Advertise with us

Advertise with us

Reach a premium audience of over half a million* parents each month at Essential Baby, Australia's leading parenting community.

Founded in 1999, Essential Baby is a trusted source for advice and information for mums at all stages of their journey.

Highly engaged, our community of mums support and inspire each other via our popular forums, on social networks and on our informative articles.

Key facts

  • - Essential Baby has over 741,000 fans on Facebook
  • - Essential Baby forums have over 250,000 members, with 3,000 parents online at any one time
  • - Essential Baby readers twice as long per page and session than other parenting sites**

For Essential Baby short credentials please visit our Ad Centre

For all other advertising enquiries please contact Melissa Montuori at

*Nielsen online ratings

**Nielsen market intelligence