Essential Baby Media Centre

The EB Media Centre gives you information on EB, internet advertising information and advertising and marketing contacts.

• About advertising with Essential Baby
• Advertiser testimonials 
• Advertising opportunities  
• Material specifications
• Booking and material deadlines
• Internet advertising terminology
• Contact Information

About Advertising with Essential Baby

Reach your Market through Essential Baby (EB).

Essential Baby is Australia's largest parenting site and also one of the largest sites dedicated to Australian women.

Essential Baby was founded in 1999 - an independently owned and operated business - 'founded and run by mums for mums', We provide a broad range of resources and information to Australian women through both an online and retail presence.

After 7 years, working independently at building such a large community EB joined the Fairfax Digital network as of January 2007. Operating one of the largest online communities in Australia was an extremely challenging job for an independent team, particularly over the last year as online visitor numbers tripled! With so many exciting opportunities to explore to make EB even better for members, the EB Team are thrilled to have the support of such an experienced team.

This new opportunity with Fairfax Digital will enable us to further develop exciting opportunities for our members - including the first ever Member Meet held in Melbourne in May 2008, with plans of more member events to come across Australia.

We'd like to thank our readers, volunteers and advertisers who have made us such a success to date, and who we can now serve even better in the future.

EB attracts women at all stages of the parenting cycle including conception, pregnancy, early motherhood and parenting. EB also provides a platform to a large audience of Australian women.

Advertiser Testimonials

"Essential Baby has been a fantastic medium for building consumer awareness of our brand. We have had such positive feedback from parents from our advertising through the site which has helped us reach more consumers than we originally hoped for." Jodie Date - Sterimar Assistant Product Manager (Church&Dwight)

"I cannot express how impressed we are with the Essential Baby site and the dedication driving the team behind it - we are looking forward to being part of the 'New EB' in 2006"  Emma Fulford Brand Manager Funtastic Limited

Thanks to Essential Baby for the opportunity to connect with your visitors. We had a fantastic response to our competition and look forward to running more in the future. Not only did we gain many valuable new members to our Natural Health Club we also had improved search engine rankings as a result of being linked to from EB. As a new publication, the exposure to our target readers was invaluable. Thanks for the great service! - Bianca Rothschild - Natural Health Guide

Advertising Opportunities

Essential Baby offers a broad range of advertising opportunities across the site.  Advertisers can achieve mass reach to our broader parenting audience or target a specific audience segment (ie pregnant women) within a range of content environments including:

• Homepage Positions
• Content Section Sponsorship: Conception, Pregnancy & Birth, Babies, Toddlers and Kids.
• Women's lifestyle segments: My Food, My Looks, My Money, My Time, My Home and My Well-being.
• Community sections: including blogs and feature members
• Newsletters: Member fortnightly newsletters, Weekly Guide to Pregnancy, Guide to Baby's First 12 months, Toddler Guide and Solus EDMs.
• Advertorial and editorial sponsorship
• Product & Competitions
• Forum Sponsorships
• Product Samples/Flyers
• Sponsored Links
• Direct Email Marketing

For further information on advertising opportunities with EB please email - jenny@essentialbaby.com.au

Pixel sizes and relevant information for all standard advertising opportunities

 2008 Booking & Material Deadlines

All standard display creative needs to be submitted no later than 5 days prior to going live. All non standard ad sizes need to be submitted 10 working days in advance.

Please email your material to: jenny@essentialbaby.com.au

If you envisage a problem meeting our deadlines please let us know.

 Essential Baby Goods & Services Directory

The Essential Baby Goods and Services Directory is an information resource focused on supplying contact information to our audience for a wide range of relevant products and services.  Both free and paid listings are available.  For further information on listing your business or organisation in the directory and to submit a listing please visit our Directory Listing section.

Internet Advertising Terminology

What exactly is an impression, pixel or flash ad? For definitions for commonly used terms for internet advertising please use this Internet Advertising Terminology Guide.

EB Contacts

To find out how EB can be an effective platform to reach your market please email Jenny Pham (jenny@essentialbaby.com.au).  Alternatively please give us a call on (02) 8596 4444 and we would be more than happy to discuss your advertising requirements.

For Marketing or Editorial Enquiries please visit our contact details page.