Internet Advertising Terminology Guide
These terms and definitions are commonly used with the internet and particularly in regard to internet advertising:
Advertorial: A combination of ad and editorial typically found on content sites such as EB.
CPM (cost per thousand): The cost of 1,000 ad impressions. For example EB charges $25 per 1000 banner 468x60 impressions (with a minimum spend of $2,500 or 100,000 impressions).
Click-Through (ad click): The act of clicking a banner, or other ad, which links the user to the location of the advertiser's choice (typically the advertiser's Web site).
Clickthrough Rate: Sometimes referred to as "ad click rate," this is the percentage of ad views that resulted in an ad click (calculated by the number of clickthroughs and ad attracts divided by the number of page views - or impressions - x 100)
Content Sponsorship: An area of content sponsored as a distinct entity often by a single advertiser as opposed to banners rotating with individual advertising messages. Often the content will reflect the nature of the advertiser as well as the nature of the target demographic.
Cookies: Electronic ID tags sent from a Web server to a user's browser to track and record their Web-surfing patterns, i.e., ads clicked on, products purchased, sites visited and the user's origin. This can enable the site to provide more personalized information to be served upon a return visit to the site.
Eyeballs: The number of people who see an ad or web page.
Flash Ad - a format of internet advertising which can be implemented on banner, leaderboard, medium rectangle etc - usually gives the ad greater scope for creativity and art direction (other format includes GIF/Animated Gif)
GIF / Animated GIF (Graphic Interchange Format): The most common file compression format for banner ads and most other pictures on the Web. An animated GIF is created by combining multiple GIF images in one file. The result is multiple images, displayed one after the other that gives the appearance of movement. Research indicates that animated banners are more effective than static banners, generating higher ad awareness, recall, and click-through.
Impressions: Number of times an internet advertisement is downloaded and then seen by web site visitors.
Neilsen (AC Neilsen Netratings) - an international 3rd party internet site measurement company whose methodology of web site traffic is considered internet standard worldwide. (EB subscribes to AC Neilsen Netratings and quotes our site traffic according to their statistics)
Rich - Media: Media technology that has been either developed or enhanced to deliver interaction, multimedia, expanded creative space, transaction behaviour, and interaction to the users through the Web.
Solicitation - a person or business who promotes their goods and services within the EB forums. Solicitation on EB's forums is not permissible according to our site rules and regulations
Streaming Audio/Video: Audio or video that plays the file as it loads. Streaming files allow for users to avoid waiting for the files to completely load before previewing.
Third Party Ad Serving: An end to end advertising management system designed to maximize advertising ROI and streamline the entire web advertising process. A resource for trafficking creative, tracking performance of campaign, and reporting key data (e.g. reach, frequency and impressions). An example major Third Party Ad Serving systems is Doubleclick. EB can also report campaign performance ie impressions and clickthroughs through its own server
Time Spent per Visit - the measurement of the average amount of time spent on one site per person per visit
Unique Browser: Different individuals who visit a site within a specific time period; used to define the net, unduplicated reach of a web site, usually looked at over a day, week, or month.
User Sessions: the total number of visits by individual users.
If you would like to further discuss how EB might help you achieve your campaign objectives please email firstname.lastname@example.org
The numbers have been crunched and it's official: Australian parents are having a bit of an 'O' moment.
Just like a horror movie ... THEY'RE BAAAAAACK. So what works in treating and avoiding head lice and nits?
It's obvious these people dote on their pets, but they're barking up the wrong tree.
The Duchess of Cambridge is in the early stages of labor at St Mary's Hospital.
My baby wasn't interested in food - until we tried something new. Now she's eating it all, and it often comes from my plate.
Watching your child take their first wobbly steps is one of the best parenting highs you'll ever experience. But with that high comes a new reality.
A watched womb never labours ... or at least mine didn't.
Rachelle Friedman Chapman was preparing to marry the man of her dreams when tragedy struck four years ago.
No matter what the occasion the world always seems to be waiting for Prince William and Kate Middleton.
Discovering your wife has just given birth on the toilet would be a surprise for anyone. But the shock would be even greater if neither you or your partner knew you were expecting a baby.
These five photos show some ghostly images - but are they real? Do you believe in the spirit world?
Does spending more time with your kids help their development? This is a more complex topic than it may seem.
A mother who opted for a 4D scan late in pregnancy discovered her unborn baby had a rare brain disorder.
"I think we were just tired of people talking, trying to tell our stories, and they had no idea, no clue, what we went through."
They say laughter is the best medicine. If that's true Tom Fletcher and his son should live long, healthy lives.
Do I feel 'smug'? No. Nor do I feel remotely superior. Each birth was valid and valuable in its own right, producing, as it did, a healthy baby.
The workplace isn't always a friendly place for pregnant women. Yet working women inclined to conceal a pregnancy from prying coworkers may be better off opening up and carrying on, according to a new study.
To celebrate Mother's Day this year we are giving you the chance to win one of five great prizes simply by telling us your story.
The popular TV host has no plans for a sibling for her new daughter Maggie.
There is so much pressure about having a baby who sleeps 'all night' , it's no wonder you worry about your baby if she wakes in the night.
Find a Nanny or Babysitter
- Daytime nannies
- Casual babysitters
- After-school care
- Live-in nannies
We are discussing...
- Driving 1hr, one way for school45 posts
- Changes to name choices - Help!22 posts
- The Duchess is in labour222 posts
- No more writing on canteen bag for lunch orders127 posts
- Does yellow/green muscus mean infection11 posts
- dishwasher help8 posts
- New Year, New Baby! Due in January 2016!25 posts
- Snuza Hero baby monitor1 posts
- how long to wait before you send them to school after vommiting ta15 posts
- If I was a nastier person.....23 posts
A new area on our site for all your playtime and learning fun with baby - specially brought to you by Fisher-Price Play IQ™. PLUS your chance to win a year's supply of toys.
What makes some names have comebacks while others silently fade into oblivion? A few factors come into play.
Even though they're immobile and can't speak, there are plenty of ways you can engage and communicate with your newborn to stimulate their physical, cognitive and emotional development.
What is a confident baby? A child that feels secure and safe.
Elizabeth Edmonds' husband posted some devastating news on Facebook last year.
If you're a new mum and feeling ignored by the older mum/the old hand/the has-been, please know, it's not you, it's me. Blame the last child parenting fatigue.
The 'How I Met Your Mother' star has revealed that she was diagnosed with ovarian cancer at 25 - and was told she'd never conceive naturally.
What does your baby need to grow up healthy? The experts give their advice.
A UK coroner has warned of the dangers of a bedside cot after the death of a newborn baby who choked to death this month.
Babies are social beings who enjoy being around people they know and love, especially you.
Top baby names
The numbers are in and we can now bring you the 2014 top baby name list for Australia.