Jump to content

New beauty salon in W.A
Best way too get the word out there?


  • Please log in to reply
18 replies to this topic

#1 Candyley

Posted 23 November 2012 - 11:17 AM

Hi guys,

So a week ago we opened a new beauty salon in Perth, it used to be a salon before we took it over but as far as I understand it was not the best of salons so didn't have too many clients to hand over.  It is in a prime location, lots of traffic etc but really just want to get the word out there again that it is under new management and hs re opened.

So far we have done lots of brochure and a specials voucher mail box drop off around the local areas, looking into doing a scoopon, thinking of maybe starting a business fb page?  We have decent signage out the front and thinking of doing an add in the local newspaper?

Do you know of any other great ways to reel the clients back in?

Any help will be greatly appreciated!

Cheers

#2 Jacina

Posted 23 November 2012 - 11:22 AM

QUOTE (Shizella @ 23/11/2012, 12:17 PM) <{POST_SNAPBACK}>
Hi guys,

So a week ago we opened a new beauty salon in Perth, it used to be a salon before we took it over but as far as I understand it was not the best of salons so didn't have too many clients to hand over.  It is in a prime location, lots of traffic etc but really just want to get the word out there again that it is under new management and hs re opened.

So far we have done lots of brochure and a specials voucher mail box drop off around the local areas, looking into doing a scoopon, thinking of maybe starting a business fb page?  We have decent signage out the front and thinking of doing an add in the local newspaper?

Do you know of any other great ways to reel the clients back in?

Any help will be greatly appreciated!

Cheers


where is it?

#3 weepingangel

Posted 23 November 2012 - 11:22 AM

Networking with other small businesses on FB? I know they have ones for Perth..Mums in business that sort of thing? Maybe they would have some good ideas.

But what you said sounds good. Maybe Under New Management type ads? Opening specials?

Try advertising in places where there are likely to be lots of mums?

I avoid those scoopon deals.

Where in Perth are you?


#4 Candyley

Posted 23 November 2012 - 11:27 AM

Thanks guys.

We are located in Vic Park right on the cafe strip.

Yeah I think we need to get the word out that it is under new mangement.
Exactly I am a bit hesitant to be honest on doing a scoopon deal.

#5 SeaPrincess

Posted 23 November 2012 - 12:08 PM

Put a post in the WA thread.
Window signage - get bright, fresh 'Under new management' signs painted on the windows.
Have you changed the name/look of the salon? Changing its appearance would make a difference as people will notice it.

Speak to the post office about a post-box leaflet drop.  I used to work for a training company that would do drops into post boxes to locate companies looking for trainees.  You'll get a lot of local businesses whose employees might be looking for somewhere convenient as well as local residents.

Do you do hair?  I am on the lookout for a new hairdresser and Vic Park is quite convenient - I have handy babysitters nearby.

#6 Candyley

Posted 23 November 2012 - 12:17 PM

I don't think I'm allowed to advertise it in the WA thread???
No we don't do hair unfortunately sad.gif we do hair removal and lots more original.gif)))

#7 Bwok~Bwok

Posted 23 November 2012 - 12:22 PM

I'd set up a FB page. Then join the EB WA Mum's on FB and ask the girls to share it on their pages for you original.gif

#8 Candyley

Posted 23 November 2012 - 12:28 PM

Thanks Bwok-Bwok,  I don't really "know" anyone here in eb land from W.A, its hard to tak about it on the WA thread as it will b seenas advertising I guess.

I think a fb page is a good idea.

#9 weepingangel

Posted 23 November 2012 - 12:32 PM

When you set up your FB page, there is a link in the WA area for our WA EB mums FB page. It's in the meet up thread original.gif


#10 Bwok~Bwok

Posted 23 November 2012 - 12:35 PM

QUOTE
Thanks Bwok-Bwok, I don't really "know" anyone here in eb land from W.A, its hard to tak about it on the WA thread as it will b seenas advertising I guess.


No not on here - EB won't allow your to advertise. Link your FB page to the EB FB page. It has the WA EB members on it. original.gif


Edited by Bwok~Bwok, 23 November 2012 - 12:37 PM.


#11 causeway

Posted 23 November 2012 - 01:03 PM

Package deals...

Bring a friend deals.... include glass of champagne, cheese, fruit???

Do you do late nights?

Perhaps have a monthly special.... special pricing for making bookings on slow days

Similar to coffee cards.... buy 5, get one free etc. Or spend $500 get 10% off, sort of thing.

The BEST marketing tool I have seen used by a Beauty Therapist is to have a gift voucher special. This salon had a buy minimum $100 of gift vouchers and you got $100 free. So, basically half price. Catch was they had to be used within a specified timeframe ie: 3 months and could only be used by the person who's name was on it, so no giving them away. It means that you get the money sitting in your account and guaranteed business through the door. People bought $1000 gift vouchers... it was amazing and she did it twice a year to encourage business during slow times.

If you make your conditions clear, this could work for you and generate new business.

Good luck

#12 Giota

Posted 23 November 2012 - 01:08 PM

Have you thought about offering infuencial people {bloggers, newspaper, local magazine} to have a free blow dry/ up do or even cut. I was recently invited by the Blow Dry Bar to experience their new store and if I like it, I can write about it!

A local salon in my area does facebook sales with gift vouchers as the above poster wrote. Check out their facebook page and look at what other hairdressers are doing. Facebook is essential these day!

Try not to cut prices but add value.

#13 Candyley

Posted 23 November 2012 - 03:28 PM

Wow thank ou so much everyone.

I have sent a request to the WA EB FB page what an awesome idea!

So we do open late evenings and I have had made some of those loyalty "coffee" type cards too.
Causewa that is a fabulous idea about the gift vouchers, do you know if people could buy them for others or were you saying the vouchers had to have their own numbr on them?

Wolongongirl is it best to ring or write to writers etc?

#14 SeaPrincess

Posted 23 November 2012 - 05:51 PM

I've just had an email from my beauty salon - buy 3 or more gift vouchers for Christmas and get a free Back & Shoulder Massage or Microdermabrasion Facial. Limited time to purchase.    Possibly better for you than a buy 1 get 1 free.

#15 beaglebaby

Posted 23 November 2012 - 06:03 PM

Avoid scoopon etc as you rarely get return customers and I have heard of companies having trouble getting money from the promoter:(

See if the local schools have a christmas raffle coming up and donate a voucher, it is a great way to get some cheap publicity with your target audience.

#16 causeway

Posted 23 November 2012 - 06:59 PM

Yes, you could buy for others... Eg. I could get my mum a $100 voucher, but give her 2x $100 so she didnt have to spend it all in one hit. I think the reason behind min $100 was so people had premium luxury services, not just a wax & mani! Good luck

#17 BRB

Posted 23 November 2012 - 07:24 PM

FB page for sure. It's also a great way to
Keep your clients up to date with upcoming specials etc.
I personally think scoopon etc is a great way to get clients in the door and winning them over - if they are happy with ur service they will come back, however scoopon take a big cut so try some if the other guys and I've heard you can negotiate. In saying that I believe these companies take 35-50% so maybe ud be better off doing a super dooper opening special - $30 facials,$50 pedi's etc, that way the $ isI all yours and locals can try your services.  
Word of mouth is the best so a referral offer for clients or bring a friend deals work well. I'd also offer the girls in the local hairdressing salon a free or Half price treatment - they are likely to spread the word for you original.gif good luck

#18 neddyteddy

Posted 23 November 2012 - 07:39 PM

I have a salon as well, I would avoid scoopon as other have suggested. It usually attracts bargain hunters that never return. THey take make you advertise a service at half price then take half of that... i.e. you end up with $25 for a $100 treatment. It is impossible to keep high stands up with these cuts. Value add rather than discount. Referral schemes are a great incentive. Word of mouth is your most powerful tool.

Do a launch night, get your skincare company involved. Hopefully they have a skin scanner and you can do extensive consultations for you clients and get them onto your skincare if that is your passion. Promote what you love and the rest should follow.

Best of luck original.gif

#19 Candyley

Posted 24 November 2012 - 12:28 AM

Thank you all so much for the helpful replies I'm truly grateful.

Fb page is now up and running!

I love the bring a friend idea and a free treatment with gift vouchers, such great ideas, word of mouth is the best thing.





1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users

 

Ada Nicodemou: 'I can never be completely happy again'

Home and Away actress Ada Nicodemou has opened up about the loss of her stillborn baby.

10 things to consider when you're thinking about trying for a baby

Before you start tracking your menstrual cycle and reading up on the best positions to get pregnant, there are a few other things you may want to consider.

Baby Gammy's dad tries to claim charity money

The biological father of baby Gammy has reportedly tried to access charity money raised for the little boy's medical costs.

How special surgery and IVF can create a post-vasectomy baby

Cricket legend Glenn McGrath and his second wife Sara are expecting their first child together, thanks to IVF and a delicate surgical sperm retrieval process that helped the couple to conceive.

Belle Gibson's mother 'disgusted and embarrassed'

The mother of disgraced wellness blogger Belle Gibson has accused her daughter of lying about her childhood in an attempt to garner public sympathy.

Life On Mars

It's men who need 'retraining', not women

We are all responsible for our own behaviour. Telling victims to harden up is wrong.

Doctor's mobile phone 'left inside c-section mum'

A new mum claims a doctor left his mobile phone inside her after delivering her baby via caesarean section.

I'm a mum and I'm following my dreams

I want my kids to know that no matter what happens in life, you can still be who it is that you've always wanted to be.

Those first daycare days

I had this innate 'mum' moment the other day.

'If one person had listened, my life would have been so different'

Katherine's father will die in prison for the horrifying sexual abuse of his daughter. Yet she is the one with the true life sentence.

Couple to celebrate terminally ill baby's birthday in unique way

Baby Jai Bishop has lived at Starship Hospital for the past seven months, with his parents flying back and forth from Hokitika, 1100km away, to be by his side.

This new plan undermines breastfeeding and baby health at everyone's expense

Mothers, babies, the health system and the wider society are going to pay the price of this new budget.

Trying to understand why your baby is upset

Working out what?s underlying your baby's fussiness can be a case of trial and error. Here are a few common causes and how you can remedy each one.

When those you love judge your parenting

In today's society, never has it been harder to parent without judgment. But what about when judgment is coming from closer to home?

Don't play the victim blame game with family violence

It's not a woman's job to teach violent men how to behave.

11 truths about having two under two

When I told my mothers? group that my husband and I had started trying for our second baby they told me I was crazy. Now I can see why.

'How do you say goodbye to someone you've only just started to get to know?'

New mum Sarah Sutton was faced with a shattering scenario no person should have to endure.

It's a ... boy! Couple welcomes son number 13

"It's a boy!" That's the phrase Kateri Schwandt has heard in labour delivery ward for the 13th time in her life.

Six reasons to go for a walk

Can't find time to get to the gym? It could be just as beneficial to put your baby in the stroller and go for a walk.

Seven questions you should be asking about your health cover

If the last time you assessed your health cover was five years ago, there?s a chance it may no longer suit your needs. To ensure it?s still right for your family, click here for seven questions to ask.

 
Advertisement
 
Advertisement
 
 
 

What's hot on EB

Where are the childcare places?

It?s all very well to encourage women to work if they choose to, but how can the measures lead to increased workforce participation when women are once again left holding the baby?

The pain of not having babies and not knowing why

After seven years of wishing, hoping, crying, punching pillows and shouting "why me?!", the end result is more than I ever thought possible.

Getting your family finances in order

Whether you're after a new car for a growing family, a bigger house, or are just fixing up your finances, here are the basics on borrowing.

Mum shares graphic selfie to warn against tanning

A mum has shared a graphic photo of her skin cancer treatment as a warning to others.

Does parenthood make us happier?

We can certainly gain higher levels of happiness when we become parents, but the trick is to not get overwhelmed by the pressures of raising our kids.

No, having a dog is not like having a human child

It's obvious these people dote on their pets, but they're barking up the wrong tree.

Toddler styling

Seven things my toddler taught me about my home

My standards at home were never that high but having a two-year-old has taught me to be cool with chaos.

Australia's top baby names of 2014

The numbers have been crunched and it's official: Australian parents are having a bit of an 'O' moment.

How to set up the perfect nursery for your baby

You'll soon be meeting your baby, but you've got one big task to get done first: setting up a comfy, calming nursery you'll both be able to enjoy.

Childcare rebate: tougher rules for stay-at-home mums

A new form of activity testing will be introduced to ensure the highest subsidies go to parents who contribute the most to the workforce.

The women who desperately need more support in pregnancy

For women suffering from chronic morning sickness or hyperemesis gravidarum, pregnancy can be the roller coaster from hell.

When labour doesn't happen and you're induced

I never actually went into labour - so by 42 weeks I was booked in for induction.

Mum's grief for triplets inspires change

The death of Sophie Smith's triplet baby boys has motivated the half-marathon mother and her team to raise $1.25 million for charity.

The best advice for treating head lice

Just like a horror movie ... THEY'RE BAAAAAACK. So what works in treating and avoiding head lice and nits?

Overdue and over it

A watched womb never labours ... or at least mine didn't.

Parenting an early walker

Watching your child take their first wobbly steps is one of the best parenting highs you'll ever experience. But with that high comes a new reality.

Baby-led weaning worked for us

My baby wasn't interested in food - until we tried something new. Now she's eating it all, and it often comes from my plate.

'Paralysed bride' becomes a mum

Rachelle Friedman Chapman was preparing to marry the man of her dreams when tragedy struck four years ago.

 

Top baby names

Baby Names

The numbers are in and we can now bring you the 2014 top baby name list for Australia.

 
Advertisement
 
 
Essential Baby and Essential Kids is the place to find parenting information and parenting support relating to conception, pregnancy, birth, babies, toddlers, kids, maternity, family budgeting, family travel, nutrition and wellbeing, family entertainment, kids entertainment, tips for the family home, child-friendly recipes and parenting. Try our pregnancy due date calculator to determine your due date, or our ovulation calculator to predict ovulation and your fertile period. Our pregnancy week by week guide shows your baby's stages of development. Access our very active mum's discussion groups in the Essential Baby forums or the Essential Kids forums to talk to mums about conception, pregnancy, birth, babies, toddlers, kids and parenting lifestyle. Essential Baby also offers a baby names database of more than 22,000 baby names, popular baby names, boys' names, girls' names and baby names advice in our baby names forum. Essential Kids features a range of free printable worksheets for kids from preschool years through to primary school years. For the latest baby clothes, maternity clothes, maternity accessories, toddler products, kids toys and kids clothing, breastfeeding and other parenting resources, check out Essential Baby and Essential Kids.