First tastes on film a hit

It was the video that captured those moments we've all encountered and, one hopes, still encounter, even if our adult selves have learnt to restrain an outwards show of disgust, surprise, confusion or rapture.

Screened at the TEDxSydney conference on Saturday, The First Taste captures - in delightful slow motion - the unfettered reactions of a group of children trying foods such as anchovy, Vegemite and olives for the first time.

Matt Gilmour, creative director at marketing agency Saatchi & Saatchi, says the inspiration for the film came from his two-year-old daughter, whose bewildered disappointment at a gherkin features towards the end of the film.

“Every time she tries something new, just the stupid faces she pulls,” Gilmour says.

“It's funny how raw a child's reaction to something is. There's no filter. It's just really physical and that's what I love about it.”

To encourage the children to make eye contact with the camera, the crew used an autocue device at the front of the lens which played back the images being filmed.

“Sometimes in the film you see the kids looking at the camera but actually they're looking at their own reaction,” Miller says.

The team behind the two-and-a-half-minute film were mostly volunteers. The children, aged between one and six, were recruited through family and friends, Gilmour says.

“It was great to be in the crowd and see the reactions of everyone viewing it,” he says.

“The word would come up [telling you what the food was] and people would be ooh-ing and aah-ing, waiting for the reaction.”

This article first appeared on Good Food. 

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