Parents potentially spend months choosing the right name for their baby, and visualising that name printed on an array of cute products is often part of that.
Personalising has taken on a life of its own in recent years and now Bonds has come on board, introducing Zippy onesies featuring the name of your choice.
The cult baby brand has revolutionised the humble onesie, firstly by getting rid of those labour-intensive snaps in favour of zips, then releasing gorgeous seasonal designs in custom prints and now offering customisation.
You can have your baby's name printed on the back or leg of the garment on the onesie of your choice. Also available is your baby's birth year - a nice commemoration of the year your life changed forever.
It's not the first time we've seen them though. Back in February Bonds gave a personalised onesie to the first 1000 entrants in the popular Baby Search competition. The response must have been huge, with Bonds announcing the onesies yesterday with, "You asked for it. You got it."
They're available exclusively online for $39.95 each in sizes 0000 to 24-36 months.
There are currently 13 fabric prints in the range and four colours to choose from for the text.