Jump to content

New beauty salon in W.A
Best way too get the word out there?


  • Please log in to reply
18 replies to this topic

#1 Candyley

Posted 23 November 2012 - 11:17 AM

Hi guys,

So a week ago we opened a new beauty salon in Perth, it used to be a salon before we took it over but as far as I understand it was not the best of salons so didn't have too many clients to hand over.  It is in a prime location, lots of traffic etc but really just want to get the word out there again that it is under new management and hs re opened.

So far we have done lots of brochure and a specials voucher mail box drop off around the local areas, looking into doing a scoopon, thinking of maybe starting a business fb page?  We have decent signage out the front and thinking of doing an add in the local newspaper?

Do you know of any other great ways to reel the clients back in?

Any help will be greatly appreciated!

Cheers

#2 Jacina

Posted 23 November 2012 - 11:22 AM

QUOTE (Shizella @ 23/11/2012, 12:17 PM) <{POST_SNAPBACK}>
Hi guys,

So a week ago we opened a new beauty salon in Perth, it used to be a salon before we took it over but as far as I understand it was not the best of salons so didn't have too many clients to hand over.  It is in a prime location, lots of traffic etc but really just want to get the word out there again that it is under new management and hs re opened.

So far we have done lots of brochure and a specials voucher mail box drop off around the local areas, looking into doing a scoopon, thinking of maybe starting a business fb page?  We have decent signage out the front and thinking of doing an add in the local newspaper?

Do you know of any other great ways to reel the clients back in?

Any help will be greatly appreciated!

Cheers


where is it?

#3 weepingangel

Posted 23 November 2012 - 11:22 AM

Networking with other small businesses on FB? I know they have ones for Perth..Mums in business that sort of thing? Maybe they would have some good ideas.

But what you said sounds good. Maybe Under New Management type ads? Opening specials?

Try advertising in places where there are likely to be lots of mums?

I avoid those scoopon deals.

Where in Perth are you?


#4 Candyley

Posted 23 November 2012 - 11:27 AM

Thanks guys.

We are located in Vic Park right on the cafe strip.

Yeah I think we need to get the word out that it is under new mangement.
Exactly I am a bit hesitant to be honest on doing a scoopon deal.

#5 SeaPrincess

Posted 23 November 2012 - 12:08 PM

Put a post in the WA thread.
Window signage - get bright, fresh 'Under new management' signs painted on the windows.
Have you changed the name/look of the salon? Changing its appearance would make a difference as people will notice it.

Speak to the post office about a post-box leaflet drop.  I used to work for a training company that would do drops into post boxes to locate companies looking for trainees.  You'll get a lot of local businesses whose employees might be looking for somewhere convenient as well as local residents.

Do you do hair?  I am on the lookout for a new hairdresser and Vic Park is quite convenient - I have handy babysitters nearby.

#6 Candyley

Posted 23 November 2012 - 12:17 PM

I don't think I'm allowed to advertise it in the WA thread???
No we don't do hair unfortunately sad.gif we do hair removal and lots more original.gif)))

#7 Bwok~Bwok

Posted 23 November 2012 - 12:22 PM

I'd set up a FB page. Then join the EB WA Mum's on FB and ask the girls to share it on their pages for you original.gif

#8 Candyley

Posted 23 November 2012 - 12:28 PM

Thanks Bwok-Bwok,  I don't really "know" anyone here in eb land from W.A, its hard to tak about it on the WA thread as it will b seenas advertising I guess.

I think a fb page is a good idea.

#9 weepingangel

Posted 23 November 2012 - 12:32 PM

When you set up your FB page, there is a link in the WA area for our WA EB mums FB page. It's in the meet up thread original.gif


#10 Bwok~Bwok

Posted 23 November 2012 - 12:35 PM

QUOTE
Thanks Bwok-Bwok, I don't really "know" anyone here in eb land from W.A, its hard to tak about it on the WA thread as it will b seenas advertising I guess.


No not on here - EB won't allow your to advertise. Link your FB page to the EB FB page. It has the WA EB members on it. original.gif


Edited by Bwok~Bwok, 23 November 2012 - 12:37 PM.


#11 causeway

Posted 23 November 2012 - 01:03 PM

Package deals...

Bring a friend deals.... include glass of champagne, cheese, fruit???

Do you do late nights?

Perhaps have a monthly special.... special pricing for making bookings on slow days

Similar to coffee cards.... buy 5, get one free etc. Or spend $500 get 10% off, sort of thing.

The BEST marketing tool I have seen used by a Beauty Therapist is to have a gift voucher special. This salon had a buy minimum $100 of gift vouchers and you got $100 free. So, basically half price. Catch was they had to be used within a specified timeframe ie: 3 months and could only be used by the person who's name was on it, so no giving them away. It means that you get the money sitting in your account and guaranteed business through the door. People bought $1000 gift vouchers... it was amazing and she did it twice a year to encourage business during slow times.

If you make your conditions clear, this could work for you and generate new business.

Good luck

#12 Giota

Posted 23 November 2012 - 01:08 PM

Have you thought about offering infuencial people {bloggers, newspaper, local magazine} to have a free blow dry/ up do or even cut. I was recently invited by the Blow Dry Bar to experience their new store and if I like it, I can write about it!

A local salon in my area does facebook sales with gift vouchers as the above poster wrote. Check out their facebook page and look at what other hairdressers are doing. Facebook is essential these day!

Try not to cut prices but add value.

#13 Candyley

Posted 23 November 2012 - 03:28 PM

Wow thank ou so much everyone.

I have sent a request to the WA EB FB page what an awesome idea!

So we do open late evenings and I have had made some of those loyalty "coffee" type cards too.
Causewa that is a fabulous idea about the gift vouchers, do you know if people could buy them for others or were you saying the vouchers had to have their own numbr on them?

Wolongongirl is it best to ring or write to writers etc?

#14 SeaPrincess

Posted 23 November 2012 - 05:51 PM

I've just had an email from my beauty salon - buy 3 or more gift vouchers for Christmas and get a free Back & Shoulder Massage or Microdermabrasion Facial. Limited time to purchase.    Possibly better for you than a buy 1 get 1 free.

#15 beaglebaby

Posted 23 November 2012 - 06:03 PM

Avoid scoopon etc as you rarely get return customers and I have heard of companies having trouble getting money from the promoter:(

See if the local schools have a christmas raffle coming up and donate a voucher, it is a great way to get some cheap publicity with your target audience.

#16 causeway

Posted 23 November 2012 - 06:59 PM

Yes, you could buy for others... Eg. I could get my mum a $100 voucher, but give her 2x $100 so she didnt have to spend it all in one hit. I think the reason behind min $100 was so people had premium luxury services, not just a wax & mani! Good luck

#17 BRB

Posted 23 November 2012 - 07:24 PM

FB page for sure. It's also a great way to
Keep your clients up to date with upcoming specials etc.
I personally think scoopon etc is a great way to get clients in the door and winning them over - if they are happy with ur service they will come back, however scoopon take a big cut so try some if the other guys and I've heard you can negotiate. In saying that I believe these companies take 35-50% so maybe ud be better off doing a super dooper opening special - $30 facials,$50 pedi's etc, that way the $ isI all yours and locals can try your services.  
Word of mouth is the best so a referral offer for clients or bring a friend deals work well. I'd also offer the girls in the local hairdressing salon a free or Half price treatment - they are likely to spread the word for you original.gif good luck

#18 neddyteddy

Posted 23 November 2012 - 07:39 PM

I have a salon as well, I would avoid scoopon as other have suggested. It usually attracts bargain hunters that never return. THey take make you advertise a service at half price then take half of that... i.e. you end up with $25 for a $100 treatment. It is impossible to keep high stands up with these cuts. Value add rather than discount. Referral schemes are a great incentive. Word of mouth is your most powerful tool.

Do a launch night, get your skincare company involved. Hopefully they have a skin scanner and you can do extensive consultations for you clients and get them onto your skincare if that is your passion. Promote what you love and the rest should follow.

Best of luck original.gif

#19 Candyley

Posted 24 November 2012 - 12:28 AM

Thank you all so much for the helpful replies I'm truly grateful.

Fb page is now up and running!

I love the bring a friend idea and a free treatment with gift vouchers, such great ideas, word of mouth is the best thing.





1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users

 

RPA hospital contacting mums after discovering vaccine storage fault

Sydney's Royal Prince Alfred Hospital (RPA) is trying to contact women who had babies at the facility after discovering a fault in a refrigerator containing vaccines.

'Nutella' not a baby name, French court says

A French court has blocked parents from naming their baby girl after the hazelnut spread Nutella, arguing it would make her the target of mockery.

Why I'm never calling myself 'just a mum' again

I’ve grown three human beings. I feed them, dress them, teach them, care for them and love them 24 hours a day. Yet for eight years, when I meet new people and they’ve asked me what I do, I tell them: “I’m just a mum”.

Rosie Batty named 2015 Australian of the Year

One year ago, Rosie Batty could not have imagined she'd be where she is. Tonight the grieving mum who put domestic violence on the national agenda was named Australian of the Year.

Five reasons to hug more

Hugging – some of us thrive on it, even depend on it – and then there are those who don't care for it really. So, are they missing out?

Help - my three-year-old has started throwing tantrums

My daughter never went through the "terrible twos" but began throwing wild tantrums shortly after her third birthday.

That's commitment

First peek at Sonia Kruger's daughter Maggie

"She smells so good, I could eat her," Kruger tells co-host David Campbell.

Mum assists in own caesarean surgery

A mum who partly delivered her own twins during a caesarean has encouraged other women to take control of their birthing experience.

How to handle common childhood regressions

Regression can be a natural and common part of development prompted by a variety of factors, but that doesn't make it less frustrating.

Disgruntled dad's pram ad goes viral

When buying a second hand pram, there are lots of things to take into consideration. 

Man discovers he's a dad after finding 55-year-old letter

Discovering you are about to father a baby is startling enough - never mind finding out you have a 61-year-old son.

15 thoughts mums have during a tantrum

Ranging from mild to feral and triggered by events both minor and major, tantrums certainly keep life interesting.

Natural pain relief in the early stages of labour

While managing labour pains on your own can be daunting, there are a number of natural pain relief options to help you cope until you are admitted to hospital.

Forgotten Baby Syndrome claims the life of toddler

One baby dies every eight days in the back of a car in the US, victims of 'forgotten baby syndrome'.

For a brief time, I was touched by an angel

For a brief time, I was touched by an angel. You stole my heart, and changed me into the women I am today.

Chrissie Swan has reached her "sex quota"

Chrissie Swan says she and her partner have sex once a year due to her fear of falling pregnant.

Chinese woman gives birth to quintuplets

After six years of trying for a baby, a couple’s dreams have come true many times over after the mum gave birth to quintuplets this week.

Five-year-old shoots nine-month-old brother dead

A nine-month-old baby boy died on Monday after he was shot in the head by his five-year-old brother in their grandfather's home.

'Is that baby yours?'

She is my daughter. I gave birth to her. I nurse her. But she doesn't have any of my genes.

Episiotomy in childbirth: not just 'a little snip'

Episiotomies have a place in maternity care – and can occasionally save lives – but should not be performed routinely.

Win an Octonauts prize pack

To celebrate the launch of Octonauts Live! Operation Reef Shield, a spectacular underwater adventure live on stage, we are giving away an amazing Octonauts prize pack to one lucky fan.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

 
Advertisement
 
Advertisement
 
 
 

What's hot on EB

Stars help save choking babies

It's an important lesson to learn, but one that busy new mums and dads might overlook until it's too late.

New Girl star Zooey Deschanel pregnant

Actress Zooey Deschanel is expecting her first child with her producer boyfriend Jacob Pechenik.

16 times 'dad reflexes' saved the day

Of course, in some cases they may be the ones who actually got their child into a precarious position in the first place, but we'll ignore that for now.

Couple's 'non-traditional' pregnancy announcement goes viral

Knowing you are not the father of your pregnant wife's baby would usually indicate a rocky relationship ahead for traditional parents.

The trials and tribulations of identical triplet newborns

Pip Donnelly is still playing spot the difference with her newborn identical triplets, Isabelle, Georgina and Frankie.

Win an Octonauts prize pack

To celebrate the launch of Octonauts Live! Operation Reef Shield, a spectacular underwater adventure live on stage, we are giving away an amazing Octonauts prize pack to one lucky fan.

Earthquake baby thriving five years on

Jenny Alexis is lucky to be alive after spending four days buried in the rubble of the 2010 Haitian earthquake, but now she's a thriving five year old.

Please don't say I'm lucky because I was adopted

On the one hand I was having a regular life with friends and sports and sleepovers and school. But I was also always wondering: Did my mother love me? What was wrong with me?

An open letter to non-parents who offer advice on child-rearing

Kitty, when you’re the parent of my child you’re welcome to wade in with an opinion – but until then, I’d prefer you to have a supportive ear and a glass of wine ready.

Couple arrested over baby gun video

A US couple faces charges after investigators say they found mobile phone videos showing the woman's 12-month-old daughter putting a handgun in her mouth.

NSW Health dumps 10-year limit on frozen embryos

A 10-year time limit on storing frozen embryos that were created with donor sperm has been dropped by the NSW government.

How my happy-go-lucky husband became a monster

Sharan Nicholson-Rogers watched her husband change from a happy-go-lucky police officer into an unpredictable man prone to violent and emotional outbursts.

Dads-to-be experience hormonal changes, too

Dads-to-be experience hormonal changes in line with their pregnant partners, a new study shows.

'They were just doing their job': mum of toddler killed in police chase gone wrong

"They were just doing their job. I feel so sorry for them. It is all just too sad."

Miscarriages to be formally recognised by NSW government

Women who miscarry will be able to obtain an optional "recognition of loss" certificate as a formal recognition of their often heartbreaking loss.

Cafe cubby house 'too noisy' for neighbours

Teenage parties, domestic disputes, or raucous late night pubs are the things that usually come to mind when you think neighbourhood noise complaints.

Dad films baby playing with snake

Most parents would not consider a snake an appropriate playmate for their baby, but a US dad who filmed his daughter playing with a python has defended himself against criticism.

Clever breastfeeding products

Check out this range of products designed to help make your breastfeeding journey more enjoyable, manageable and convenient.

 

Back to School Offer

Findababysitter.com.au

We've got you covered for this school year. Use www.findababysitter.com.au to meet local nannies now.

 
Advertisement
 
 
Essential Baby and Essential Kids is the place to find parenting information and parenting support relating to conception, pregnancy, birth, babies, toddlers, kids, maternity, family budgeting, family travel, nutrition and wellbeing, family entertainment, kids entertainment, tips for the family home, child-friendly recipes and parenting. Try our pregnancy due date calculator to determine your due date, or our ovulation calculator to predict ovulation and your fertile period. Our pregnancy week by week guide shows your baby's stages of development. Access our very active mum's discussion groups in the Essential Baby forums or the Essential Kids forums to talk to mums about conception, pregnancy, birth, babies, toddlers, kids and parenting lifestyle. Essential Baby also offers a baby names database of more than 22,000 baby names, popular baby names, boys' names, girls' names and baby names advice in our baby names forum. Essential Kids features a range of free printable worksheets for kids from preschool years through to primary school years. For the latest baby clothes, maternity clothes, maternity accessories, toddler products, kids toys and kids clothing, breastfeeding and other parenting resources, check out Essential Baby and Essential Kids.