About Us

The experience of almost 200,000 Australian parents at your fingertips

Essential Baby is the largest online parenting community in Australia (and one of the largest women's communities) providing information and resources for conception, pregnancy, birth, baby, toddler, kids, parenting and women's lifestyle.

The Essential Baby community provide each other with friendship, support and advice as they travel through the journey from conception to baby and beyond.

Essential Baby hosts the largest and most active parenting forum in Australia with an average of 1,600 members online in peak times, yet most of the time it feels like being at a get-together with friends. The forums are supported by an amazing team of 30 moderators helping to oversee more than 10,000 posts per day.

Essential Baby also provides topical editorial related to all aspects of parenting and stages of development for babies and toddlers. Tapping into Australia's most respected media organisation, Fairfax Media, Essential Baby informs our audience of the latest parenting news around the world. EB's sister site, Essential Kids, offers parenting information to parents of preschoolers and school-age children.

Welcome to Essential Baby

Kind regards,

The Essential Baby Team

The Essential Baby Team is made up of:

Melina - General Manager
Margarida – Senior Product Manager
El – Product Manager
Marion - Associate Product Manager
Alicia - Business Development Manager
Amber - Editor
Sarah - Marketing
Kate - Marketing
Sandra - Community Administration
Our Moderating Team - We are fortunate to have a great team of volunteers who oversee posts within the forums and assist in making EB a supportive and welcoming place. Find out who moderates your favourite EB forums here

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