Internet Advertising Terminology Guide
These terms and definitions are commonly used with the internet and particularly in regard to internet advertising:
Advertorial: A combination of ad and editorial typically found on content sites such as EB.
CPM (cost per thousand): The cost of 1,000 ad impressions. For example EB charges $25 per 1000 banner 468x60 impressions (with a minimum spend of $2,500 or 100,000 impressions).
Click-Through (ad click): The act of clicking a banner, or other ad, which links the user to the location of the advertiser's choice (typically the advertiser's Web site).
Clickthrough Rate: Sometimes referred to as "ad click rate," this is the percentage of ad views that resulted in an ad click (calculated by the number of clickthroughs and ad attracts divided by the number of page views - or impressions - x 100)
Content Sponsorship: An area of content sponsored as a distinct entity often by a single advertiser as opposed to banners rotating with individual advertising messages. Often the content will reflect the nature of the advertiser as well as the nature of the target demographic.
Cookies: Electronic ID tags sent from a Web server to a user's browser to track and record their Web-surfing patterns, i.e., ads clicked on, products purchased, sites visited and the user's origin. This can enable the site to provide more personalized information to be served upon a return visit to the site.
Eyeballs: The number of people who see an ad or web page.
Flash Ad - a format of internet advertising which can be implemented on banner, leaderboard, medium rectangle etc - usually gives the ad greater scope for creativity and art direction (other format includes GIF/Animated Gif)
GIF / Animated GIF (Graphic Interchange Format): The most common file compression format for banner ads and most other pictures on the Web. An animated GIF is created by combining multiple GIF images in one file. The result is multiple images, displayed one after the other that gives the appearance of movement. Research indicates that animated banners are more effective than static banners, generating higher ad awareness, recall, and click-through.
Impressions: Number of times an internet advertisement is downloaded and then seen by web site visitors.
Neilsen (AC Neilsen Netratings) - an international 3rd party internet site measurement company whose methodology of web site traffic is considered internet standard worldwide. (EB subscribes to AC Neilsen Netratings and quotes our site traffic according to their statistics)
Rich - Media: Media technology that has been either developed or enhanced to deliver interaction, multimedia, expanded creative space, transaction behaviour, and interaction to the users through the Web.
Solicitation - a person or business who promotes their goods and services within the EB forums. Solicitation on EB's forums is not permissible according to our site rules and regulations
Streaming Audio/Video: Audio or video that plays the file as it loads. Streaming files allow for users to avoid waiting for the files to completely load before previewing.
Third Party Ad Serving: An end to end advertising management system designed to maximize advertising ROI and streamline the entire web advertising process. A resource for trafficking creative, tracking performance of campaign, and reporting key data (e.g. reach, frequency and impressions). An example major Third Party Ad Serving systems is Doubleclick. EB can also report campaign performance ie impressions and clickthroughs through its own server
Time Spent per Visit - the measurement of the average amount of time spent on one site per person per visit
Unique Browser: Different individuals who visit a site within a specific time period; used to define the net, unduplicated reach of a web site, usually looked at over a day, week, or month.
User Sessions: the total number of visits by individual users.
If you would like to further discuss how EB might help you achieve your campaign objectives please email email@example.com
To celebrate Essential Baby reaching half a million Facebook fans, we have a Mountain Buggy Swift to giveaway to a lucky fan.
You're out shopping with your little one and they're incessantly whining that they want a treat. It's easy to say no ... the first time, at least.
A jacket similar to the one found with the remains of a brutally murdered little girl in South Australia has been identified on eBay.
Shelley Parker had to keep driving buses until the date her baby was due and will have to rush back to work at the end of this week after being denied paid parental leave on a "technicality".
It has to be the most original way ever of promoting a children's book donation day.
Some parents who conceived through a sperm donor will be wary of telling the child, while others prefer to deal with it early on. But recent research suggests it makes little difference either way.
We've probably all seen a passed-out bridesmaid at one wedding or another, but it usually happens towards the end of the night.
Pregnant TV meteorologist Katie Fehlinger has hit back at haters who called her a "sausage in casing".
I didn't want to say anything negative to my pregnant friend, but I wish I'd been more honest.
Harper had seen rain from the comfort of indoors before, but had never had the pleasure of being outside and experiencing it first hand.
Many people suppose that it must be much more tiring to have a baby in middle age, but all the mothers in the playground look exhausted, whatever their age.
An American reality TV star has been busted with a cheating website account, according to US media.
A little girl is more alert and starting to talk after being hit by a car a week ago, but still faces a long recovery.
Q: My almost-3-year-old is starting to figure out that he can lie when asked if he ripped the book, threw the food, hit his brother, etc. Totally normal, I know. How do we respond?
A mum-to-be experiences the frustration of dealing with Centrelink, myGov and everything in between.
Singer Kelly Clarkson has announced she is pregnant with her second child during a concert in Los Angeles.
At least three sites are republishing Ashley Madison's user data on the public-facing internet.
There are a fair few ways to distract yourself and beat pains while in labour, but it's probably a rare woman who chooses her dance her way through it.
Baby Jacob, whose photo of him born at just 27 weeks was deemed 'too graphic' for a fundraising site, has died.
Niall Pilkington's death last summer apparently raised little alarm in Bellefontaine, Ohio. Tragic accidents happen, after all.
When a group of researchers studied nearly 3500 mothers and their babies, they noticed a curious pattern.
Get your free ticket to the Sydney Essential Baby & Toddler Show for September 25-27 - register online now.
Find a Nanny or Babysitter
- Daytime nannies
- Casual babysitters
- After-school care
- Live-in nannies
We are discussing...
- Visa checks on the streets of Melbourne this weekend192 posts
- Elle or Ellie9 posts
- Reading Challenge 2015538 posts
- school fundraising--an alternative option ;-)19 posts
- Brawl in stands of footy8 posts
- Beatrice26 posts
- Due in December Chat Thread #441 posts
- Would you pay a premium for good service (spin off)43 posts
- So today my female boss said...52 posts
- Staph infection7 posts
Thirty seconds was all it took to turn a shopping trip into my worst nightmare.
George has overtaken William in the official rankings of most popular British baby names - and Game of Thrones is still having an impact on parents.
What's more important, a baby or a baseball? That's a question this dad seems to struggle with.
It's not often you hear the words labour and luxury in the same sentence but for some, a 5-star start to parenthood is exactly what they seek. And with a number of private hospitals now offering packages which include a post-birth stay at a sumptuous first class resort, many mums are choosing to recover in style.
Most women carry a smidge of baby weight after giving birth. If you're lucky enough to have an older child in the house, they can keep you on track with your weight loss goals.
Is it too soon to be reading to my two-month-old son? If not, what should I read?
Sibling rivalry is an act of competition, but if your children feel involved and special, this type of jealousy will be minimised.
I remember when I was trying to decide if I could combine motherhood and furthering my university education.
To celebrate dads and families, we are giving away a Picos Pack from Pacapod Australia filled with a few extra goodies ENTER NOW
A mother has had a frantic race to the hospital after her daughter was hit by a car, just four weeks after her infant son died.
Get your free ticket to The Essential Baby & Toddler Show and save $20 - register online now!