An Australian woman has created a breastfeeding Barbie to combat the stigma around breastfeeding.
Betty Strachan, a 28-year-old mother-of-two from Brisbane, started making custom dolls after seeing the effect toys had on young children, The Independent reported.
"Growing up, it always struck me as odd that there wasn't as much diversity in the doll world as there could or should be. Not every child is born with blonde hair and blue eyes. Some have freckles, some have gaps in their teeth," she said.
"I noticed that the lack of diversity could be potentially damaging psychologically. A girl with brown skin and dark eyes may look at a light skinned doll and wonder why it's classed as beautiful and she is not."
The idea for her latest breastfeeding doll, the "Mamas Worldwide Barbie," came to her when she was with a group of mothers, she told the Huffington Post.
"I remember one day, I was drawing the new face on a Barbie doll, and she just seemed to be the embodiment of the entire group.
"So I mimicked the positioning of a latched baby with an old figurine I had and called her the 'Mamas Worldwide Barbie.'"
The doll was well-received among mothers and on Instagram, and quickly sold out on her Etsy shop.
Mimsdandydolls commented: "Can't tell you how much I love this."
Wollkiste said: "So realistic and wonderful."
Strachan believes education is the key to erasing breastfeeding stigma.
"I realised that it was really something that should be available ― because, like most things that society deems unacceptable, educating children is the way to erase the stigma behind it," she said.
Strachan has also created pregnant Barbies in the past.