Ah Tinder. The dating app giant that's sparked many a bad date, future nuptial and even babies - all with a swipe to the right.
Now a new app is allowing a very different match with the swish of a finger.
Devised by Australian fertility clinic 'City Fertility', the Addam app links prospective couples and individuals seeking sperm donors to their current database of 110 registered donors.
Much like a dating app, users can set filters based on eye colour, height and ancestry and be presented with a list of donors based on their preferences.
Medical Director of City Fertility Dr Devora Lieberman said there had always been a demand but since the fertility clinic opened in October, 2019 with a steady stock of sperm, they had seen a huge demand.
"That's from single women, lesbian couples, non cis-gender people and heterosexual couples. It's been really great to have the resources and the stock to be able to offer people choice."
Once a match is found, they can register to view a more extensive profile online detailing personal characteristics, as well as their medical history.
A shortlist of two or three candidates is recommended for users to present when seeing a fertility specialist to explore their options.
Dr Lieberman said this was to ensure there wasn't too much focus on one donor.
"Because some donors will be more popular than others and there are family limits in different states. So for example in NSW, there's a five family limit for donors," she said.
"That's why we have to keep track of how many families a donor has."
The limits do not apply to the number of children, but the number of families - so one family may have multiple children from the same donor.
She said the app 'reflected the current social trend' for organising much of our lives through apps and offers a unique way to find the right donor match.
Dr Lieberman also added that using a registered donor gave people more confidence, as donor's have already undertaken counselling and understand the legalities around the process. The sperm's quality has also been checked and medical screening done to check for genetic diseases.
And to have a clearly established boundary stipulating no contact, which can be a reassuring to some.
"It's also knowing what kind of role that donor is going to play in a child's life. Because you hear some pretty terrible stories when relationships break down and challenges there (for families who have used friends as donors)," Dr Lieberman said.
"Of course you can't defend against every potential outcome, but you we can do what we can at the start to make it the best possible scenario for all parties involved. Especially the children."
The app is available to anyone to use, however anyone wishing to proceed with using the donor sperm has to be treated through the clinic.
Once a donor is chosen, Dr Lieberman said it was a fairly straightforward process and could all be done relatively quickly.
Find out more at addamdonorbank.com.au