Is this the baby clothing of the future?

Could this be the baby clothing of the future?
Could this be the baby clothing of the future? 

If you're raising small children you'll know just how quickly they grow - and how fast they outgrow their teeny little outfits.

It's a problem aeronautical engineer Ryan Mario Yasin encountered firsthand when he became an uncle, often finding that the clothes he bought for his nephew Viggo no longer fit him when they arrived.

"Children outgrow their clothes in a matter of a few months, yet we clothe them in miniaturised adult clothing, as opposed to designing them from the ground up," Yasin, a graduate of Royal College of Art, told Dezeen. "With 11 million children in the UK, I thought it was time we redesigned children's garments.

And that's precisely what he did.

Yasin founded Petit Pli, a clothing range made of waterproof pleated shells, which grows as your kids grow.

They're windproof and childproof and designed to fit kids from four months to three years old. How? The pleated fabric extends bi-directionally, to accommodate up to seven sizes.

"The structure deforms with the movement of the child, expanding and contracting in synchrony with their motion," Yasin explained, adding that if the idea was going to enter the market, he couldn't focus on using technology "that was too far away from being market ready". Using pleats, therefore, was a simple solution.

Along with being more cost-effective for parents, Yasin's aim is to reduce the amount of waste produced by fast- fashion.


On Facebook, the clothing has been met with a mixed response - with many questioning its aesthetic appeal.

"Whilst this sounds like an ambitious project, and I love the agility of the material that allows for easy movement and so on, on so many practical levels this might not be very feasible. Pleats are not the most flattering of design aesthetic for boys! My boys wouldn't wear them," one mum wrote.
"Every mother loves to buy her baby new clothes as they grow and every baby loves to try and wear new things as often as possible," wrote another. "Goes to show that men have no clue and should stay away from trying to design kids clothes or stuff. Is this guy a father? Doubt it. Otherwise he would have realised such things ..."
Other commenters however, highlighted just how important such a clothing line could be in order to combat clothing waste.
"This kind of design could be a great idea in the bigger picture, ie. considering the issues of fast-fashion and saving money and resources. And some commenters seem seriously offended at the lack of style options for toddlers... And someone said pleats aren't stylish for 'boys'...the clothing shown in the video is so gender neutral? Moreover, pleats is a way of folding cloth? Why are we gendering freaking pleats?"
Yasin is currently seeking investment for his clothing collection - as well as manufacturers with "high ethical standards".