About Us

The experience of over 240,000 Australian parents at your fingertips

Essential Baby is the largest online parenting community in Australia (and one of the largest women's communities) providing information and resources for conception, pregnancy, birth, baby, toddler, kids, parenting and women's lifestyle.

The Essential Baby community provide each other with friendship, support and advice as they travel through the journey from conception to baby and beyond.

Essential Baby hosts the largest and most active parenting forum in Australia with an average of 1,600 members online in peak times, yet most of the time it feels like being at a get-together with friends. The forums are supported by an amazing team of 30 moderators helping to oversee more than 10,000 posts per day.

Essential Baby also provides topical editorial related to all aspects of parenting and stages of development for babies and toddlers. Tapping into Australia's most respected media organisation, Fairfax Media, Essential Baby informs our audience of the latest parenting news around the world. EB's sister site, Essential Kids, offers parenting information to parents of preschoolers and school-age children.

Welcome to Essential Baby

Kind regards,

The Essential Baby Team

 

The Essential Baby Team is made up of:

Margarida - Product Director
El - Senior Product Manager
Michelle - Associate Product Manager
Alicia - Business Development Manager
Amber - Editor and Community Manager
Mel - Deputy Editor
Marion - Producer
Letitia - Writer
Renee - Marketing
Sandra - Community Administration
Our Moderating Team - We are fortunate to have a great team of volunteers who oversee posts within the forums and assist in making EB a supportive and welcoming place. Find out who moderates your favourite EB forums here

 

Advertising on Essential Baby

In order to maintain the Essential Baby website, including our popular Forums, Essential Baby must display revenue-generating advertisements across the site. We do our best to ensure these advertisements are relevant to the content beside which they appear.

How to tell if your child has a speech or language problem

 Left untreated, children who start school with speech and language difficulties face an increased risk of reading and writing difficulties, more bullying, poorer peer relationships and less enjoyment of school. So, what should parents expect of children at different ages?

Finding your tribe as a new mum

How was my renegade mother's group different from my first? They were my kind of people. My tribe.

Following your child's emotional roadmap

Psychologist Angharad Candlin will guide parents through their child's emotional development during her seminar at the Essential Baby and Toddler Show in Sydney this weekend.

Delivery room surprises: when gender predictions are wrong

Out of all the questions asked of mums-to-be, “Do you know what you're having?” would be right up there in popularity. Sometimes,

The fertility battle we don't talk about

“You’re nowhere near menopausal,” my doctor cheerily informed me, and my heart sank. I don’t want to live with worry about pregnancy anymore.

'My morning sickness was so bad I'm not having any more kids'

“All the horrible stuff was totally worth it to have my son. But there is absolutely no way I could go through it all again.”

The 'no children' wedding invite

It was the wedding of one of my oldest and dearest friends, and she had invited me to be her bridesmaid. It was quite an honour. But there was one problem.

Baby Dylan recovering well after spending five days alone

 For up to five days he lay alone after his mother died of a suspected drug overdose, but eight-month-old Dylan Micallef has made an incredible recovery.

Win a $200 Pumpkin Patch voucher

Fill out this quick survey and tell us in 25 words or less your best pregnancy or parenting tip - you'll go in the draw to win a $200 Pumpkin Patch voucher.

The mystery of William Tyrell, little boy lost

The question remains: How does a little boy simply vanish without a trace?

Woman fights off robber, then gives birth

A thief in the US got more than he bargained for when he try to rob a woman who was nine months pregnant because he figured she would be an easy target.

Video: Two-year-old tells mum off for laughing at her

This little girl is not happy that her mum started laughing during her performance - so she tells her exactly how she feels about it.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

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What's hot on EB

Losing yourself to motherhood

While watching your baby grow into a unique little person is exciting and wondrous, the intensity of meeting everyone else’s needs can ever so sneakily overtake your own needs for self-care.

Tearing during delivery: the facts

Almost all women will experience bruising, grazing or tearing after a vaginal birth. Depending on the degree of tearing, there are various treatments available.

6 tips for a day out with a baby and toddler

Outings can be lots of fun with the kids, but there are inevitable challenges. Here's some information about days out to help you be a little more prepared.

Why I invited a dozen people to watch my son's birth

I sent invitations on burgundy scrapbooking paper stamped with a field of poppies, and told each person why I wanted him or her there. I warned that there would be nudity.

Getting labour started: tips for a natural induction

When your baby’s due date comes and goes without so much as a pop - let alone a bang - it can be disheartening. Mums and a doula share their stories of natural inductions.

7 mistakes old hands make with new babies

As I sat across the table from my friend – me, a seasoned mother of three; her, a brand new mum – I thought of all the mistakes an old-hand parent can make when visiting a newborn baby.

That's my boy: a dad's diary of the first 4 months

Unbearable anxiety, unspeakable joy, constant exhaustion and bouts of frustration ... The many shocks of first-time fatherhood resound in a dad's diary of his son's early months.

One of the most important things a new mum can do

Finances may not be as cute as a newborn, but with many women’s working arrangements changing post-baby, monetary matters need attention too.

Does this baby say 'I love you'?

She's only 10 weeks old, but this baby is already dividing people around the world.

Personalised baby gifts

We've scoured the internet to find gorgeous personalised keepsakes and nursery decor to record baby name and dates. They make great gifts for christenings, name days and birthdays! (All prices in AU.)

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Making time for me

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