About Us

The experience of over 240,000 Australian parents at your fingertips

Essential Baby is the largest online parenting community in Australia (and one of the largest women's communities) providing information and resources for conception, pregnancy, birth, baby, toddler, kids, parenting and women's lifestyle.

The Essential Baby community provide each other with friendship, support and advice as they travel through the journey from conception to baby and beyond.

Essential Baby hosts the largest and most active parenting forum in Australia with an average of 1,600 members online in peak times, yet most of the time it feels like being at a get-together with friends. The forums are supported by an amazing team of 30 moderators helping to oversee more than 10,000 posts per day.

Essential Baby also provides topical editorial related to all aspects of parenting and stages of development for babies and toddlers. Tapping into Australia's most respected media organisation, Fairfax Media, Essential Baby informs our audience of the latest parenting news around the world. EB's sister site, Essential Kids, offers parenting information to parents of preschoolers and school-age children.

Welcome to Essential Baby

Kind regards,

The Essential Baby Team

 

The Essential Baby Team is made up of:

Margarida - Product Director
El - Senior Product Manager
Michelle - Associate Product Manager
Alicia - Business Development Manager
Amber - Editor and Community Manager
Mel - Deputy Editor
Marion - Producer
Alex - Marketing
Sandra - Community Administration
Our Moderating Team - We are fortunate to have a great team of volunteers who oversee posts within the forums and assist in making EB a supportive and welcoming place. Find out who moderates your favourite EB forums here

 

Advertising on Essential Baby

In order to maintain the Essential Baby website, including our popular Forums, Essential Baby must display revenue-generating advertisements across the site. We do our best to ensure these advertisements are relevant to the content beside which they appear.

Life with anxiety

At times, I feel pretty worthless. In those moments, all I want to do is curl up into a ball and hide in the dark. I can try to quiet my mind, but it won’t shut up.

IVF leaves woman pregnant with another couple's twins

An Italian woman has been told the twins she is three months pregnant with are not hers.

'My mother-in-law found out our baby's gender behind our backs'

My husband and I mutually decided that we didn’t want to know our baby's sex before the birth, but his mother couldn't handle that.

What you need for the 'fourth trimester'

In my opinion, the first three months after the birth are the most intense. Here's what got me through that time after welcoming my baby.

Weaning a toddler off a dummy: a 15-day plan

Weaning your child off the dummy can be a traumatic experience for both of you. Here are some tips to help you through.

Choosing to be a solo parent

Two women share their stories of longing for a baby so much that they each decided not to wait for a partner before becoming a mum.

Asphyxia link another piece of the SIDS puzzle

An Australian study has uncovered information which could lead to a better understanding of why babies die from Sudden Infant Death Syndrome.

Rescue dog Zoey and BFF Jasper star in adorable pics

Photographer, self-professed "crazy dog lady" and mum Grace Chon takes photos of rescue dog Zoey and her 10-month-old son Jasper together. The results are just too cute. See more on Instagram @thegracechon.

The ultimate travel stroller: the Mountain Buggy nano

We tried the Mountain Buggy nano and give it an enthusiastic thumbs up. As the ultimate travel stroller, it's practical, has great features, and looks fab, too.

Mum's heartbreak as son dies in road accident

Daly Thomas and her two young sons were walking home from church on Tuesday afternoon. Her youngest son never made it.

New Kate Spade baby bag designs

Don’t adjust your screen: this bright beauty is coming to you in full colour.

Easter gifts for babies, no chocolate in sight!

If this is your little one’s first Easter you might want to mark the occasion with something a little extra special. Here are 10 Easter gift ideas, which won't harm little teeth.

Download now: Essential Kids Activity Finder app

Got bored kids? Quickly find the best activities for kids wherever you are in Australia with the Essential Kids app.

Find a Nanny or Babysitter

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What's hot on EB

Win the brand new phil&teds vibe

Check out the good looking new release of the Vibe 3 and the Verve 4-wheeler inline strollers. To celebrate their release, we have a Vibe with double kit to give away.

Baby sleep

From birth to one year and beyond, read about baby sleep, soothing techniques, routines, and sleep school experiences.

Easter gifts for babies, no chocolate in sight!

If this is your little one’s first Easter you might want to mark the occasion with something a little extra special. Here are 10 Easter gift ideas, which won't harm little teeth.

7 tips for a kid-free trip, not a guilt trip

Although I’m jumping out of my skin to take my child-free holiday, I’m dreading the goodbye. But I’m determined to make the most of it without tarnishing it with guilt or sadness about leaving the kids.

Itchibubs: clothes for babies and toddlers with eczema

Parents of children who suffer from eczema will know only too well the scratching that occurs around the clock. A new clothing range aims to help make everyone more comfortable.

Ear piercing: what age is best?

What is it that shapes our opinions on what’s an 'appropriate' age for our children to get their ears pierced? Parents share their views on how young is too young when it comes to piercing.

Caring for kids helps grandmothers stay mentally alert

Looking after grandchildren can help grandmothers ward off brain disease - but it's also possible to get too much of a good thing, researchers say.

Why I loved my third home water birth

After two water births at home, I was determined to give birth to my son the same way. I just hoped this birth would be quicker than my last two.

Revealed: 7 ways food marketers try to trick consumers

If you’re confused by food labels, you’re not alone. Next time you’re shopping for food, look out for these seven common labelling tricks.

'My mother-in-law found out our baby's gender behind our backs'

My husband and I mutually decided that we didn’t want to know our baby's sex before the birth, but his mother couldn't handle that.

Free Printable Activities

Keeping little hands busy

Free printable acitivity pages like colouring in, cutting, word finders, mazes, maths activities and puzzles.