About us

Essential Baby is the Australia’s largest online parenting community

Founded in 1999, we've been helping Australian mothers for than 17 years.

Essential Baby's one million parents across social media and our unique forums provide each other with friendship, support and advice as they experience the journey of motherhood.

As part of Australia's most respected media organisation, Fairfax Media, Essential Baby provides topical articles and information related to all aspects of parenting and stages of development for babies and toddlers, with a focus on quality, accuracy and authenticity.

Visit our sister site, Essential Kids, for advice and inspiration for parents of pre-schoolers to teenagers.

Essential Baby Editorial Team

Amber Robinson

Amber Robinson – National Parenting Editor

Amber Robinson is a journalist with more than 15 years’ experience in online media, working with some of Australia’s largest publishers. Like many mums pregnant with their first child, she turned to Essential Baby for support and advice and, before she knew it, found she was earning a healthy number of post counts.

While on maternity leave with her second child, Amber was continuing to build her profile on the Essential Baby forum when she was offered a position within the team. Amber has now found her niche as National Parenting Editor, reaching over 1.5 million parents every month at Australia’s largest parenting community, EB, and its sister site Essential Kids. She lives in Sydney with her husband and two children and is an avid user of social media.

Melanie Mahoney

Melanie Mahoney – Deputy Editor, Essential Baby

Melanie has more than 10 years of experience working in parenting media, and has been with Essential Baby since early 2012.

A journalist and editor, she loves connecting with readers on social media and through Essential Baby’s popular Facebook page. In her spare time she daydreams about Pinterest projects she will never even begin to attempt while tuning in to terrible reality TV shows she can't help but watch.

Letitia Rowlands

Letitia Rowlands – News Editor

Letitia is a journalist with more than 20 years experience writing and editing for newspapers, magazines and news websites. During her career she hascovered everything from general news, to police rounds and courts. Since joining Essential Baby two years ago, Letitia has focused on bringing our readers all the most important parenting news and views.

Letitia lives in Sydney with her husband and two young sons and, despite her best efforts, is yet to find a fool proof way of dodging stray pieces of Lego underfoot in the middle of the night.

Suzie Catchpole

Suzie Catchpole - Children's Design & Trend Editor

When Suzi became a parent, her long-time fascination with interior design became an obsession with beautiful, functional products and interiors for children.

After many years of writing about children's design, Suzi's obsession with all things aesthetically-pleasing and practical for babies and children shows no signs of waning.

Having three boys of her own, and writing for Essential Baby and Essential Kids, Suzi continues to joyfully scout out the latest and greatest in things for parents and kids, to share them with you.

Marion Turner

Marion Turner - Producer

Marion has worked with the team on Essential Baby and Essential Kids websites for over 6 years and is responsible for creating many of the awesome galleries, and craft ideas you find on Essential Baby & Essential Kids. She is a mum to 2 boys and goes a little overboard with preparing their birthday parties with the help of Pinterest.

Advertising on Essential Baby

In order to maintain the Essential Baby website, including our popular Forums, Essential Baby must display revenue-generating advertisements across the site. We do our best to ensure these advertisements are relevant to the content beside which they appear.

Advertise with us? Find out how here.