Internet Advertising Terminology Guide
These terms and definitions are commonly used with the internet and particularly in regard to internet advertising:
Advertorial: A combination of ad and editorial typically found on content sites such as EB.
CPM (cost per thousand): The cost of 1,000 ad impressions. For example EB charges $25 per 1000 banner 468x60 impressions (with a minimum spend of $2,500 or 100,000 impressions).
Click-Through (ad click): The act of clicking a banner, or other ad, which links the user to the location of the advertiser's choice (typically the advertiser's Web site).
Clickthrough Rate: Sometimes referred to as "ad click rate," this is the percentage of ad views that resulted in an ad click (calculated by the number of clickthroughs and ad attracts divided by the number of page views - or impressions - x 100)
Content Sponsorship: An area of content sponsored as a distinct entity often by a single advertiser as opposed to banners rotating with individual advertising messages. Often the content will reflect the nature of the advertiser as well as the nature of the target demographic.
Cookies: Electronic ID tags sent from a Web server to a user's browser to track and record their Web-surfing patterns, i.e., ads clicked on, products purchased, sites visited and the user's origin. This can enable the site to provide more personalized information to be served upon a return visit to the site.
Eyeballs: The number of people who see an ad or web page.
Flash Ad - a format of internet advertising which can be implemented on banner, leaderboard, medium rectangle etc - usually gives the ad greater scope for creativity and art direction (other format includes GIF/Animated Gif)
GIF / Animated GIF (Graphic Interchange Format): The most common file compression format for banner ads and most other pictures on the Web. An animated GIF is created by combining multiple GIF images in one file. The result is multiple images, displayed one after the other that gives the appearance of movement. Research indicates that animated banners are more effective than static banners, generating higher ad awareness, recall, and click-through.
Impressions: Number of times an internet advertisement is downloaded and then seen by web site visitors.
Neilsen (AC Neilsen Netratings) - an international 3rd party internet site measurement company whose methodology of web site traffic is considered internet standard worldwide. (EB subscribes to AC Neilsen Netratings and quotes our site traffic according to their statistics)
Rich - Media: Media technology that has been either developed or enhanced to deliver interaction, multimedia, expanded creative space, transaction behaviour, and interaction to the users through the Web.
Solicitation - a person or business who promotes their goods and services within the EB forums. Solicitation on EB's forums is not permissible according to our site rules and regulations
Streaming Audio/Video: Audio or video that plays the file as it loads. Streaming files allow for users to avoid waiting for the files to completely load before previewing.
Third Party Ad Serving: An end to end advertising management system designed to maximize advertising ROI and streamline the entire web advertising process. A resource for trafficking creative, tracking performance of campaign, and reporting key data (e.g. reach, frequency and impressions). An example major Third Party Ad Serving systems is Doubleclick. EB can also report campaign performance ie impressions and clickthroughs through its own server
Time Spent per Visit - the measurement of the average amount of time spent on one site per person per visit
Unique Browser: Different individuals who visit a site within a specific time period; used to define the net, unduplicated reach of a web site, usually looked at over a day, week, or month.
User Sessions: the total number of visits by individual users.
If you would like to further discuss how EB might help you achieve your campaign objectives please email firstname.lastname@example.org
Bonds and Disney fans with babies to buy for will be celebrating this news. Bonds and Disney have just released collaboration Wondersuits.
When Naomi Holly, a mother of three, noticed her eight-month-old daughter Nora, was having difficulty crawling and standing up as normal, she knew there was something wrong.
There's nothing more frustrating, or distressing to a parent than a sick child who can't - or won't got to sleep.
Perth mother Laurie Rushton Dyble was sitting on a recliner chair in her home holding her six-month-old son when her husband suddenly told her to get up and leave the room.
While no one wants their partner to miss their baby’s birth, it can happen. Here’s what to do if you find yourself in that situation.
The #motherhoodchallenge sounds harmless, doesn't it? Some women disagree.
Last year, it was "The Dress". This year, it is a family photo that is breaking the internet.
So who's with me? You know meditating is one of the best things you can possibly do for yourself.
An Italian woman could face up to six years in jail after her husband accused her of not doing enough cooking and cleaning at home.
While most expectant mums know to stop drinking when they’re pregnant, experts now warn women should stop drinking earlier than that. Is this necessary?
If there's less than a slim chance you'll find time to get out for a jog or to hit the gym today, take heart in knowing that household chores contribute to the calorie equation.
Why don't we talk about the fact that when everything goes right, we may still feel completely lost, and certain that we have failed?
A shocked father has shared his family's experience in a bid to warn other parents about the dangers of hair becoming entangled around a baby's toe.
Since the 1980s, the Italian town of Ostana had not seen the birth of a single baby.
It's something that can be taught as early as possible and reinforced as they get older and more mobile - even from toddlerhood.
Meet the brand new understated chic model from Bugaboo.
It's been two and a half years since Heather Clark's seven-month-old son Lukas passed away.
One minute your productivity is skyrocketing and the next you're sitting there trying to focus – just like that you draw blank, your brain, mush.
Guess what? Despite not pushing him out, I cried, and my heart skipped, and I felt the rush of love and pride when I saw him for the first time.
Find a Nanny or Babysitter
- Daytime nannies
- Casual babysitters
- After-school care
- Live-in nannies
We are discussing...
- First world fluffy vents - add yours315 posts
- Update re DS and school28 posts
- Gobsmackingly stupid things people have said to you...18 posts
- Reality check.34 posts
- Shannara books- kid appropriate?13 posts
- General chat Due Oct 201669 posts
- Metformin XR 500 ok? Freaking out!5 posts
- Cats howling at bedroom door in morning27 posts
- Ongoing bar thread #11715 posts
- Help with a work issue - please1 posts
Labor frontbencher Penny Wong is used to to hearing arguments against same-sex marriage. But for Australia's most prominent gay politician, one hurts more than others.
Some things in life are inherently served with a big scoop of fun: balloons, bubbles, cupcakes to name but a few, but exercise?
She wanted a fresh colour for 2016, but instead she got chemical burns.
A Perth family has thanked US surfing "legend" Kelly Slater after the star saved a mother and a young toddler from "a freak wave" in Hawaii.
Tech giant instigates massive international recall of power point adapters due to risk of electric shock.
It's impossible not to share this little boy's excitement about the alphabet.
Like all tired parents, Monique and Kyle Ruppel were looking forward to the day their 15-month-old daughter Celia would start sleeping through the night.
An Australian mum who has shared the ups and downs of carrying quintuplets has welcomed her five babies into the world.
It was all too much excitement for this dad.
The way parents respond to their child's babbling can shape how their infants communicate.
Get your ticket to The Essential Baby & Toddler Show - register online now!