Let your kids put the latest Fisher-Price toys to the test

Engaging and educational toys
Engaging and educational toys  Photo: Supplied


Nobody knows more about engaging kids through play than Fisher-Price, because they've been putting their toys to the test with kids (and parents) since 1961 - ensuring their toys encourage imagination while helping children develop new skills.

In an Australian first, Fisher-Price is setting up the Play Lab where your little ones can "try out" all the latest toys on offer. As the major play partner at The Essential Baby and Toddler show, the first Fisher-Price Play Lab pop-up of the year will launch at the Brisbane show from March 3-5.

While your kids are testing the toys, you'll learn which toys engage and inspire them best from the onsite Fisher-Price experts – making present-buying easier.

With the latest toys from Fisher-Price including (Bright Beats and Laugh & Learn), Mega Bloks and Thomas & Friends, your little one can explore the world of Fisher-Price in this fun, bright and colourful zone which will keep your children engaged for hours.

As well as the chance for your children to interact with toys from their favourite ranges, there will also be the opportunity to win giveaways and more.

Chedney Rodgers, Mattel ANZ Director of Marketing, says there are many benefits to play.

"Play is essential to healthy brain development. And from seeing your baby's delight when they first grasp a toy, to watching the wonder of a preschooler's imagination, it's easy to see how significant play is for a child's development," she says.

"Fisher-Price toys are designed from a child's perspective so children have fun playing with them and learn as well."


With over 85 years of experience in making high-quality toys, Fisher-Price tests and creates toys kids will have maximum fun playing with while learning at the same time.

Fisher-Price is there from the moment your baby is born creating baby gear products including infant swings, bouncers, high chairs and baby gyms. You can view the full baby gear range at the Fisher-Price Play Lab and chat to one of our Fisher-Price experts on what products will be best suitable for your child.

Come and visit the Fisher-Price Play Lab and discover the wonderful world of Fisher-Price – you and your family will love it!

Don't forget to get your FREE ticket to the Essential Baby & Toddler Show (Brisbane March 3-5, 2017). Register now! 

Find out more information on the Fisher-Price Play Lab.