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Would you think this languange is acceptable?


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#1 Coffeegirl

Posted 13 November 2012 - 06:45 PM

Okay. The company I work for is in the fitness industry so most of our customer base is under 35.  The majority are probably 18-25.   One of the managers (actually the owner's wife), as part of her role, writes our Facebook posts.

Her last few posts have been a bit  wacko.gif and I struggle to understand how she thinks her posts are acceptable on a business page.

One of the posts talks about sex and asks if our customers do X Y Z on the weekends.  Written along the lines of. "wake up, sex, breakfast, workout.  that's how I like to spend my Sat morning.  how do you spend yours?".  Nothing too dirty, but I just don't think it gives our business a good look iYKWIM?   Her other post used the word ****, but written F*%! and used in the first three words of the post.   Again I find it a bit off putting for a business page.

So WDYT?  Would this put you off a business if you saw it on their business page or am I being a fuddy duddy?  The other managers and I are racking our brains trying to figure out a way to approach her about this, but as she is the owner's wife we are trying to do it delicately.  

I've had a browse through the T&Cs of Facebook, but there isn't anything that says your can't swear.


Personally I'd love to just tell her she's an idiot, but I do like my job   happy.gif


#2 *Lib*

Posted 13 November 2012 - 06:49 PM

I dont think its acceptable for any business....

I was quite surprised the other day the ansell FB page was asking for tips to make car sex easier!! I was a bit  huh.gif

#3 eachschoolholidays

Posted 13 November 2012 - 06:50 PM

Bizarre to be honest.  I'm not sure she really understands how that age-group think.

#4 SlightlyLeftFeral

Posted 13 November 2012 - 06:55 PM

I find that off. I don't want to discuss sex on a business profile!

#5 Coffeegirl

Posted 13 November 2012 - 06:57 PM

QUOTE (*Lib* @ 13/11/2012, 07:49 PM) <{POST_SNAPBACK}>
I dont think its acceptable for any business....

I was quite surprised the other day the ansell FB page was asking for tips to make car sex easier!! I was a bit  huh.gif



At least it's aimed at the product base though!

#6 Unatheowl

Posted 13 November 2012 - 07:02 PM

Well perhaps I'm a fuddy duddy but i think its completely unprofessional.  

Despite being advised by many young maketing people to put my business on Facebook, I am still of the belief that being on Facebook AT ALL in my indsutry looks unprofessional and frivolous original.gif

#7 Feral Nelly

Posted 13 November 2012 - 07:15 PM

I'm in the 'it's unprofessional' camp.

I would be turned off by status updates like that and wouldn't join that gym/health club.

Seem people do love a good over share on FB....  unsure.gif


Btw: I am under 35 and when not pregnant, love going exercise. This would definitely make me less likely to join.

Edited by Plappermaul, 13 November 2012 - 07:17 PM.


#8 Jembo

Posted 13 November 2012 - 07:41 PM

Unprofessional, FB is akin to advertising for a business, it is not just chatting to your mates, but promoting your brand, so I think you need to think about what you post and is it creating the image you want.



#9 Chelli

Posted 13 November 2012 - 07:45 PM

Would they put that in paid advertising on the radio or television? If not, then is should not be on fb either IMO. It would put me off, and I would find it very unprofessional.

#10 Drowningnotwaving

Posted 13 November 2012 - 07:45 PM

I don't need/want to hear about anyone's sex life at the gym.

#11 RedBob

Posted 13 November 2012 - 07:46 PM

TBH, I think it would limit your number of potential customers. No one is going to go "Well, I would join that gym, but they're really boring, all they talk about is fitness", but they could well go "Well, I was going to join that gym, but all the sex talk is a bit gross, really, I'm a bit worried that it's going to be one of those real macho boofy guy places..."

#12 Relish*

Posted 13 November 2012 - 07:56 PM

I think it's unprofessional, yes. And a bit icky. It would definitely put me off!

#13 LB_K

Posted 13 November 2012 - 07:57 PM

Since she is the owners wife, you should probably be treating her like another owner... don't do it 'delicately' just do it respectfully as you would if the owner had said it himself. It depends on what your relationship is like though - do you work one on one with her and her husband or are there people in between? If there is someone in between I would let them do it. If you can though - just straight out say next time she makes an inappropriate post - 'is that appropriate for facebook' and see what she says. Maybe that is the angle they want to work in marketing for their business, though it does seem a little crude.

#14 #YKG

Posted 13 November 2012 - 08:02 PM

OP I am just out of that demographic and I would find it highly unprofessional and if it was a more then a one off would contact the company in regards to the unprofessionalism of the person that is effectively the "face" of the company and in such contact with their customer base.


QUOTE (*Lib* @ 13/11/2012, 07:49 PM) <{POST_SNAPBACK}>
I was quite surprised the other day the ansell FB page was asking for tips to make car sex easier!! I was a bit huh.gif

I wouldn't think twice about ansell asking this as sex is the reason they exist so wouldn't be phased. In an odd way I would expect those questions on their page.

#15 Chocolate Addict

Posted 13 November 2012 - 08:13 PM

QUOTE (Unatheowl @ 13/11/2012, 07:02 PM) <{POST_SNAPBACK}>
Well perhaps I'm a fuddy duddy but i think its completely unprofessional.  

Despite being advised by many young maketing people to put my business on Facebook, I am still of the belief that being on Facebook AT ALL in my indsutry looks unprofessional and frivolous original.gif


Really?? Most companies have facebook pages these days, it is almost a given that you have one.

Our company has one, I run it. I am very careful in what I write and what cartoons/jokes I have on there. Definitely no swearing, not even tame words like bloody or sh*t. It just isn't right.

FB is a powerful medium and you need to use it right or it could potentially ruin your business.

#16 Helena Handbasket

Posted 13 November 2012 - 08:23 PM

If you don't feel comfortable approaching her, could one of your friends like the page and make a couple of 'wow, tacky! Isn't this a business page?'

#17 Rubixx

Posted 13 November 2012 - 10:29 PM

A FB page including the comments posted on the page is considered as advertising. If you wish, you can make an complaint to the Advertising Standards Bureau.

She could be breaching these sections of the code:
QUOTE
2.4 Advertising or Marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience.

2.5 Advertising or Marketing Communications shall only use language which is appropriate in the circumstances (including appropriate for the relevant audience and medium). Strong or obscene language shall be avoided.


See
AANA Code of Ethics
for more info.

#18 CallMeFeral

Posted 13 November 2012 - 10:45 PM

Unprofessional. But one of the perks of being the owners wife I guess!

On an Ansell page fine - but anything other than a sexually related product, not a good look.

#19 CallMeFeral

Posted 13 November 2012 - 10:49 PM

QUOTE (Chocolate Addict @ 13/11/2012, 09:13 PM) <{POST_SNAPBACK}>
FB is a powerful medium and you need to use it right or it could potentially ruin your business.


Depends on your audience I think, and if you are marketing to an end consumer vs other business people. I have a vague idea of what unatheowl's business is, and agree that it probably wouldn't benefit from a facebook page.
The company I work for sells to other businesses. They have a twitter page but not a facebook page. My own pettiskirt business on the other hand has a facebook page (if you can call a never updated page that!), which is to do with it selling to end consumers, I think.
When selling to other businesses, more professionalism is probably required.

But even when selling to end consumers - sex life is out of bounds unless you are Viagra!

#20 Feralishous

Posted 14 November 2012 - 12:36 AM

tacky, but I agree that its probably a 'stay away from my man' statement

#21 chic mummy

Posted 14 November 2012 - 06:22 AM

very unprofessional. but like a PP stated i wouldn't feel comfortable approaching her about it either she could have "its my business not your" sort of attitude if she is the boses wife.

#22 Unatheowl

Posted 14 November 2012 - 06:33 AM

QUOTE (CallMeAliG @ 13/11/2012, 11:49 PM) <{POST_SNAPBACK}>
Depends on your audience I think, and if you are marketing to an end consumer vs other business people. I have a vague idea of what unatheowl's business is, and agree that it probably wouldn't benefit from a facebook page.
The company I work for sells to other businesses. They have a twitter page but not a facebook page. My own pettiskirt business on the other hand has a facebook page (if you can call a never updated page that!), which is to do with it selling to end consumers, I think.
When selling to other businesses, more professionalism is probably required.

But even when selling to end consumers - sex life is out of bounds unless you are Viagra!



yes, I was considering Twitter to be more appropriate for my business, if anything but there I suffer from a personal technology challange there and you need to commit to uptating it regulalry - is that right?.  Facebook is extremely appropriate for your business Callmeal and indeed for a fittness business too but like anything what you put on it can make or break your image.  I cannot see how my business could benefit from Facebook and I feear it would harm it THB

#23 Team Awesome

Posted 14 November 2012 - 08:03 AM

For a fitness Facebook page I'd expect to see the following
Specials/deals
Information on classes, personal training etc
Fitness tips
Health tips
Health recipes
perhaps photos of any one who does training and goes on to compete in anything
Before and after of weight loss becauae of using your fitness centre wink.gif

I have a friend who is a pt so her updates would look a bit like
" it's a great day for doing a circuit outside" and include some ideas

She also put up pictures and recipes of those weird green spinach health juices that I won't touch Tounge1.gif

I've worked with training triathletes so maybe ideas for extra protein intake or alternatives to just a salad when trying to go for an easy non salad lunches for people

As an aside my cousin married a gym owner no way she'd have put anything up about her sex life

Maybe you could mention a friend was looking on the page and was looking for more of the above and maybe run a page poll asking what people would like to see more of?

#24 Miss Cinders

Posted 14 November 2012 - 08:13 AM

Mmm yeah, not a good look for the business unless you're in the sex industry.

Someone's gotta say something. I'd hate to be the one to have to bring up the subject though. Could you talk to the Husband about it first?

#25 FeralZombieMum

Posted 14 November 2012 - 08:50 AM

I'd go with encouraging some people (that you know and trust) to post a comment on facebook to let her know that it's unprofessional and puts them off dealing with the business.




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