Ever worried about your baby breathing pollution when you take them out and about in their pram. Well your problem could be solved.
UK father Yosi Romano invented a "clean air barrier" called Brizi after his first child was born three years ago.
"I first became concerned about air quality when I was pushing my daughter along Finchley Road in her pram," he told HuffPost UK.
"I noticed she was basically level with vehicle exhausts and was breathing in all the fumes."
Yosi's research led him to discover 570,000 children under the age of five die from respiratory infections every year.
He was inspired to spend the next three years developing a product that would filter the air around a child in their pram, stroller or car seat. And Yosi's Brizi Kickstarter campaign kicked off this week, hoping to raise around $180,000 to fund production costs.
The Brizi works by triggering a fan filter built into the child's headrest when air pollution reaches "dangerous levels", cleaning the child's breathing area.
Yosi explained, "Brizi uses high-quality, commercially available gas and particle sensors to detect and measure levels of pollution in the ambient air around where the Brizi sensor is located.
"Our sensor then uploads this data to our app, which in turn activates the fan filter inside Brizi Baby."
Director of the Global Centre for Clean Air Research Prashant Kumar has tested and recommended the Brizi. "When we tested Brizi baby in a real-world scenario, it reduced the airborne pollution levels by at least 49 per cent, creating a much cleaner breathing zone for children sitting in prams," he said.
"When we tested near idling vehicles on the road, this reduction in pollution rose to 80 per cent."
The Brizi app also features maps that show which routes are more polluted than others, to give parents all the info they need to keep their child as safe and healthy as possible in built-up areas.
To find out more about the Brizi, visit its Kickstarter page.