Cool and colourful: Lisa Brown Bra-Back Poppy Silk Habitue Rouge $680. Stockist: www.oriri.com.au. Click for more photos

Oriri: stunning maternity wear

Cool and colourful: Lisa Brown Bra-Back Poppy Silk Habitue Rouge $680. Stockist: www.oriri.com.au.

  • Cool and colourful: Lisa Brown Bra-Back Poppy Silk Habitue Rouge $680. Stockist: www.oriri.com.au.
  • Get this flirty summer dress such as this Sabatini Porcelain dress $460. Stockist: www.oriri.com.au.
  • This beautiful Sacha Drake Maddison dress is one of the most flattering styles for every shape, including pregnancy $339. Stockist: www.oriri.com.au.
  • This Florian Dress by Sacha Drake Petal Dress is a perfect summer dress for pregnant and non-pregnant women alike $200. Stockist: www.oriri.com.au.
  • Chic maternity jeans: J-Brand Mama J Pencil Leg $270. Stockist: www.oriri.com.au

Oriri maternity wear celebrate the incredible journey of pregnancy … and beyond!

Oriri.com.au is a new online shopping boutique, showcasing beautiful designer fashion pieces
that compliment and celebrate the incredible journey of pregnancy … and beyond.

All women want to feel beautiful through fashion, and never is this more true - or important - than when you’re pregnant.  With summer on its way, founder of e-retailer ORIRI, Jade Scheuerle, is here to provide you with a selection of figure flattering tips for looking stylish this summer.

Whether flaunting your bump, looking for something that subtly conceals your changing shape or getting back into shape after your precious one has arrived, your personal style does not need to be lost in maternity or motherhood this summer.

This new premier online destination offers an exclusive collection of versatile designer pieces along with a premium shopping experience and beautiful packaging. Lovingly handpicked from some of the world’s favourite Australian and international labels, the ORIRI collection celebrates and dresses a woman’s new chapter of pregnancy in designer style.

Oriri.com.au proudly offers suitable pieces from designer labels such as Lisa Brown, Camilla, Paige Premium Maternity Denim, J Brand Maternity, Halston Heritage, Crumpet England, Sacha Drake, Jonny Was, Nearly Nude, Fertile Mind, and Belly Bandit by Kourtney Kardashian.

The ORIRI concept was born by founder Jade Scheuerle who, after searching high and low for designer pieces to suit her changing body whilst pregnant with her first child, believes there is a strong gap for designer pieces in Australia’s maternity fashion market.

The Surfers Paradise resident shares her vision, “ORIRI’s philosophy is that pregnancy is a journey of radiance and discovery, not of sacrifice. Hence the name, meaning, “To be born, to rise, to appear, become visible…” The ORIRI collection has been selected to offer a wardrobe of gorgeous, feminine pieces that will comfortably fit and flatter during pregnancy and afterwards. We’ve carefully researched styles, designers and brands to ensure every garment on the site will suit the pregnant body.

Pregnancy is an intense time of femininity and celebration yet a lot of the time it doesn’t feel like it, so I wanted both the shopping and delivery experience via the beautiful packaging to be like an indulgent present has arrived. Every woman deserves that. I want all women to adore the ORIRI experience as much as they love the clothes.”

Jade’s criteria for ORIRI pieces is simple, “I call it the Fashernity Factor – is it feminine, fashionable, versatile and comfortable? Then, does it look and feel fabulous? The designer element is a big part of this. All women want to feel beautiful through fashion, and never is this more true - or important - than when you’re pregnant. That’s when we really need to feel fabulous and fashionable.”

ORIRI is committed to providing a speedy global delivery and exceptional customer service. All purchases are delivered wrapped in luxurious signature packaging and sent with love.

For more information and stocklists, go to www.oriri.com.au.