When writer and mother-of-two Jenny Mollen took to Instagram to share her swaddling "tutorial" she confirmed something we've long suspected: perfecting the art of the swaddle (or wrapping) basically requires the completion of a PhD.
In a series of photos, the 38-year-old, who is married to American Pie alumni Jason Biggs, manages to demonstrate precisely what not to do, using her five-week-old baby son Lazlo.
And judging by the response to her post, Mollen isn't the only mum to have struggled with baby wearing paraphernalia.
"Is this the most accurate swaddling tutorial or what?! "one mum wrote.
"I pretty much did this same thing in the Target parking lot the other day with my Moby Wrap ," said another.
"This is so on point," one commenter wrote. " I could never swaddle my children. I cried more than they did. Jenny is probably covering her face because she is crying harder than the baby. I admire her for being so open about it. People rarely admit fails when it comes to their children because of the crazy people that think these episodes will cause permanent harm ... Thank you for sharing, Jenny."
But while many had a giggle at Mollen's #epic fail, she also faced backlash from other followers, who labelled her a "bad mum" disgusting" and "stupid". "Man, people will do anything stupid for likes on social media," said one mum, who summed up the sentiments of many. "Your baby is crying. Put the phone down."
"How NOT to mother", wrote another.
Clearly Mollen isn't planning to go out and about with little Lazlo hanging from her body like that, but her post certainly reinforces the importance of safe baby wearing. And with Instagram also full of #wrapfails it's worth reiterating how to wear them safely.
The Queensland Office of Fair Trading advises parents to use the T.I.C.K.S rule:
Tight: The sling should be tight with your baby positioned high and upright with head support. Any loose fabric may cause your baby to slump down, restricting its breathing.
In view at all times: You should always be able to see your baby's face by simply looking down. Ensure your baby's face, nose and mouth remain uncovered by the sling and/or your body.
Close enough to kiss: Your baby should be close enough to your chin that by tipping your head forward you can easily kiss your baby on top of its head.
Keep chin off chest: Ensure your baby's chin is up and away from its body. Your baby should never be curled so that its chin is forced onto its chest as this can restrict breathing. Regularly check your baby. Babies can be in distress without making any noise or movement.
Supported back: Your baby's back should be supported in a natural position with its tummy and chest against you. When bending over, support your baby with one hand behind its back and bend at the knees, not at the waist.