MyBust maternity bra
MyBust, a new revolutionary technology from Cake Lingerie will have women feeling sexier and more confident in bras personalised to fit.
Leading maternity & nursing lingerie brand, Cake Lingerie, revolutionises the maternity and nursing bra with ‘MyBust’; the first ever bra tailored to the individual needs of pregnant and breastfeeding women.
Designed to enhance a woman’s silhouette, whilst providing her with an exquisite fit; MyBust creates for a sexier, more elegantly fitting bra that offers an amazing profile with superior shape and support.
This cutting edge design includes a graduation of the centre front and the introduction of different cup construction depending on the cup size; plunge styles for B--‐D cup and balconette styles for DD--‐G cup.
“We have engineered a unique bra that provides both style and comfort; no matter what your bust size.” says Tracey Montford, Founder & Creative Director at Cake Lingerie.
Size has been fundamental in the creation - “The simple, one size fits all styled bras is an approach of the past, women will be delighted with their new personalised fit”.
The new MyBust innovation with the added support of the flexible wire, approved by the Breastfeeding Association, will give women of every size the desired fit, shape and functionality in one beautifully designed bra, with extraordinary attention to detail.
About Cake Lingerie
Cake Lingerie is available in over 300 of the world’s finest boutique stores in sizes from 10--‐16, B--‐G cups and retails for AUD$59.90. For more information: 61 421 805 110 or www.cakelingerie.com
Australian Breastfeeding Association on wearing an underwire
Many women prefer underwire fashion bras and are confused when told these are not recommended during pregnancy or lactation. The reason for this is, once again, your changing breast shape. When breastfeeding, the breasts can increase and decrease in size during the day, as milk is produced and removed. Retained fluid in late pregnancy can also cause the breast to swell. Although only a slight change in size is occurring, a rigid underwire may put pressure on the breast when it is fuller. Such pressure can lead to blocked milk ducts or mastitis and it is for these reasons inflexible underwire bras are not recommended. However, there are now nursing bras available that have a flexible plastic support, similar to an underwire, designed to flex and change position with your changing shape. These are less likely to cause problems.
For more information on choosing a maternity bra: http://www.breastfeeding.asn.au/bfinfo/bra.html.
