The word is that the new Harry Potter babywear has already been flying out the door at BIG W - on broomsticks most probably - as the parents of baby Hogwarts Gryffindor fans clamour to dress their darlings in the house colours.
Those who prefer Hufflepuff, Slytherin and Ravenclaw won't get a look-in for this current range for tots.
There was a collection earlier this year and the new inclusions added in August are a beautiful baby dress romper ($22) and a set of pyjamas ($16).
Other baby items available in the range include Gryffindor onesies, bibs, Hogwarts dresses, playsuits, and other magical pieces, which BIg W says "...are perfect for flying classes or naptime."
Run (or perhaps fly) into a BIG W store near you, or buy online.
Photo: Big W/ Harry Potter