 - 12:46 PM

I saw an ad on EB earlier today, that linked to this site: http://www.aptaclub.com.au/expert-advice.aspx with wording something like 'get breastfeeding advice with aptaclub!' (I can't remember exactly and can't find the ad again)

Is it just me, or is it a bit odd that a formula company is giving advice on breastfeeding?

I just find it hard to believe that a formula company would be 'genuinely' supporting breastfeeding, I mean, it's basically a competing product! I find it kind of disturbing ...

#2 Mummy Em

Posted 17 December 2012 - 01:09 PM

Yep, and I bet somewhere in there it states that while BF is best for baby, many parents successfully mixed feed. And also something about 'if' you are able to breastfeed. Setting up an expectation that BF is difficult and FF is more the norm.

#3 Liv_DrSperm_sh

Posted 17 December 2012 - 01:10 PM

It's all about marketing!

They don't get to talk to you about formula, but they do get to talk to you about 'breastfeeding advice'...

#4 H3X

Posted 17 December 2012 - 01:18 PM

QUOTE (Livsh @ 17/12/2012, 02:10 PM) <{POST_SNAPBACK}>
They don't get to talk to you about formula, but they do get to talk to you about 'breastfeeding advice'...


Yes, and then when you fail (as of course you will) Aptamil is your chosen formula, they've been so 'supportive' and all.

Kind of reminds of me of how tobacco companies used to target children to get brand loyalty for when they grow up and start smoking ...

(no I'm not saying formula is like tobacco, just that the marketing approaches seem the same)

#5 Jenflea

Posted 17 December 2012 - 02:26 PM

My friend in the US told me she was given formula sachets after the birth of her first baby 6 years ago, not sure about the second nearly 3 years ago though. She was upset by the implications as well.

#6 RainyDays

Posted 17 December 2012 - 02:28 PM

QUOTE (Mummy Em @ 17/12/2012, 01:09 PM) <{POST_SNAPBACK}>
Yep, and I bet somewhere in there it states that while BF is best for baby, many parents successfully mixed feed. And also something about 'if' you are able to breastfeed. Setting up an expectation that BF is difficult and FF is more the norm.


Breast feeding IS difficult, IMO, and its just as problematic saying it's not.



#7 nup

Posted 17 December 2012 - 02:36 PM

QUOTE (SlinkyMalinki @ 17/12/2012, 03:28 PM) <{POST_SNAPBACK}>
Breast feeding IS difficult, IMO, and its just as problematic saying it's not.


Which is why it's important to support women through the learning process rather than pushing them to an easy solution

#8 CherrySunday

Posted 17 December 2012 - 02:43 PM

I've seen it too, and am very cynical about the kids of advice they would give.

and this:
QUOTE
In America (where they seem to have no policy on the marketing of Formula like here), one formula company gives out 'Breastfeeding Kits' a the hospital/GP clinics which contains amongst other things sachets of formula for those times "you just don't have enough milk". It was a couple of years ago now so not sure if they still do it. I wrote them off an email and they came back with all sorts of justifications.

is just disgusting, but unfortunately unsurprising sad.gif

#9 Llama in Pyjamas

Posted 17 December 2012 - 03:46 PM

It's how they are getting around the restrictions on advertising.. Pure and simple. Really would like to see examples of some of the Breastfeeding advice they give out.  I wonder how accurate it is.

Needless to say if and when I needed help, I saught out credible advice from ABA and lactation consultants.  
Simply put, every woman who wishes to breastfeed should be provided with the best possible advice and help to support this choice.

#10 Ange remplie

Posted 17 December 2012 - 03:49 PM

Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.

#11 JapNFeral

Posted 17 December 2012 - 03:50 PM

QUOTE (blithely2 @ 17/12/2012, 03:36 PM) <{POST_SNAPBACK}>
Which is why it's important to support women through the learning process rather than pushing them to an easy solution

For many women it is the solution and I resent the implication its 'easy'.

#12 asdf89

Posted 17 December 2012 - 03:51 PM

Advertising formula for babies by stealth.

#13 Princess.cranky.pants

Posted 17 December 2012 - 04:03 PM

QUOTE
My friend in the US told me she was given formula sachets after the birth of her first baby 6 years ago, not sure about the second nearly 3 years ago though. She was upset by the implications as well.


I wish I was given formula sachets and information on bottle feeding after the birth of my first baby. Breastfeeding was so much harder then I ever though it would be. I had no choice but to bottle feed in the end and had no idea what I was doing. I would rather get professional advice than stand in the supermarket just about in tears and having no idea what formula to buy for my baby.

If formula companies provide unbiased advice (no pushing BF or FF) then I would go for it.

QUOTE
Which is why it's important to support women through the learning process rather than pushing them to an easy solution


Formula feeding can be far from easy. There is very little support and information available.

#14 Fright bat

Posted 17 December 2012 - 04:12 PM

There was a thread about baby juice the other day, where a LOT of people were saying that companies should be able to sell what they want and people have a right to choose, and they didn't want a 'nanny state' restricting the sale of juice for babies.

Now we have a thread where people are super upset that formula sachets are given out in hospital.

What is this wierd EB double think?


(FYI I am all for banning formula advertising AND baby juice)

#15 Guest_3Keiki_*

Posted 17 December 2012 - 04:13 PM

QUOTE (Ange Vert @ 17/12/2012, 04:49 PM) <{POST_SNAPBACK}>
Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.



QUOTE (JAPN2 @ 17/12/2012, 04:50 PM) <{POST_SNAPBACK}>
For many women it is the solution and I resent the implication its 'easy'.



Thank you!


#16 VeritasVinum

Posted 17 December 2012 - 04:38 PM

Madame catty the problem is once you decide to FF everyone drops you like a hot potato.

I am with AV on this.

From ABA it had to be one or the other. Same with LC. when seeking advice from health professionals they would not provide support.



#17 CallMeFeral

Posted 17 December 2012 - 04:53 PM

QUOTE (Ange Vert @ 17/12/2012, 04:49 PM) <{POST_SNAPBACK}>
Quite honestly, I might have welcomed a source of advice which

a) wasn't pushing an exclusive breastfeeding at all cost agenda, and
b) was willing to help me think through how to mix feed so DD got the most advantage.

That sort of help wasn't available, and the "help" which was available was actually quite harmful, so I'll not be too quick to slam this sort of thing.


Yes but this is like the frying pan and the fire. YES there should be a source of unbiased advice on ALL the options out there.
NO it's not likely to come from somewhere that profits from getting you to formula feed. At least you know that the breastfeeding extremists are solely full of good intentions (however misguided), rather than manipulating you for profit.

It's like putting a tobacco company in charge of the Quitline.

#18 katpaws

Posted 17 December 2012 - 04:56 PM

QUOTE
I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.


Is that why you buy it in gold tins???



#19 ~sydblue~

Posted 17 December 2012 - 05:03 PM

QUOTE (CallMeAliG @ 17/12/2012, 05:53 PM) <{POST_SNAPBACK}>
Yes but this is like the frying pan and the fire. YES there should be a source of unbiased advice on ALL the options out there.
NO it's not likely to come from somewhere that profits from getting you to formula feed. At least you know that the breastfeeding extremists are solely full of good intentions (however misguided), rather than manipulating you for profit.

It's like putting a tobacco company in charge of the Quitline.

My bold. Some of these extremists cause more trouble than they actually do good.

QUOTE
I would really like to see formula sold in pharmacies only as it's too important to be sold in the supermarket.

Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).

#20 Liv_DrSperm_sh

Posted 17 December 2012 - 05:22 PM

QUOTE (blithely2 @ 17/12/2012, 03:36 PM) <{POST_SNAPBACK}>
Which is why it's important to support women through the learning process rather than pushing them to an easy solution


easy solution? Give me a fracking break!

MC, I think a better solution would be a more balanced agenda in health care professionals that deal with newborns. Proper support and advice for ALL forms of feeding would help mothers. Pushing breastfeeding is obviously important, but there are many circumstances where formula or mixed feeding is the next best option this should be presented appropriately. Sticking formula in pharmacies is not the solution to improving feeding support!

#21 CallMeFeral

Posted 17 December 2012 - 05:23 PM

QUOTE (~sydblue~ @ 17/12/2012, 06:03 PM) <{POST_SNAPBACK}>
My bold. Some of these extremists cause more trouble than they actually do good.


Sure, so address that. Not 'balance' it by providing advice that is motivated by money. That's ridiculous.

QUOTE (~sydblue~ @ 17/12/2012, 06:03 PM) <{POST_SNAPBACK}>
Yep, sell it only in pharmacies and then see the prices become much more expensive and parents who can't afford the formula move their babies straight on to cows milk or carnation milk(like a lot did years ago).

Supermarkets are not the fount of low prices you seem to think they are. Our local chemists are all a little to a lot cheaper than the supermarket.

#22 Paddlepop

Posted 17 December 2012 - 05:27 PM

Madame Catty: do you really think that a pharmacy would provide unbiased advice, information and support? A pharmacy is a business who is there to make money, and most a part of a large national chain of some sort.

You obviously have never bought a tin of formula. I have. Many times. DD was FF from 2 days old. Whenever I have bought formula from a pharmacy they haven't given me advice, information or support. They simply processed the transaction.

When I have bought formula from a supermarket they simply processed the transaction. No difference. In no way was the pharmacy the better place to buy formula. The only reason I have bought formula from a pharmacy is when they have had a better price than the supermarket.

Restricting the sale of formula to fewer places would only result in price increases and greater difficulty in obtaining it. How would that be of benefit to a baby?

For those who would like some formula feeding support, try this website. It was set up by some Queensland mums who were frustrated by the lack of information and support available for FF mums and dads. They also have information on combined feeding.
http://www.bottlebabies.org/

#23 greengoddess

Posted 17 December 2012 - 05:29 PM

QUOTE (Princess.cranky.pants @ 17/12/2012, 05:03 PM) <{POST_SNAPBACK}>
If formula companies provide unbiased advice (no pushing BF or FF) then I would go for it.


As if! Why would they promote something that cuts into their profits? Formula manufacturers are not altruistic entities, in it for the good of the children!

Here's a nice piece outlining how subtle the advertising messages can be.



#24 KatakaGeoGirl

Posted 17 December 2012 - 05:36 PM

Well they've just achieved exactly what they intended to from a marketing point of view ;-P

#25 Natttmumm

Posted 17 December 2012 - 05:46 PM

I don't get the comparison between formula and cigarettes. Seriously you must be crazy




0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

 

Vote in our Parents' Choice Awards

Vote now and you could win a a share of $2500 worth of prizes including a Redsbaby Jive, an ErgoBaby 360, and $1500 cash.

'I will defend my son's right to wear a tutu'

Three-year-old boy Roo likes to wear tutus and, until now, it hasn't been a problem.

Chinese sign up toddlers for chief executive classes

CHILDREN as young as three are being enrolled in "chief executive courses" in China as pushy parents become obsessed with giving their offspring an advantage over their young peers.

Free ticket offer

Pinky Mckay joins us again at the Essential Baby & Toddler Show presented by Blackmores with her expert baby settling advice. Register now for your free ticket.

The 'best little baby' and the police officer who rescued him

"And just in my head, I'm a father myself, and I couldn't sit there and let him ... I couldn't let him sit in that."

Olympian sells medal to pay for child's cancer treatment

An Olympian has sold his medal to help fund cancer treatment for a 3-year-old boy.

Family of mum who took her own life speak out about PND

From the outside it looked like Allison Goldstein was blissfully happy. She had a new baby, a loving husband, and was part of a close knit-family.

For the festival lover in all of us

Pre-book & Save 50%. Get your tickets now for Kidtopia Festival. 7-9 October 2016 Parramatta Park, Sydney.

BuggyCart solves the dilemma of shopping with a pram

Ducking to the shops for some groceries is a whole other ballgame once you have a baby.

Viral photo shows powerful moment before second baby's arrival

While our second baby was very much wanted, I wondered if I could love another baby as much as I loved my first.

What does a baby with whooping cough sound like? Sometimes like this

It's a heartbreaking video that's difficult to watch, but that's just what Sydney mum of two Sandra wants people to do.

Cheers! Why we're all happy to be bad mothers now

A new generation of mums is resisting the pressure to be "perfect" - and revelling in their naughty side?

Dealing with mealtime fussiness: mums share their tips

It can be frustrating, worrying, and turn into a battle of wills - but it doesn't have to be like that

Why having a puppy is like parenting a child

Despite being a dog owner and a parent, I've never been able to relate to the idea that the two have many similarities – until now.

Baby Joey is sleeping star in adorable photos

When photographer mum Laura Izumikawa puts her baby daughter down to sleep, the last thing on her mind is rest.

The necessity of 'Do not disturb' signs for napping babies

Needless to say, the last thing any mum wants is for someone to loudly knock on the door and wake their sleeping cherub.

Mum's brutal truth about c-section: 'This is not the easy way out'

A new mum has shared photos of her caesarean section scar to prove she did not "take the easy way out" when giving birth to her son.

Twins give birth in same hospital just hours apart

Leanne went into labour on July 28, and remarkably, her twin sister Natalie soon followed.

Goki Ride-On cars for toddlers

Toddlers just love to ride on anything with wheels but will often reject the pram once they can walk.

Letting your health slide as you look after the kids? Here's how to get out of the trap

It's time to start prioritising our own health, as well as the health of our children, to avoid longer lasting health challenges.

How to child-proof every room in your house

A guide to making your home a safer place for little ones.

Portable pool safety reminder after toddler's death

The drowning of a Hobart toddler has prompted a coroner to remind the community that even inflatable and portable pools must be fenced.

I have a clingy toddler - help!

"Nothing stops the clinginess - he cries when I put him down, no matter how long I hold him."

Woman sues after botched termination leads to motherhood

A 23-year-old mother is suing her GP and the public health system for thousands of dollars to support her son after her termination went wrong.

 
Advertisement
 

Top 5 Articles

Advertisement
 
 
 

What's hot on EB

Vote in our Parents' Choice Awards - and WIN!

Vote now and you could win a a share of $2500 worth of prizes including a Redsbaby Jive, an ErgoBaby 360, and $1500 cash.

For the festival lover in all of us

Pre-book & Save 50%. Get your tickets now for Kidtopia Festival. 7-9 October 2016 Parramatta Park, Sydney.

 

SYDNEY SHOW - 23-25 Sept

Essential Baby & Toddler Show - Sydney

The Essential Baby & Toddler Show, presented by Blackmores, will be held in Sydney on 23-25 September. Register for your free ticket now to save $20!

 
Advertisement
 
 
Essential Baby and Essential Kids is the place to find parenting information and parenting support relating to conception, pregnancy, birth, babies, toddlers, kids, maternity, family budgeting, family travel, nutrition and wellbeing, family entertainment, kids entertainment, tips for the family home, child-friendly recipes and parenting. Try our pregnancy due date calculator to determine your due date, or our ovulation calculator to predict ovulation and your fertile period. Our pregnancy week by week guide shows your baby's stages of development. Access our very active mum's discussion groups in the Essential Baby forums or the Essential Kids forums to talk to mums about conception, pregnancy, birth, babies, toddlers, kids and parenting lifestyle. Essential Baby also offers a baby names database of more than 22,000 baby names, popular baby names, boys' names, girls' names and baby names advice in our baby names forum. Essential Kids features a range of free printable worksheets for kids from preschool years through to primary school years. For the latest baby clothes, maternity clothes, maternity accessories, toddler products, kids toys and kids clothing, breastfeeding and other parenting resources, check out Essential Baby and Essential Kids.