Essential Baby Media Centre

The EB Media Centre gives you information on EB, internet advertising information and advertising and marketing contacts.

 

About Advertising with Essential Baby

Reach your Market through Essential Baby (EB).

Essential Baby is Australia's largest parenting site and also one of the largest sites dedicated to Australian women.

Essential Baby was founded in 1999 - an independently owned and operated business - 'founded and run by mums for mums', We provide a broad range of resources and information to Australian women through both an online and retail presence.

After 7 years, working independently at building such a large community EB joined the Fairfax Digital network as of January 2007. Operating one of the largest online communities in Australia was an extremely challenging job for an independent team, particularly over the last year as online visitor numbers tripled! With so many exciting opportunities to explore to make EB even better for members, the EB Team are thrilled to have the support of such an experienced team.

This new opportunity with Fairfax Digital will enable us to further develop exciting opportunities for our members - including the first ever Member Meet held in Melbourne in May 2008, with plans of more member events to come across Australia.

We'd like to thank our readers, volunteers and advertisers who have made us such a success to date, and who we can now serve even better in the future.

EB attracts women at all stages of the parenting cycle including conception, pregnancy, early motherhood and parenting. EB also provides a platform to a large audience of Australian women.

 

Advertiser Testimonials

"Essential Baby has been a fantastic medium for building consumer awareness of our brand. We have had such positive feedback from parents from our advertising through the site which has helped us reach more consumers than we originally hoped for." Jodie Date - Sterimar Assistant Product Manager (Church&Dwight)

"I cannot express how impressed we are with the Essential Baby site and the dedication driving the team behind it - we are looking forward to being part of the 'New EB' in 2006"  Emma Fulford Brand Manager Funtastic Limited

Thanks to Essential Baby for the opportunity to connect with your visitors. We had a fantastic response to our competition and look forward to running more in the future. Not only did we gain many valuable new members to our Natural Health Club we also had improved search engine rankings as a result of being linked to from EB. As a new publication, the exposure to our target readers was invaluable. Thanks for the great service! - Bianca Rothschild - Natural Health Guide

 

Advertising Opportunities

Essential Baby offers a broad range of advertising opportunities across the site.  Advertisers can achieve mass reach to our broader parenting audience or target a specific audience segment (ie pregnant women) within a range of content environments including:

  • Homepage Positions
  • Content Section Sponsorship: Conception, Pregnancy & Birth, Babies, Toddlers and Kids.
  • Women's lifestyle segments: My Food, My Looks, My Money, My Time, My Home and My Well-being.
  • Community sections: including blogs and feature members
  • Newsletters: Member fortnightly newsletters, Weekly Guide to Pregnancy, Guide to Baby's First 12 months, Toddler Guide and Solus EDMs.
  • Advertorial and editorial sponsorship
  • Product & Competitions
  • Forum Sponsorships
  • Product Samples/Flyers
  • Sponsored Links
  • Direct Email Marketing

For further information on advertising opportunities with EB please email Kate Livingstone (kate.livingstone@fairfaxmedia.com.au).

 

Material specifications


View full details on the Material Specifications and Deadlines page here.


Pixel sizes and relevant information for all standard advertising opportunities

Requirements for:

Size

Leaderboard

728 x 90

Banner

468 x 60

Medium Rectangle (Mrec)

300 x 250

Mini Rec

300 x 125

Half Page

300 x 600

Click Through URL

Please advise the URL address of the page you wish all material to click through to.

 

EB Newsletters

Advertising on EB newsletters is still served by Essential Baby

EB sends approximately 12 newsletters each month

  • EB Members' Newsletter – emailed weekly
  • Developmental Newsletters (Weekly Guide to Pregnancy, Guide to Babies First 12 Months - emailed monthly, Toddler Guide - emailed quarterly)
  • EDM – please see information on EB's exclusive direct email newsletter below

 

EB Members' Newsletters

Please supply:

• Mrec – 300 pixels wide x 250 pixels high (static .gif or .jpg file only) + URL link

NOTE: Flash files are NOT accepted in newsletters.

Material deadline: 5 working days prior to send date. Weekly sends occur every Wednesday.

 

Developmental Newsletters (Weekly Guide to Pregnancy, Guide to Babies First 12 Months - emailed monthly, Toddler Guide - emailed quarterly)

Please supply:

• Banner – 468 pixels wide x 60 pixels high (static .gif or .jpg file only) + URL link
or
• Tower – 120 pixels wide x 240 pixels high (static .gif or .jpg file only) + URL link

or

• Product Button -
100 pixels wide x 127 pixels high (static .gif or .jpg file only) + URL link + max 5 words of text

NOTE: Flash files are NOT accepted in newsletters.

Material deadline: 15th of the month prior to send date

 

EDM (Solus Email)

A maximum of 3 exclusive direct emails (EDMs) are sent each month to EB members.

Please supply for an EDM:

1. HTML file (max 540 pixels wide; max 600 pixels total height; images must not exceed 50KB).

2. Image files (.jpg or .gif), either sent in a .zip file, or as image file paths within the HTML file if served externally. No Flash files and no image map code accepted. Using images as a background is not supported by many email clients.

3. TXT file - this is simply the plain text of the content included in the HTML version. This version is sent to users who do not have HTML emails enabled. Please include any relevant links also.

4. Subject line (approx 6 - 10 words).

5. If using styles - must be inline styles (not in a separate stylesheet)

Material deadline: 10 working days prior to desired send date. Please ensure EB is aware of your desired send date as each EDM send is spread over the month as much as possible to maximise open rates. EB sends a max of 3 EDMs per month.

Please note: EB cannot currently personalise EDMs. EB can provide post-send reporting on list size, open rate, total click throughs and pass-alongs, but cannot supply click-through tracking on individual text links appearing in the EDM.

EDM Best Practice

Tailor your message
Your email campaign should cater to the different needs and circumstances of your target audience

Get to your point quickly
Your offer and call to action should stand out and be mentioned multiple times throughout your email

What’s the offer?
Think about why people would want to read your email – what’s in it for them?

Avoid relying on images
Emails are often viewed with the images turned off so copy should appear as HTML

Cascading Style Sheets (CSS) in EDMs
There are many different types of email programs and it is likely your email will display differently across each of them. For this reason we ask you not to put CSS in the header tags or link to a CSS file since many email programs will not recognise it.

You may wish to use standard in-line CSS coded HTML e.g. as opposed to . If so, please refer to the attached guide from Campaign Monitor which details the programs that support CSS.

Please note, Outlook 2007 uses Word 2007 to display HTML email and not Internet Explorer, which strips out all CSS. Our advice is to keep your email design simple to ensure your email will appear as intended.

 

 2011 Booking & Material Deadlines

All standard display creative needs to be submitted no later than 5 days prior to going live. All non standard ad sizes need to be submitted 10 working days in advance.

Please email your material to: Kate Livingstone kate.livingstone@fairfaxmedia.com.au

If you envisage a problem meeting our deadlines please let us know.

 

Internet Advertising Terminology

What exactly is an impression, pixel or flash ad? For definitions for commonly used terms for internet advertising please use this Internet Advertising Terminology Guide.

 

EB Contacts

To find out how EB can be an effective platform to reach your market please email Kate Livingstone (kate.livingstone@fairfaxmedia.com.au). 

For Marketing or Editorial Enquiries please visit our contact details page.


Clever panda fakes pregnancy

News that a giant panda was pregnant prompted much excitement, but it appears there were never any cubs on the way.

'I survived placenta percreta'

When writing her birth plan, Simone Pavil included an item most women wouldn’t even think about: what should happen if she was put on life support. The mum had the potentially fatal condition placenta accreta.

Managing personal space as a mum

In the midst of the early parenting years, our bodies and minds can seemingly be overtaken by our offspring. How can we balance our need for personal space with the needs of our children?

'If love could have saved you, you'd have never left'

The words "spontaneous abortion" on the hospital paperwork really got to me. My baby died; I didn't spontaneously decide to abort him.

15 classic Aussie ads

Watch some of the classic Australian ads of the 80s, 90s and 00s, and remember the catchphrases and jingles we all used to know so well ...

For and against

Should Blue Ivy have been at the VMAs?

Many were quick to condemn Beyonce and Jay Z after appearing on stage at the MTV Video Music Awards with their two-year-old daughter, but others thought it was a sweet family moment. What do you think?

Toddler attacked at gym creche

Two-year-old girl Eva Ness was left with a black eye and bite marks on her face and body after an altercation with an older child at a health club's child-minding facilities. Now her parents are calling for the centre to be closed.

Pregnancy a tricky matter of timing for FIFO couples

Manipulating rosters, coordinating 'conjugal' visits, working on site with your partner; getting pregnant can prove stressful for FIFO workers.

WIN a $100 RedBalloon for Dad

Enter now for your chance to win 1 of 5 $100 RedBalloon experience vouchers. Helping you make Dad's Day EXTRA HAPPY.

Carseats have twice as many germs as a toilet

Most parents know their child's carseat is not always squeaky clean, but they might not realise just how dirty it really is.

Doctors remove foetus from 'medical marvel' after 36 years

Doctors in India have removed the skeleton of a foetus that had been inside a woman for 36 years.

Nine months in six seconds: new parents' Vine clip a hit

We’ve seen some memorable time-lapse pregnancy and birth announcement videos before. Now one new couple has taken it to the extreme, capturing it all in just a six-second Vine video.

Sonia Kruger speaks of baby joy

Celebrity mum-to-be Sonia Kruger has spoken candidly about using donor eggs and IVF to fall pregnant at age 48.

Dressing to not impress: life through the eyes of a three-year-old

When it comes to getting dressed, my three-year-old has only one criterion: “I don’t want to look beautiful.” And now I've worked out why.

Special nappies made with love for angel babies

Angel Baby Nappies make and provide tiny bereavement cloth nappies for pre-term stillborn babies and premature babies who pass away in the NICU.

Inside the brain of a tantruming toddler

What's going on in your child's mind in the lead-up to a tantrum? And what’s the best way to respond?

5 secrets to a long-lasting relationship

When it comes to keeping your relationship strong, it’s what you do - and not what you want - that really matters.

When 'furbabies' meet real babies

I am obsessed with my dogs, and can't imagine loving them any less once my baby arrives. But that doesn't stop everyone from telling me I will.

The least popular baby names of 2013

Looking for a baby name that’s nowhere near the top 10 – or even the top 1000? Try the bottom five.

'I was so sleep deprived I crashed my car'

There are no laws regulating driving while tired, but statistics show that driver fatigue is one of the top three contributors to the road toll.

Win back some precious time and get FREE coupons

Membership to eBay's Bubs’ Corner is free and includes a $10 coupon to spend on nappies each month - a win for multitasking mums!

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

Find a Nanny or Babysitter

Search by Postcode

Find a Babysitter

  • Daytime nannies
  • Casual babysitters
  • After-school care
  • Live-in nannies

What's hot on EB

WIN a $100 RedBalloon for Dad

Enter now for your chance to win 1 of 5 $100 RedBalloon experience vouchers. Helping you make Dad's Day EXTRA HAPPY.

Win back some precious time and get FREE coupons

Membership to eBay's Bubs’ Corner is free and includes a $10 coupon to spend on nappies each month - a win for multitasking mums!

Do you suffer from Precious Firstborn Syndrome?

Testing ‘no more tears’ shampoo in your own eyes, warming cucumber sticks so they're not cold straight from the fridge, waking a sleeping baby to check they’re still breathing: these are all symptoms of Precious Firstborn Syndrome.

Ezra's tragic death not in vain, mum says

Little Ezra was a "Harry Houdini" who loved trying to escape the family home. Now, after his tragic death, his parents are doing what they can to help others.

7 mistakes old hands make with new babies

As I sat across the table from my friend – me, a seasoned mother of three; her, a brand new mum – I thought of all the mistakes an old-hand parent can make when visiting a newborn baby.

Video: When adults act like children

Ever wondered what would happen if adults were allowed to act like children? This dad's hilarious video clip will give you an idea of what life would be like.

Mums hit hardest as flu cases skyrocket

The number of confirmed cases of influenza in Australia has doubled the number for the same time last year - and women are 25 per cent more likely to get it.

The mum who had four babies in nine months

Feeling exhausted due to the demands of caring for a baby? Imagine the life of this mum, who gave birth to three boys and one girl in just nine months.

Everything baby at Big W

Lowest prices on everything baby, only at Big W. Sale starts August 4 and ends August 20 2014.

Going viral

Weirdest pregnancy products

From pee stick keepers to stylish sick bags, there are some very strange inventions out there for pregnant women.

Mind, body, beauty, life

Making time for me

We look at your wellbeing, covering health, relationships, beauty and fashion, mind and body.