Forget saving for your child to go to university - a new private school in New York, which caters specifically for infants, will cost parents a staggering UA$33,492 (AU$36,032) a year in fees.
That's not much less than Harvard University, which has annual fees which are reportedly US$43,938.
According to reports, the Explore+Discover centre, located in Manhattan's affluent Gramercy Park neighbourhood, has eight classrooms and a recreational area, and caters for roughly 80 babies aged from three months to two years.
The school day will run from 8am to 6pm, with proposed schedules including 'morning explorations', music sessions, story time, outdoor play, napping and the development of self-feeding skills.
Forget finger painting and play dough; the curriculum at Explore+Discover includes maths, science and literature.
There's also a Spanish language program that "leads to increased mental flexibility and an enthusiasm and facility for learning various foreign languages".
Michael Koffler, the founder of Explore+Discover, told DNAinfo that he believes the facility is bridging a neglected gap in the market.
"There isn't anything out there that focuses on babies," he said. "We're specialising in the world of babies."
During the next few years, Mr Koffler plans to open more than 20 other centers in New York City.
The company's mission statement reads: "Our approach to early childhood education is focused on releasing the natural curiosity of infants and toddlers."
Parents on a tighter budget can opt to drop their babies off just two or three days a week instead of five.
This lowers the price to $16,788 (AU$18,061) to $23,880 (AU$25,691) per annum.
All the teachers sourced by Explore+Discover have a master's degrees in early childhood education. There will be three teachers for every class of eight to 12 infants.
"Teachers will be constructing the curriculum with the children," said Jacqueline Marks, director of the Gramercy location.
"Let's say the teachers notice that the child keeps going back to the same basket of rocks day after day. They'll watch to see what they're doing with them. Are they knocking them together or lining them up?
"Teachers will see what the infants are interested in and will use that as clues for how to provide more opportunities to further explore," she continued.
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