If you are out and about in Sydney this weekend, there's a chance you might spot a couple of adult-sized babies running around with their own toddler in tow.
Parents Kailly and Rich Hill have vowed to swap their everyday clothes for giant baby costumes in order to get their social enterprise, Good Bubs, off the ground.
Good Bubs sells baby blankets and burps cloths, with 50 per cent of the profits donated to charities that help deliver positive outcomes in early childhood development in Australia and around the world.
"We're set to go but need $15,000 to pay for our first bulk order," explains Rich."We've been wearing giant baby costumes in our own time - on the commute to work, the supermarket, childcare drop off, you name it - until we reach our goal."
The couple decided to start the social enterprise after the birth of their 15-month-old daughter, Didi.
"When Didi was born, it really hit home how lucky we were to have an uncomplicated birth and be able to her everything she needed for a healthy, happy start in life," says Kailly. "And it began to really affect us knowing that millions of babies around the world aren't that lucky."
So if you see them around town - give them a high five! Or a pint of milk!