There is no arguing COVID-19 has been bad for businesses around the world, but the same cannot be said for sales of this picture book.
I Don't Want To Wash My Hands has sky-rocketed up the best-seller list with orders for the book increasing by 2000 per cent over the past month.
The task of getting children to wash their hands is not always an easy one and it seems parents are turning the book, by author Tony Ross and first published in 2001, for help.
The book follows a "Little Princess who loves getting her hands dirty" although like many children, she doesn't enjoy the task of washing her hands.
Throughout the book, the Little Princess learns "all about the nasties, the dirties and all the other horrible things that lurk and make you ill" when you don't wash them off.
Andersen Press, which publishes the book, said that it had seen "unprecedented demand" for it. With sales increasing dramatically from February to March 2020, resulting in a "immediate hasty reprint".
Paul Black, from Anderson Press said that with school closures, and more children being home schooled there's more pressure on parents.
"We're in strange times," he said to The Guardian, "and all just trying to find our way through it"
"It appears that books are helping people have open and honest conversations with youngsters, without being too dramatic and scaring them."
Health experts are advising everyone to be vigilant with washing hands, saying it's one of the biggest things we can do to help stop the COVID-19 from spreading.
"Maybe if it's a character many children know and love it makes it all a bit easier – and less scary – for them to process" Black said.